Few Decision makers see the link between between creativity and innovation management, as performed by MBA's in firms, and creative endeavours such as screenwriting. In fact, there are very strong linkages.
The problems that prevent individuals coming up with ideas, writing and then commercialising their screenplays are the very same as the problems that firms face when they attempt to motivate their people to come up with innovative ideas - whether it be innovation of product, process, paradigm or positioning.
The root of the problem can be defined within organizational culture:
A screenwriter sitting at his desk may sit motionless for hours waiting for the big idea. But he suffers from the same symptom as the person sitting in a brainstorming session in a corporate environment. The screenwriter, in reality, has plenty of ideas, but evaluation anxiety prevents her from valuing them positively, just as evaluation apprehension prevents the corporate brainstormer from saying what he really thinks:
a) Fear of being unoriginal
b) Fear of being perceived as unintelligent
c) Lacking in competencies and consequently confidence in the domain
d) Not valuing his or her own contribution
e) Status deference to higher status individuals
f) The illusion of difficulty
g) Waiting for the big idea
h) Misunderstanding the concept of "originality"
i) Lack of appreciation of the value of incremental creativity and overemphasising radical creativity
j) Lack of novel thinking
k) Lack of diverse thinking
l) Lack of focus and defined goal
The solution includes having an atmosphere of psychological safety and freedom.....
but these and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/
You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
**********************************
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/
![]() |
|
![]() |
|
![]() |
|
![]() |
We draw conclusions about people through observation, their behavior, past... Read More
Sir Alex Ferguson has just celebrated his 1000 game in... Read More
Human communication is always three-dimensional. No spoken or written message... Read More
OK. So you have decided that your organization has to... Read More
Intangible Corporate Assets such as Organizational Capital, Blue Sky and... Read More
If you search on Google for "virtual assistant", you'll find... Read More
The Number One problem in business is poor communication: between... Read More
There is no substitute for soliciting the opinions of the... Read More
So you did such a good job in 2003 at... Read More
The Leader's Fallacy lives! We subscribe to the Fallacy when... Read More
I love tennis both as a spectator and... Read More
You probably know this already, but there are generally held... Read More
Conference calling can save you money. There is no doubt... Read More
Are you one of those bosses that people just love... Read More
It is clear that good Corporate Governance is in the... Read More
E-mail, voicemail, "got a minute?" interruptions, multiple projects... Read More
Q: One of my key employees is giving me trouble.... Read More
GROUP DECISION MAKING -- IDENTIFY THE PROBLEM: Tell specifically what... Read More
I don't encourage managers to wear funny hats, appear in... Read More
As we near the end of summer, here is a... Read More
There was a buzz in the air recently about the... Read More
There's a great little article ('Business Lifeforms') on... Read More
I have a sign on my office door. It pretty... Read More
Each year many people create a list of resolutions designed... Read More
Picture the scene. Anthony pops down to the guardhouse, partly... Read More
Last month, my featured article was about creating a "Stop... Read More
IMPROVING COMMUNICATION DURING THE PERFORMANCE APPRAISAL: If the employee has... Read More
Here's an easy quiz to check the health of your... Read More
In most industrialized nations, the average age a student graduates... Read More
If you're not satfied with the results of your management... Read More
One of the keys to success is to have successful... Read More
The most difficult part of creating a Security Policy for... Read More
Conservative and staid organisations generally have a harder time implementing... Read More
IMPROVING COMMUNICATION DURING THE PERFORMANCE APPRAISAL: If the employee has... Read More
At some point, your business is going to need to... Read More
Outsourcing is the delegation of a business process to an... Read More
ACCOUNTABILITY: Delegation is not complete unless subordinates are held accountable... Read More
Picture yourself standing on the bank of a river watching... Read More
Recent studies have shown that industrial supervisors are working at... Read More
I have been very fortunate to travel to several countries... Read More
1. Create a filing system with broad categories such as... Read More
When asked his secret to success, the author Graham Green... Read More
How do you get everyone on board the change train... Read More
Does this sound familiar? You were hired for the new... Read More
"But you don't understand!" exclaimed the manager, "this new initiative... Read More
Good news spreads quickly News of the invention of the... Read More
Tis' the season for business and corporate gift-giving! If you... Read More
Conservative and staid organisations generally have a harder time implementing... Read More
Q: One of my former employees has launched an online... Read More
This article relates to the Job Security competency, commonly evaluated... Read More
In Part One, I described the Leadership Talk and how... Read More
Communicate! Don't leave you key stakeholders guessing.We are generally not... Read More
The objective is to beat the competition and make money.... Read More
Creativity can be defined as problem identification and idea generation... Read More
Unfortunately, at least two thirds of much of the training... Read More
The story of the emperor's new clothes is a fairy... Read More
This article relates to the Training competency, commonly evaluated in... Read More
One of the major benefits, if not THE benefit of... Read More
It is essential to understand what work and what do... Read More
Effective project managers know how to get the job done,... Read More
A year or so ago, I met Allan Kempert. Allan... Read More
Several decades ago, a passenger jet approached a Florida airport... Read More
IntroductionThe aim of this document is to provide advice and... Read More
Military analysts call this "asymmetrical" war (as if war has... Read More
Another fallacy ingrained in the minds of most marketing managers... Read More
Even a well-planned teleconference can go poorly. Some people treat... Read More
Business Management |