The Search Engine Optimization Game Is Getting Tricky

For more than 4 years now I have been modifying my work from home based web sites trying to optimize for the major search engines, Especially Goggle. Today with much disappointment I have come to the realization that search engine traffic alone will not make me rich. Yes my search engine rankings are now worse today than when I started 4 years ago.

Google is constantly changing their algorithms which may or may not benefit your web site. In my case it appears it does not. And then there is Yahoo and MSN search on the horizon. It appears these 2 are beginning to take away valuable customers from Google. Although this is not necassarily a bad thing we now need to optimize for 3 search engines instead of 1. Back in the good old days if you had a number 1 ranking on Google for work from home (the holly grail of search terms) you also had a number 1 on Yahoo and MSN for work from home. Today that is not the case.

I have always been reading other people saying not to place all your chips on Google and expect to make it big time. Today I realize how correct they were. I still optimize for search engines this will never change. But in addition to search engine optimization other advertising methods must be used if you want to make it on the internet big time.

If you have the money paying for placement is not a bad idea. Google has its very popular ad words program which for a price will place your website link in an ad box down the right hand side of the search results. And Yahoo has Overture search results which are placed above the natural search results. But you will need to be in the top 3 for your link to show up because Yahoo only shows 3 sponsored listings on top of the natural listings. You can also use several smaller pay per click engines such as Findwhat, 7Search and Kanoodle to name just a few.

Gaining in popularity and very effective is writing and submitting press releases. If you write a good press release with your target URL in it you could potentially get 1,000's of visitors from just 1 press release. Press releases are also showing up in the news search results of Yahoo and Google. This can't hurt your search engine optimization efforts either. The most popular place for information on press releases and getting your release published is http://www.prweb.com. For a small fee of $30 you can guarantee a next day listing and submission of your press release to Yahoo, Google and many other engines.

People have been raving about writing articles for a long time now. Do they work? Of coarse they do. Why do you think I take the time to write articles? It's difficult at first if you are not into writing, but writing articles can help your search engine rankings if you can incorporate your website URL into the article you are writing and then submit it to as many article directories as you can find. Also make sure you add all your articles to your own web site. This adds content to your site that hopefully you visitors will want to read.

There are literally hundreds more options for you to advertise your website both online and offline that I am not going to get into in this article. The main point is don't put all your eggs into one basket like I did (GOOGLE) Spread them out advertise everywhere and don't count on a good search engine ranking. If you do everything else right the search engines will look after your sit for you.

Tom Worsley is a successful work from home Internet marketer and independent representative for SFI, Owner and Webmaster for http://www.kawarthapublishing.com.

This article may be re-published on your site or in your newsletter as long as this resource box is included.

---

SEO Facts

The internet is the largest market place on earth. It... Read More

Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools

This is the second part of an article series in... Read More

An SEO Checklist

Search engine optimization is on every webmaster's mind these days.... Read More

Maximising Google?s PageRank of Your Website to Maximise Traffic

Google uses PageRank to rank your pages. To maximize your... Read More

Getting Listed in the ODP, Google Directory

First of all, the Google directory is really just the... Read More

How To See What Pages Of Your Site Google Has In Its Index

There is a lag time between the indexing or updating... Read More

The Sandbox Effect

What once many people thought they had a penalty, is... Read More

The Purpose of PageRank?

I am sure the first thought provoking question that popped... Read More

How to Top Google by Writing Articles

Search engines determine their rankings based on two things: ... Read More

What Is Search Engine Marketing?

It's in our genes, we're driven to seek. We 'hunt'... Read More

Basics to Search Engine Optimization

Search Engine Optimization popularly known as SEO.SEO is the process... Read More

Google Traffic Report Card-Does Your Website Pass? Part 1

This is part 1 of a 7 part series that... Read More

Would You Let A Dog Or A Butler Market Your Website?

The latest news to hit the Internet's 'water cooler' is... Read More

Keyword Popularity Check

Before using keywords for your site, it is always better... Read More

Using Google

Thanks to a unique algorithm that produces most relevant results... Read More

Why Search Engine Traffic Should be Your Top Priority

Most Internet marketing methods are risky and many will not... Read More

Stay In The Know With Google SMS

The Short Messaging Service (SMS) from Google sends short, quick,... Read More

Reciprocal Links to Boost Link Popularity ?

Link popularity means the number of incoming links pointing to... Read More

Lets Make Your Website #1

Their is simple way of making your website rank top... Read More

When SEO Takes the Value out of a Website

Every webmaster would like to see his/her website to be... Read More

Searching The Internet Without Search Engines

The World Wide Web contains more than ten million websites... Read More

SEOs Relationship With Website Architecture

SEO's Relationship With Website ArchitectureSearch engine optimization for today's search... Read More

Linking for Traffic not Positioning!

With more and more experts and search engine enthusiastsclaiming the... Read More

Easy SEO in 6 Simple Steps

If you want to increase traffic to your website and... Read More

Wordtracker Wisdom: Common Keyword Questions and Answers

One of my favorite subjects to teach on at our... Read More

Would You Like More PageRank?

The higher the PR of your site the higher will... Read More

10 Ways to Make Sure Your SEO Goes Out of Its Way for You

If they want to have success, companies should do everything... Read More

Guide to Getting Linked

Getting links from other websites pointing to your site can... Read More

SEO Deadly Sins - Mistakes That Hurt Web Page Ranking

The following are a list of mistakes can ensure that... Read More

Search Engines Are Going to Love You for This

What's the most potent free traffic source on the web?***... Read More

Commonly SEO terms and Jargon used by Search Engine Gurus

What does all this SEO jargon mean.Have you ever been... Read More

13 Tips For Good Search Engine Placements

When used properly in combination with other basic search engine... Read More

Google Sitemaps: 7 Benefits You Cant Ignore

Google Sitemaps enables Webmasters to Directly Alert Google to Changes... Read More