Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with those features in mind. 1. The author's previous books have sold well. 2. They love a book and think it will sell. 3.... Read More
A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the... Read More
Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves "S & M" ? sales and marketing.For an author to become a successful self-publisher, he or... Read More
Recently, someone rated my "Online Book Marketing" article a 2 out of 5. That person apparently didn't like the article. My guess is that he or she was turned off by the marketing angle. Writers write; they don't sell. Some writers even view the concept of selling or marketing their... Read More
During the past year or so, I have done nearly a hundred talks about my book, "LADIES: A Conjecture of Personalities." It's about the First Ladies ? the OLD First Ladies, Martha through Mamie. Since they talk to each other and cross through centuries, it is, of course, an historical... Read More
Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece. You may choose the traditional route--to give talks, write press releases, or do book signings. While good up to a point, your bigger sales are through Online book marketing.... Read More
So you've written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not a salesperson, right?... Read More
Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them. Back Cover Testimonials Here, you will need three testimonials-- one from a celebrity... Read More
To know what to do at the right time in book writing, publishing, or internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins. Part one of this article is available at http://www.bookcoaching.com/freearticles/article-127.shtml Q 6? You seem to be geared toward self-publishing. Yet,... Read More
To know what to do at the right time in book writing, publishing, or Internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins. Q 1- Would you say there is a difference in marketing tactics for different genres? If so, what kind of... Read More
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Think of Your Promotion Time and BudgetMost one or two-book... Read More
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