Have You Been Dropped By Yahoo?

Yahoo has fairly recently updated its guidelines. You can read the full list at:

http://help.yahoo.com/help/us/ysearch/basics/basics-18.html

I thought that a few points were of great interest to you because we have discussed these issue in the past when describing the best way to future-proof your site against search engine algorithm changes.

Here are some of the new guidelines:

Pages Yahoo! Wants Included in Its Index
________________________________________

1. Original and unique content of genuine value

2. Pages designed primarily for humans, with search engine considerations secondary

3. Hyperlinks intended to help people find interesting, related content, when applicable

4. Metadata (including title and description) that accurately describes the contents of a web page

5. Good web design in general

It seems content is now King for Yahoo, and unique content at that. As I have always told you, develop webpages with unique content and your sites will do well.

Here is a summary of some of the guidelines Yahoo makes on what not to do. I have added my own comments in brackets afterwards:

1. redirects (targeting smart pages and similar cloaking techniques).

2.Pages that have substantially the same content as other pages (pages generated by page generators that substitute one keyword for another).

3. Pages in great quantity, automatically generated or of little value (data feed sites that are built in a day by someone wanting to put out thousands of pages quickly).

4. Excessively cross-linking sites to inflate a site's apparent popularity (webmasters who cross link all their sites in an effort to rank better).

5. Pages built primarily for the search engines (highly optimized pages).

Read the full set of guidelines for yourself as they offer a great insight as to why your site may have been dropped by Yahoo.

*********************************************************
Andy Williams is author of the free, ezSEO internet marketing newsletter,
offering subscribers up-to-date information on all aspects of internet
marketing. His search engine optimization website offers unique, no
BS information, for free.
*********************************************************

---

Search Engine Traffic: Winning With Content

Targeted traffic is the lifeblood of any online business. The... Read More

3 Principles Of Google

When online "Use it. Use it. Use it."Google is our... Read More

The Myth of Search Engine Submission

Contrary to what most people think, it is not necessary... Read More

Article Marketing: Fox in the Competitor Hen House or Chicken Little?

I recently was asked by an author to remove a... Read More

Is a High Search Engine Ranking Important for YOU?

In the process of designing a website for clients the... Read More

The Matrix Help For Keyphrase Analysis

Keyword analysis is a major part of search engine marketing.... Read More

Even More Tips For Getting A Top 10 Search Engine Ranking!

I have spent some time discussing the 5 different options... Read More

Gaining Additional PageRank

Google is the major search engine webmasters have to deal... Read More

Finding The Best Search Engine

With Billions of pages on the internet how do you... Read More

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Want to avoid being blacklisted by the search engines and... Read More

Speed Indexing - 3 Steps to Getting Your Website Listed in Google Quickly

Getting your website listed in Google quickly simply requires that... Read More

Search Wars! - MSNs Opening Salvo

With all the recent publicity given to Google as the... Read More

How To Start An Internet Business ? Meta Tags and Keyword Density

Okay, you have a domain name, layout and content. Now... Read More

Keywords, Choose Them Wisely

By now you have likely heard that keywords and keyword... Read More

The Power of Topic Specific Search

What are Topical Search Engines?Simply put, topical search engines are... Read More

The 7 Best Stealth Techniques to Improve Your Google Rankings

Stealth as in Spying. But Knowing What your Top Competitors... Read More

Improve Search Engine Rankings - The Real Deal!

Ok, here's the deal, follow these steps and shoot me... Read More

How Do I Improve My Web Site Conversion Rate? Part 2

Question 1Does it help to track visitor behavior on websites... Read More

Driving Your Website through Google Sandbox

What is Google Sandbox?Google Sandbox is applied on new websites,... Read More

A Real Example of Search Engine Optimization (SEO) Success

The term, Search Engine Optimization (SEO), refers to a set... Read More

Now More Than Ever...You Need To Optimize Your Site for Search Engines

As the economy begins to recover in certain parts of... Read More

The Other Side of the Search Gods Abracadabra!

Thousands of servers ...billions of web pages.... the possibility of... Read More

The Search Engine Secret That Is No Secret At All

It's common knowledge - we all know that it is... Read More

Using Google

Thanks to a unique algorithm that produces most relevant results... Read More

Dynamic Pages

Dynamic pages and the Search Engines By Clare Lawrence 10th... Read More

SEO Deadly Sins - Mistakes That Hurt Web Page Ranking

The following are a list of mistakes can ensure that... Read More

When to NOT Hire a SEO and Why

When you get an e-mail from SEO Company with content... Read More

Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success

In order to design a website that performs well with... Read More

All You Need to Know About Your Website Traffic is Contained in 5 Key Stats

You built that content rich web page optimized for your... Read More

Stay In The Know With Google SMS

The Short Messaging Service (SMS) from Google sends short, quick,... Read More

Beat Google?s Dampening Link Filter with SEO Articles

Most Search Engine Optimization (SEO) experts agree that links back... Read More

A Naive Mistake Cost Me My Google Rankings

Little do you know but you too could be making... Read More

Mindset from Yahoo!- Changing the SEO Game

Yahoo! has a developed a new concept in search engine... Read More