Tools of the Trade, the SEO Must Have Utilities

Search Engine traffic accounts for nearly 80% of the Internet traffic. It is no wonder all website owners want their pages appear in the first 3 pages of the Search engine Results Pages ( SERPS). Getting there by itself is one tough job, and sustaining your place there is another day to day tussle. Unless most of the mundane tasks are automated the life of an SEO is going to be miserable. We constantly see new webmasters are clueless about the tools of the trade. Let's see a few main one's in this article.

Keywords describe the content to the search bots, they guide the search engine to decipher the theme of a webpage. These keywords should be employed in specific ways to acheive optimal results. The first thing to note is the keyword density, SE's still use the density to validate whether they are being guided towards relevant content as suggested by keywords. Keyword Density Analyzer is one important tool that should be employed to check the usage of keywords and phrases in each of your webpage.

Keyword Research tools are really godsend. In this competitive space, if everyone starts targeting the same phrase then you are going into a virtual stalemate. That is why we should find relevant phrases and target them rather than highly competitive keywords. It is better to be listed in page one of a relevant keyword than on page 6 of the main keyword. There are many tools out there that can provide you a list of keywords based on the popular searches, with cue from the SE's themselves. These are typically based on the current search terms employed the netizens.

Keywords are just one part of the SEO puzzle, there is a good tool to prepare your website for SE's. Checkout the resource box for the website with all the tools described in here, they are free to use. The search engine preparation tool helps analyze your website against many criterion. Another popular tool that is a must have is the position checker. The search engine index is really dynamic and hence keeping up with your position manually and that too twice a day is a redundant task that is best left to a script.

The pro tool that is employed by SEO's is the saturation tool that finds how many pages have been indexed and figures out your presence in the top search engines. This is really helpul because as you know each page in the website is indexed separately and seen as one individual entity in the web. This tool figures out which one's got indexed and which did not and you can further analyze the reasons and try to enhance the optimization. The free SEO tools can found in http://www.web-inspect.com.

Author freelances for many great web companies and can be found in Aplora Web Solutions and No Fee Free Freelance.

---

PPC Advertising ? The First Step In A SEO Marketing Campaign

Often, sites view seo and PPC marketing as exclusive marketing... Read More

Content Management Systems Eyeball SEOs

Content Management Systems and search engine optimization (SEO) used to... Read More

Website Submission - What You May Not Know About Search Engine Indexing

Getting your website listed in the search engines is relatively... Read More

Driving Your Website through Google Sandbox

What is Google Sandbox?Google Sandbox is applied on new websites,... Read More

How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too

Increase Your Google Page Rank!Page Rank. We all know what... Read More

Googles Trap, DMOZs Nap, And Yahoo!s Crap

On November 16th, 2003, Google commenced an update (the Florida... Read More

Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website

You don't have to be a rocket scientist to know... Read More

World of Website Promotion

Website promotion is a big and ongoing process. Every person... Read More

Attack Smaller Searches To Get The Big Ones!

Searching online can not only be fun, but you sometimes... Read More

PPC v Natural Search ? A Cost Comparison Case Study

The attraction of Pay Per Click (PPC) online advertising is... Read More

Has Google Lost the Plot?

With the help of MSN, recently I've been reminiscing about... Read More

The Secret To Getting Indexed In Yahoo

Getting indexed in Yahoo has become very difficult in the... Read More

Do Search Engines Scare You?

What do the words "Search Engine" make you think of?... Read More

SEO and Google Indexing - Why It Requires A Complex Blend of Skills

If it was easy, everybody would be doing it. Getting... Read More

Google Gunning For Directories?

Why is it that webmasters are so quick to blame... Read More

Duplicate Content Penalty - How to Lose Google Ranking Fast!

Duplicate content penalty. Ever heard of it? This penalty is... Read More

8 ways to build a really bad web site for Search Engines

Some web sites receive hundreds or thousands of unique visitors... Read More

Search Engine Visibility - The Mantra of Corporate Profitability

The corporate fundamentals are par excellence! The product is unsurpassable... Read More

Link Popularity Explained and How To Build Links

Link popularity is the single most influential factor for determining... Read More

All You Need to Know About Your Website Traffic is Contained in 5 Key Stats

You built that content rich web page optimized for your... Read More

How to Use the Google Patent to Get More Traffic

According to the recent release of the Google Patent Application,... Read More

What Makes The Perfect SEO Firm?

SEO companies come in all shapes and sizes. You've got... Read More

SEO Blues

SEO, not again!, you may groan. The webmaster world is... Read More

Types of Links

Internal Linking ? An introductionThe web as they call it... Read More

What Did We Learn from the Great Search Engine Experiment!

Last Week I did a Search engine Experiment. I wanted... Read More

How to Google; or How to be Easily Distracted

I set out with the intention of writing a self... Read More

Search Engine Traffic: Winning With Content

Targeted traffic is the lifeblood of any online business. The... Read More

When to NOT Hire a SEO and Why

When you get an e-mail from SEO Company with content... Read More

The Golden 5: Steps to Google Success

The Dream: You wake up one morning and notice your... Read More

Get a Number One Google Ranking With This Simple Technique

You probably do this already - complete regular searches in... Read More

Optimize Your Website or Get Lost In The Crowd!

It used to be that designing an attractive website to... Read More

Google Is Taking Descriptions From Alexa!

In a recent study looking at the "descriptions" of website... Read More

Quick Keyword Research that Works!!!

Keywords are terms or words related to particular topic. Keyword... Read More