Winning the Search Engine Wars!

Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technology. Here is some insight gained from years of experience providing these... Read More

How Do I Improve My Web Site Conversion Rate? Part 3

Question 1How do keywords effect your conversion rate in terms of SEO/SEM (search engine optimization/marketing)?Keywords are important for two reasons.Firstly by using the keywords which relate to your reader you get listed by search engines accordingly meaning that people can find you. Notice that I phrased the last sentence carefully.... Read More

10 Quick Ways To Kick-Start Your Profit Pulling Keywords

First, you must realize that targeting the right keywords or phrases is the 'key' to making any kind of profit from your site. Choosing the 'right' keywords (the exact keyword or phrase surfers type into the search engines to find your site or product) can make or break your online... Read More

Alert Marketing - Get Google Search Results By E-mail

Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to track certain searches within their industry, or to hobbyists who want to stay on top of... Read More

Driving Your Website through Google Sandbox

What is Google Sandbox?Google Sandbox is applied on new websites, it determines the timing of site inclusion as well as ranking in Google search engine results (SERPS). This process could take up to 6-8 months, which could be against your plans causing frustration to webmasters.The question is what is to... Read More

Do-It-Yourself Keyword Optimization

The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:clearly describe the purpose and content... Read More

Search Engine Spam

Running an online business relies to a greater or lesser extent on search engine traffic. Be this free search engine traffic or pay per click traffic your business still relies on the search engines to profit and survive.There's a problem. Actually let me rephrase that and say there's always been... Read More

Getting Honest With The Search Engines

Getting Honest With The Search EnginesI spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn't, and what will get you in trouble.Search Engine*:A program that searches... Read More

Search Engine Algorithm Quandaries

Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines.Making Changes Before AnalysisMaking rash decisions when you are hearing one thing then another from forum... Read More

Maximising Google?s PageRank of Your Website to Maximise Traffic

Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.Page rank is defined as follows:We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0... Read More

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How to Top Google by Writing Articles

Search engines determine their rankings based on two things: ... Read More

The Modern Day Search Engine

The first task most netizens do when they log on... Read More

How to Prevent Duplicate Content with Effective Use of the Robots.txt and Robots Meta Tag

Duplicate content is one of the problems that we regularly... Read More

Search Engine Optimization for Dummies

Lets face it. Search Engines rule the World Wide Web... Read More

Look Out MSN Search, Here Comes Gbrowser

It is official, the search engine wars are in full... Read More

Beat Google?s Dampening Link Filter with SEO Articles

Most Search Engine Optimization (SEO) experts agree that links back... Read More

Building Link Popularity As Easy As 123

The most difficult area of SEO is building link popularity.... Read More

Google Sitemaps Explained - How To Use Google Sitemaps

Three Ways To Index Your Site With Google Sitemaps [Difficult,... Read More

Keyword Ownership: What It Is And Where Its Headed

Have you ever got one of those silly emails that... Read More

The Search Engine Secret That Is No Secret At All

It's common knowledge - we all know that it is... Read More

Why is Search Engine Optimisation Expensive?

Many of our customers (http://www.internet-marketing-australia.com) find search engine... Read More

Is Google Having a Tough Time with Their Website Limit?

If you are one to pay attention to what happens... Read More

Whats Link Popularity?

Link popularity is just one of the ways you can... Read More

Ten Steps To A Well Optimized Website - Step 1: Keyword Selection

This is part one of ten in this search engine... Read More

Optimize your Search Engine Placement Five Easy Ways

If you are like me, you created web site metatags... Read More

How To Really SEO Your Site

Search engine optimization is one of most popular online marketing... Read More

Keywords, Ranking, & Search Engine Optimization Fun

I am a Search Engine Optimization newbie. I have read... Read More

Linking for Traffic not Positioning!

With more and more experts and search engine enthusiastsclaiming the... Read More

Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap

Search Engine Optimization (SEO) has become one of the biggest... Read More

Do-It-Yourself Search Engine Optimization

Search engine optimization, or SEO, is big business. If you... Read More

High Google Rankings: Frequency vs. Positioning

There's an assumption that the higher a ranking or positioning... Read More

PPC v Natural Search ? A Cost Comparison Case Study

The attraction of Pay Per Click (PPC) online advertising is... Read More

SEO Tips - Google Has Changed - Learn Why And What To Do

Google now checks the year your domain name was first... Read More

7 Simple Steps to Spy on Your Online Competition and Acheive a High Page Rank

My Grandfather ran a small Grocery Store and when you... Read More

Using Meta Tags Wisely to Attract Search Engines and Visitors

There are certain tricks and techniques in SEO industry, which... Read More

Reciprocal Links to Boost Link Popularity ?

Link popularity means the number of incoming links pointing to... Read More

Finding Targeted Keyword Phrases Your Competitors Miss

Finding Targeted Keyword Phrases Your Competitors MissFinding keyword phrases your... Read More

Are Your SEO Efforts Going To Waste?

Search engine optimization (SEO) is a long and complicated process... Read More

Valid HTML code is crucial to Search Engine Optimization

Why valid HTML code is crucial to your web site's... Read More

Boost Your Website Rankings with Expert Content

The chase for a high web ranking is constantly on... Read More

Sales And Crawlers, Update! Update! Update!

The importance to the algorithmic web crawlers that speed throughout... Read More

Twelve Steps to Higher Search Engine Placement

Recent studies suggest that more than 80% of new visitors... Read More

Search Engine Submission - What to Look for when Selecting an Australian SEO Company

Every business owner I've met has been encouraged at some... Read More