How to Top Google by Writing Articles

Search engines determine their rankings based on two things:

  • Is your site relevant? (Optimized for certain keywords)
  • Is your site important? (Many links back to your site from other sites)

    • Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you're competing against (and how hard they're trying).

    Optimizing your site for keywords is the easy part. (See www.divinewrite.com/seocopy.htm for more information on SEO copy.) Generating links back to your site is much more challenging ? and time consuming (especially considering Google's dampening link filter - see www.divinewrite.com/googlelinkfilter.htm. But it can be done; and you don't need a huge budget.

    The key to topping Google on a budget is writing articles.

    Here's how it works?

    STEP 1) You're an expert in your field so you possess knowledge that other people want.

    STEP 2) You write a helpful article ? sharing your hard-earned knowledge and expertise.

    STEP 3) You submit your article to recognized "Article Submit" sites on the Internet.

    STEP 4) Publishers of online newsletters, ezines, etc. gather content from these sites for free.

    STEP 5) Helpful, well written articles are snapped up by thousands of publishers from all around the world.

    STEP 6) The only condition is that they must publish the article with a functioning link to your site.

    STEP 7) 300 people publish your article ? you get 300 links back to your site.

    Below are some FAQs about article writing that will help you write your articles and manage your campaign.

    Q) What should I write about?

    A) Write about what you know. Make sure it's related to your business (so you can use the keywords you want to rank with) and helpful (so it gets published). For example, if you're a manufacturer of industrial plastics, you might write an article - or series of articles - on how best to handle teflon tubing prior to installation. Once you get thinking about it, you'll probably find there are hundreds of articles you could write that are helpful. You may even have some of them partly written already in your instruction manuals or installation guides, etc. Another good idea is to think of all the questions you get asked by customers and potential customers. These questions show you what people are interested in. If you write an article answering every one of these questions, you'll get published, and you'll also show yourself to be a credible expert. (You may even cut down phone support time!)

    Q) How long should my article be?

    A) The best articles are only as long as they need to be. Keep it short and sweet ? there's nothing wrong with a 400 word article. By the same token, if you need 1500 words to say all you need to say, that's fine as well.

    Q) What kind of writing should I use?

    A) Simply write in a style that your audience will be comfortable with. If they're from the old school, don't write like I am. Don't use contractions, don't end sentences with prepositions, and don't start sentences with "and" or "but". But if they're not old school, just use conversational English. In fact, the more of yourself you include in the article, the more engaging it will be. The key is to make it readable.

    Q) Should I focus on keywords?

    A) Yes! Yes! Yes! Any SEO website copywriter will tell you that just as you need to optimize your website for specific keywords, so too should you optimize your articles. If possible, turn keywords into links back to your site. And always try to include keywords in the headline and byline of your article. And don't worry about being seen as Spam; if your article provides good quality information and guidance, it won't be seen as spam by the search engines even when it's very keyword rich.

    Q) Where should I submit my article?

    A) There are hundreds, if not thousands, of submit sites on the Internet. Too many to include here. Do a search for "article submit" and just find the ones that are most applicable to your industry and offer the most subscribers. Alternatively, you can purchase a list.

    Q) Who will publish my article?

    A) Generally people publish pre-written articles because they want "eyes on paper". In other words, they want to generate traffic to their site. Helpful articles are one way of doing that. It also sets them up as credible authorities on a particular subject. And it develops customer loyalty. There are hundreds of thousands of companies (maybe even millions) publishing online newsletters, ezines, and article pages. No matter what your industry, you're bound to find quite a few who are interested in what you have to say. In fact, once a few publishers recognise you as a good source of content, they keep coming back looking for more (and even email you asking if you can send them directly).

    Q) How will I know when my article has been published?

    A) As one of the conditions of publications, you can request that the publisher notifies you when they use your article. Of course, most don't bother to do this, so it's a good idea to set up a Google Alert which notifies you when your URL has been published on a web page. Google doesn't pick them all up, but it picks up a lot. Whenever you receive an alert, you make sure the article in unchanged and the link back to your site is functioning.

    Q) Will the publisher change my article?

    A) No, generally not. Changing articles is just extra work. In fact, that's why publishers like good articles and consistent content providers ? because that means they don't have to do any extra work. I've had many articles published, and don't recall a single instance of an article being changed without my permission. If you're worried about it, you can include an instruction not to change the article in your conditions of publication.

    Q) Can I get an SEO copywriter to write and submit my articles?

    A) Yes. Any SEO copywriter should be able to write keyword rich articles and submit them to a number of high traffic article submit sites.

    Q) What kind of information would I need to supply an SEO copywriter to write my article?

    A) You'd need to tell your SEO copywriter something like, "We want to write an article which helps people install teflon tubing. The kinds of people who'd be doing it are... They'd be doing it because... The benefits of our tubing are... The difficulties they'd face are... Here are the key steps to successful installation..." Using this information, your SEO copywriter should be able to put together a very readable article which would be bound to get published.

