If Random House pulls up to your house with a U-haul filled with millions and wants to buy your book, maybe you'd consider giving up the rights forever. But, let's come back to the real world. In the real world, many authors find that the best way to launch a... Read More
If you're like me, you have a book and the passion to spend the rest of your life making it a success. But, with all the ways to market your book, the costs and the inevitable sinking feeling of utter helplessness, what can you do?You COULD run around in circles... Read More
Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the... Read More
Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various... Read More
Since I self-published my first book, "101 Ways to Improve Your Communication Skills Instantly," in 1998 and began doing book signings shortly afterward, many people have asked:1. What do you get paid to do a book signing?It depends on where the book signing occurs. Most bookstores do not pay authors... Read More
For you writers aspiring to greatness, you might need a virus, before you can be great! You need a Marketing Virus. Every unknown writer needs a virus that will spread like the deadliest bug known to man.So how do you get this virus, and how do you make it work?... Read More
Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business. 1. Test your book's significance -fun, humor-easy to read-teach something interesting, new?-original, unique info?-potential to positively affect the reader's life?-create a deeper... Read More
Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if... Read More
How would you like to sell more copies of your book? Would you like to read excerpts from your book to a captivated audience?Book signings are the cornerstone of an author's post-publication foundation. But how do you set them up?Organizing book signings, readings, and public appearances is one of the... Read More
Have you ever walked into a bookstore when an author is scheduled to do a book signing and found no one in the audience? Do you shy away from autograph tables, perhaps fearing that someone may ask you to buy a book? Consider the other side of the equation. A... Read More
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Book Marketing |