Search Engine Marketing: Choosing Keyword Phrases

Selecting the right keyword phrases is the key to a successful search engine marketing campaign.

Industry statistics indicate that as many as 85% of all initial Website visits begin with a search engine query, and according to researchers NPD Group, more online purchases originate from search engine listings than from any other source. It's no wonder, then, that search engine marketing campaigns ? which include organic search engine placement, paid inclusion, and pay-per-click, among the major elements ? are a centerpiece of every online marketing strategy.

A marketer's first step in developing a successful search engine marketing campaign is optimizing each page on their website with a set of relevant keywords. In the audiobook, "Sound Advice on Search Engine Optimization," author Jill Whalen says, "The keyword phrases you choose to focus on within your visible Web Page copy is the key to success."

Whalen notes that marketers need to use keywords that are most relevant to their Web site ? two and three-word phrases that best describe their products and services. To develop a list, start with a brainstorming session. What words will prospective customers use to search for information? How often are people searching for those words and phrases?

"Once you have a decent list," says Whalen, "head on over to WordTracker.com, which will tell you how many people are actually searching on those keywords." From there, rewrite or edit the copy on each Web page, utilizing the best keyword selections. "Submit these pages to the search engines, and soon you should start to see your traffic soar!"

Jill Whalen offers search engine marketing strategy advice each week in the free audio newsletter from What's Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92

About The Author

Richard Cunningham is a principal of What's Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.

---

Google Adsense Optimization Tips

There are plenty of tips to help you enhance your... Read More

Why Search Engine Marketing Has A Passion for Web Site Usability

Watching a recent football game, I imagined two very different... Read More

Internet Marketing and Search Engine Indexing.

The world of internet marketing is a highly competitive place.... Read More

Search Bots, Crawlers, and Spiders

If you are a webmaster and you review your logs,... Read More

Google Slavery...Old Habits Die Hard

For the first few months after Yahoo decided to go... Read More

Why Is SEO So Important To Your Site?

You have heard the phrase LOCATION LOCATION LOCATION. But wait,... Read More

Top 5 Search Engine Optimization Mistakes

There are a lot of ways to promote your website... Read More

Finding Profitable Keyword Phrases

So you have a site concept developed that you are... Read More

Is a High Search Engine Ranking Important for YOU?

In the process of designing a website for clients the... Read More

When SEO Takes the Value out of a Website

Every webmaster would like to see his/her website to be... Read More

Local Customers Know Where to Find Local Businesses... the Internet

Through search engines and directories, the Internet provides a quick... Read More

How To Rank High On MSN Search

The new MSN Search is quickly gaining popularity among internet... Read More

The Long And Short Of It Is That These Two Sales Techniques Are The Same

With the Internet beginning to stand up and be counted... Read More

Whats the Big Hurry?

Quite often I get asked what the magic solution is... Read More

What is the Google Dance?

As with any good web developer, the ability to time... Read More

Are You Losing The Battle For Search Engine Traffic?

Search engine traffic should be a priority for any online... Read More

Five Tips to Improve Your Chances with Google et al.

"Dear David: I just created a website on baby toy... Read More

10 Basic Rules for Where to Place Your Keywords

First of all, Google and most other search engines do... Read More

The Secret Benefit Of Search Engine Optimisation: Increased Usability

A higher search ranking is what many website owners dream... Read More

Search Engine FAQ

Why shouldn't I use a submission service that submits my... Read More

Do Search Engines Scare You?

What do the words "Search Engine" make you think of?... Read More

5 Qualities to Look for in a Search Engine Optimization Program for Your Website

These days with millions of websites out there, you need... Read More

Submitting Your Site to Search Engines and Directories

Regardless of which type of business you currently have, you... Read More

Answers Count - Matching Keyword and Phrase Density

What's more important to your business success - the question... Read More

SEO Expert Guide - Conclusions (part 10/10)

As you have seen throughout the guide, search engine optimization... Read More

Is This A ?DMOZ Killer? In The Making?

Is building a Human-Edited Fully "Democratic" Search Directory Possible?The independent... Read More

The Changing Face of Search Engine Optimization

With the ever evolving internet market for just about anything... Read More

Search Engine Traffic Myths, Time Wasters, and Pitfalls

Everyone wants to increase their rankings with the search engines... Read More

Look Out MSN Search, Here Comes Gbrowser

It is official, the search engine wars are in full... Read More

Dont Focus Too Much on Your Internet Business Website Ranking

No doubt, having a high search engine ranking is very... Read More

Understanding Googles Algorithm

What is the Google Algorithm?An algorithm is a mathematical equation... Read More

Search Engine Marketing 101 For Corporate Sites

When most people want to find something on the web,... Read More

The Other Side of the Search Gods Abracadabra!

Thousands of servers ...billions of web pages.... the possibility of... Read More