    Q) Will my reputation suffer if my article appears on a dodgy site?

    A) It shouldn't. Most dodgy sites will be either unrelated or have very low traffic. If the site is unrelated, the publisher won't go to the effort of publishing your article. If it's related but has very low traffic, very few people will see your article there anyway. And besides, even if your article appears on a dodgy site, it probably won't be changed because ? dodgy or not ? publishers don't create extra work for themselves. So your original presentation, content, and intent will be unaffected. Write a good article, and it always reflects well on you, no matter where it's published.

    Q) How long will it take for my ranking to increase?

    A) There are no guarantees in SEO. It all takes time. For a start, the search engines can take up to 2 months to update their index of pages. And a single inbound link generally won't have much impact. Depending on how much competition you're facing for keywords, and where the links are coming from, 100 inbound links may not make much of a difference. (Links from high PageRank sites are more beneficial to your ranking ? see http://www.divinewrite.com/seotradesecrets.htm for more information on PR.) So don't expect anything to happen too quickly. But if you're dedicated, and you're prepared to write quite a few articles, you'll definitely see results within a few months.

    Happy writing!

    About The Author

    * Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.

    In The News:

    pen paper and inkwell


    cat break through


    Your Search Engine Optimization Strategy: Make Love, Not War

    When it comes to search engine optimization strategy, there are... Read More

    Get Traffic You Need - Make Your Links Work

    So you have built a nice web site with good... Read More

    The Small Screen SEO!

    First of all, What is SEO? SEO stands for Search... Read More

    Yahoo!/Overture Site Match: A License To Steal

    Unless you've been living in a cave somewhere, I'm sure... Read More

    The Power of Search Engine Friendly URLs

    I recently invested quite some time into generating search engine... Read More

    Google Has No Content On Page

    One of the post from My SEO world Meet Up... Read More

    Google Adsense Optimization Tips

    There are plenty of tips to help you enhance your... Read More

    How to Get the Best Deal on Your SEO Project

    If you own or manage a business Website, chances are... Read More

    An Introduction to Google Sitemaps

    ... and why I 'm dying to get finally in... Read More

    Optimize Your Site Pt2

    6: The hidden benefits to having the right links. Every... Read More

    Do-It-Yourself Keyword Optimization

    The first step in a search engine optimization campaign is... Read More

    How to Top Google by Writing Articles

    Search engines determine their rankings based on two things: ... Read More

    Cache in the Bank: Understanding Googles Advanced Operators

    If you would like to know when your site was... Read More

    A Simple White Hat Technique To Get Indexed By Google

    Everybody knows that getting indexed in Google is getting more... Read More

    SEO -- Tips to Optimize Your Webpage to Compete for a High Ranking

    Search engine optimization (SEO) is very important to websites. If... Read More

    Googles PR System Explained

    The complexities of Google's PR (Page Ranking) System have grown... Read More

    Guide to Search Engine Optimization

    What is Search Engine Optimization?Search Engine Optimization or SEO for... Read More

    Does Javascript Affect Ranking?

    Almost all SEO's agree that using too much javascript can... Read More

    Martial Arts Webmasters: Time to Optimize Your Site!

    A few months ago I was looking through the search... Read More

    Search Engine Optimization :: The Basics and Why Websites Need It

    We all know that the most targeted traffic we can... Read More

    Choosing your Meta-Keywords

    Introduction This article assumes you already know what... Read More

    How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

    Let's talk about what keyword density is and how to... Read More

    LSI and Link Popularity

    When Paypal's official Web site no longer ranked #1 in... Read More

    Linking Strategies to Skyrocket to the Top of Google

    If you don't know already, one of the key success... Read More

    How To Conceal Your Website?s ?Fingerprint? From The Search Engines

    The internet marketing industry is now flooded with various page... Read More

    Is New MSN Search More Precise? Just Ask Google

    MSN finally unleashed its new search technology to the world... Read More

    High Search Engine Rankings - A Long Term Strategy

    The last 1.5 years have shown major changes in search... Read More

    PPC Advertising ? The First Step In A SEO Marketing Campaign

    Often, sites view seo and PPC marketing as exclusive marketing... Read More

    Understanding Google - What You Need To Know To Conquer This Search Engine Giant

    Use a keyword density of about 1 to 2%. Use... Read More

    Over Optimization and the OOP - Does a Penalty Exist?

    If you have questions about whether or not the Over-Optimization... Read More

    Professional SEO: Hand Off to Bob or Outsource the Job

    We are often asked if professional SEO (search engine optimization)... Read More

    Complete Web-Site Optimization For Search Engines (Part 2)

    Source code optimization.{title}...{/title}This tag is to be a winner. This... Read More

    How to Choose Keywords to Theme Your Pages and Boost Your Traffic

    One of the most frequent questions I get asked is... Read More