Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technology. Here is some insight gained from years of experience providing these... Read More
Question 1How do keywords effect your conversion rate in terms of SEO/SEM (search engine optimization/marketing)?Keywords are important for two reasons.Firstly by using the keywords which relate to your reader you get listed by search engines accordingly meaning that people can find you. Notice that I phrased the last sentence carefully.... Read More
First, you must realize that targeting the right keywords or phrases is the 'key' to making any kind of profit from your site. Choosing the 'right' keywords (the exact keyword or phrase surfers type into the search engines to find your site or product) can make or break your online... Read More
Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to track certain searches within their industry, or to hobbyists who want to stay on top of... Read More
What is Google Sandbox?Google Sandbox is applied on new websites, it determines the timing of site inclusion as well as ranking in Google search engine results (SERPS). This process could take up to 6-8 months, which could be against your plans causing frustration to webmasters.The question is what is to... Read More
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:clearly describe the purpose and content... Read More
Running an online business relies to a greater or lesser extent on search engine traffic. Be this free search engine traffic or pay per click traffic your business still relies on the search engines to profit and survive.There's a problem. Actually let me rephrase that and say there's always been... Read More
Getting Honest With The Search EnginesI spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn't, and what will get you in trouble.Search Engine*:A program that searches... Read More
Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines.Making Changes Before AnalysisMaking rash decisions when you are hearing one thing then another from forum... Read More
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.Page rank is defined as follows:We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0... Read More
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