Few Decision makers see the link between between creativity and innovation management, as performed by MBA's in firms, and creative endeavours such as screenwriting. In fact, there are very strong linkages.
The problems that prevent individuals coming up with ideas, writing and then commercialising their screenplays are the very same as the problems that firms face when they attempt to motivate their people to come up with innovative ideas - whether it be innovation of product, process, paradigm or positioning.
The root of the problem can be defined within organizational culture:
A screenwriter sitting at his desk may sit motionless for hours waiting for the big idea. But he suffers from the same symptom as the person sitting in a brainstorming session in a corporate environment. The screenwriter, in reality, has plenty of ideas, but evaluation anxiety prevents her from valuing them positively, just as evaluation apprehension prevents the corporate brainstormer from saying what he really thinks:
a) Fear of being unoriginal
b) Fear of being perceived as unintelligent
c) Lacking in competencies and consequently confidence in the domain
d) Not valuing his or her own contribution
e) Status deference to higher status individuals
f) The illusion of difficulty
g) Waiting for the big idea
h) Misunderstanding the concept of "originality"
i) Lack of appreciation of the value of incremental creativity and overemphasising radical creativity
j) Lack of novel thinking
k) Lack of diverse thinking
l) Lack of focus and defined goal
The solution includes having an atmosphere of psychological safety and freedom.....
but these and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/
You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
**********************************
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/
|
|
|
|
|
|
|
|
|
|
|


Are you trying to hire dozens of hourly workers or... Read More
Creativity can be defined as problem identification and idea generation... Read More
I hear many complaints daily about the "unfairness" of politics... Read More
Recently, I felt appalled to see a political candidate running... Read More
How do you, or would you, communicate in a chaotic... Read More
Change is exhilarating. Change is terrifying. Change is badly needed... Read More
The following tips will help you communicate more effectively with... Read More
Creativity can be defined as problem identification and idea generation... Read More
Does the idea of program evaluation make your stomach churn?... Read More
When you are acclaimed for excellence during times of crisis... Read More
Your use of voice mail tells others a lot about... Read More
This module focuses on the basics of Knowledge Mapping, its... Read More
The goal of perfection is a challenge. It is often... Read More
There is a pervasive belief that time pressure stimulates creativity.... Read More
Service Level Agreements, or "SLA's" are tricky but useful mechanisms... Read More
Do you ever feel overwhelmed by e-mail? Have you ever... Read More
DECIDING WHAT TO DELEGATE: Once the benefits of delegation are... Read More
"But you don't understand!" exclaimed the manager, "this new initiative... Read More
There's a common phrase used by Organizational Development and Human... Read More
When we want to hire people for a corporation or... Read More
Budgets! There I've said it. For some the most hated... Read More
Creativity can be defined as problem identification and idea generation... Read More
Ever feel that all the lawyers in thh Country need... Read More
A long time ago, I learned something about being a... Read More
Learning to be assertive takes time, courage and the ability... Read More
Organizations communicate in two directions: internally to staff and externally... Read More
THE MARGINAL PERFORMER: Every manager must, from time to time,... Read More
"Jack" (not his real name) is a vice president of... Read More
This is a bottom-line environment.Decreasing the downtime of revenue producing... Read More
Are you the position or the person?Bosses can lose their... Read More
As a small business owner, entrepreneur or independent professional, it's... Read More
Purpose: Show how immersion leadership training makes strategic initiative success... Read More
Customer relationship management (CRM) is one of the most effective... Read More


As waves of organizational change sweep across the business landscape,... Read More
Globalization is requiring companies to make important choices about how... Read More
Today's successful organizations are the ones which carry on open... Read More
Even in today's still uncertain economic times, there are companies... Read More
The Julian calendar we use to pass the time every... Read More
Creativity can be defined as problem identification and idea generation... Read More
This article relates to the Compensation and Benefits competency, commonly... Read More
If you run a business, you are sure to have... Read More
IntroductionManagers have two powerful ways of improving the performance and... Read More
Here are seven dangers of outsourcing your software development. They... Read More
Some time ago we had the privilege of working with... Read More
During a recent seminar I gave located in the suburbs... Read More
Nearly every office, be it commercial or home-based, may have... Read More
Decision-making shows up throughout the problem-solving process. The decisions may... Read More
I'm always fascinated by the people who lift huge weights,... Read More
Everyone wants to describe themselves as a leader. Everyday, new... Read More
There is no sure fire route to commercial success, but... Read More
Top businesses that continually lead their industry clearly understand a... Read More
I don't encourage managers to wear funny hats, appear in... Read More
You Can't Do It All - Learning To DelegateThere is... Read More
WHAT MAKES A GOOD APPRAISAL INTERVIEW?Here is a tip for... Read More
Customer relationship management (CRM) is one of the most effective... Read More
Are you the position or the person?Bosses can lose their... Read More
This facilitator's guide to running a stakeholder analysis workshop is... Read More
1. Base your business in the Magic Triangle. Honesty, integrity,... Read More
A framework is a way of thinking, a point-of-view, a... Read More
The industrial age is over. Organizations still stuck in the... Read More
Have you ever heard yourself say to a team member... Read More
Fundamentals in Place? There is a designated place for everything... Read More
Becoming a manager for the first time can be an... Read More
It is becoming more common for employers to require employees... Read More
The wellspring of confidence is belief. When you believe in... Read More
FINDING DIRECTION: An organization can't succeed without direction. Direction means... Read More
Business Management |