Linking Strategies to Skyrocket to the Top of Google

If you don't know already, one of the key success factors to getting loads of free Google traffic to your website is increasing page rank. So just how do you increase your page rank? Well, it's all in the linking.

To be honest I never could quite figure this Google thing out, how it ranks good sites from bad sites. One day it all clicked for me and its so simple when you look at it from Google's point of view. Google keeps its customers by providing relevant sites to your search queries. How does it choose the best sites for what you are looking for? Well, first of all it needs to be relevant (key words) and secondly it needs to be useful and of high quality. One way Google knows to measure quality is by the amount of links referring to your site. It stands to reason a site referred to by 100 websites may be more useful than a site referred by just a few right?

So how can we increase our sites chances of shooting up the search engine rankings with incoming links?

The quality of the links you receive is very important. Choose websites that firstly are related and preferably with a higher page rank than your site. The higher the quality link the higher page rank you will receive. In other words getting a link from Amazon.com is going to be worth more than a link on your daughters home page.

Basically there are 3 types of links, Outbound links which are easily added to your site, Reciprocal links where site A links to site B and site B links back to site A, and finally inbound links. These inbound links are the most important of all.

Let me describe how to get links in order of their importance.

How to get incoming links

1. Write articles like this one. Choose a topic you know and write up a short 500 word articles with a link back to your website and post it to article directories. Not only are these one-way links but other websites will pick it up and post one way links on their websites. Google gives you a big tick for each one way link!

2. Viral marketing. Ask other website owners directly if they would like to post your article either on their website or include it as part of their newsletter. If it's a good article chances are readers will in turn pass this on to other readers providing advertising for both you and the other Webmaster. Like a virus, it spreads to more and more readers who may post the article, providing more one-way links.

3. Post to forums related to your area and include a link in your signature file. It is critical to join in the discussion and not blatantly advertise, as this can look unprofessional and self-gratifying. Add value to the discussion and simply provide a link in your signature. Visit some forums and see who you would link to in the discussion and try and copy what they did right.

How to get reciprocal links

Ask Webmasters directly. These are a little easier to ask for as its clear you are providing them also with a link. Best to first link to their website, then personalize the contact commenting about something on their website specifically. I have found personally calling them if you have the contact phone number the best method. My friend David Newton at www.simplysolo.com has found this an invaluable way to gain in excess of 1,000 inbound links for his site. Simplified it should go like this:

a. Find a relevant site as a potential link partner. Tip ? Try entering this into google "your keyword or phrase" + "add url". This will then list the most popular sites that will allow you to link back to them.

b. Firstly create a link to their website

c. Contact them directly showing them your link to them with url of their site and something you liked about their site, something unique. Compliments can only help here.

d. Schedule to follow them up in one months time and try again if necessary. Best to keep a spreadsheet

Of course not all sites will link to you and it's a bit of a numbers game but you can get results. Its better to personalize your contact than mass e-mailing a general group of websites.

Don't forget to always be polite and keep up a schedule where you will aim to get say ten or twenty links out there per week. You will then have quite a collection after a few months and traffic should start flowing to your site.

Greg Furey is the owner of The Affiliate Program Centre ? Resources and helpful tools for businesses and website owners to increase sale through affiliate marketing. http://www.affiliateprogramcentre.com

---

The Fundamentals of Inbound Links

We have all heard that adding quality content to your... Read More

How to REALLY Profit from SEO

I want to give you a few more things to... Read More

Beginners - Getting Listed In Search Engines

Once you have your web site complete and ready to... Read More

Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success

In order to design a website that performs well with... Read More

Meta Tags Help Optimize Your Web Site Rankings

Are you working on getting your web site up onto... Read More

Introduction to Google Page Rank (PR)

For anyone looking to enhance their Google Page Rank (PR)... Read More

Do-It-Yourself Keyword Optimization

The first step in a search engine optimization campaign is... Read More

These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed

Google use a very complex function to determine which search... Read More

How To Measure Search Engine Marketing ROI

According to the Search Engine Marketing Professional Organization (SEMPO), advertisers... Read More

Work With The Search Engines - Dont try to Outsmart the Search Engines

Contrary to the claims of high-priced SEO firms, optimizing your... Read More

The Google Sandbox Explained

Introduction The Google Sandbox is a metaphorical term... Read More

Being dumped by Google? Learn how to avoid becoming a victim next time around!

After Google latest update nicknamed "Florida", many webmasters discovered that... Read More

Easy Web Tips

How can you be found on the web?The web is... Read More

RSS Feeds - a Website Owners Friend in Disguise

We've all heard about it-it seems like all the buzz... Read More

How to Improve Your Search Engine Positioning and Increase Traffic Today

Every website has times when traffic is higher than others.... Read More

Search Engine Strategies for Affiliate Websites

The major search engines are always on the lookout to... Read More

Boost Your Website Rankings with Expert Content

The chase for a high web ranking is constantly on... Read More

Why Pay-Per-Inclusion Search Engines are Dying

A Pay-Per-Inclusion search engine is a service in which a... Read More

The Two Most Important Things You Must Do For Google Top Ranking

Attaining a top ranking in Goggle or any other major... Read More

Part I : Getting Free Hits Using These Simple Tips & Tricks

Search Engine OptimizationSearch engines still remain the #1 tool to... Read More

THREE Secrets to High Search Engine Rankings the Easy Way!

Let me guess, you've read article after article on how... Read More

Table Structures For Top Search Engine Positioning

So you have a beautiful website that you paid a... Read More

A Naive Mistake Cost Me My Google Rankings

Little do you know but you too could be making... Read More

How To Write Effective And Unique Articles That Are Optimized for the Search Engines

It is a well known fact that writing, distributing and... Read More

Keywords are the ?KEY? to a Popular and Profitable Web Site

Keyword Research will reveal answers to 3 critical questions:1. Is... Read More

Search Engine Optimization Tips For 2005 - Part Three

Welcome to part three of our series of articles on... Read More

Getting To Know Google

Having greatly benefited from my relationship with Google in the... Read More

How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2

'Are Google's Days in the Dominant Position in Search Technology... Read More

Things You Must Realize When Searching

For the uninitiated, searching for web pages can seem a... Read More

Surviving Googles Aging Delay

Google has always been the search industry's innovator and that's... Read More

5 Qualities to Look for in a Search Engine Optimization Program for Your Website

These days with millions of websites out there, you need... Read More

SEO Hints and Tips and Free SEO Tools

Do you realize that if you manage your website, SEO... Read More

Search Engines - The Dominant Factor

Let's face facts - Search engines are starting to rule... Read More