Search Engine Traffic: Winning With Content

Targeted traffic is the lifeblood of any online business. The best source of free-targeted traffic to your site is the search engines. To be visible at the search engines, you have to appear in the first three or so pages of the search engine result pages (SERPS). The quest for attaining high rankings at the search engines has spawned a whole industry, the search engine optimization (SEO) world.

The long-term strategy to succeed at the search engines is to focus on adding unique content to your site, consistently. Visitors to search engines are looking for content, and if you provide it, you drive considerable traffic to your site.

There are a lot of factors that come into play in attaining high rankings at the search engines. Your domain name, title, meta and alt tags play a role as well as incoming links etc. The weight of Page Rank (PR) in Google algorithms has been a matter of ongoing debate and speculation in the SEO world. Studies have reported low PR sites getting high rankings in SERPS while high PR sites pant at the bottom.

While the weight of other factors in overall site rankings are debatable, there is no controversy as to the role of content. It wins the marathon. Google rode to the top on the wings of content, serving relevant content to searchers. To remain at the top, Google is constantly tweaking its ultra secret algorithms that ensure that relevant content sites rank high in its SERPS.

Some webmasters fall into the trap of focusing on a few major keywords, and going to war with them, instead of diversifying their keyword base by constantly adding new unique content. As thousand of sites go up everyday around the world, it becomes increasingly difficult to win the search engine war for your favorite but highly competitive keywords. Instead of dissipating energy over winning in highly competitive keywords, as you add more content, your keyword base increases and you begin to show up tops for non-competitive keywords.

As you continue to add more content, the trickle of visitors becomes a flood and before you know it, your inner pages begin to draw in considerable traffic. Instead of becoming fixated by the front door (home page), you begin to get hundreds and eventually thousands of visitors that land at your site through your content pages, and eventually get to visit your home page. If you look at your content pages a fish net, the more unique content you add, the more you spread the net, and the more fish you catch.

Developing excellent content for your site does not only bring in visitors, but webmasters too, looking for valuable content to complement their site themes. Quite a number of them will link to you without asking for a link back. This boosts your link popularity and PR, for what it is worth, and enhances your search engine rankings.

By creating an excellent content site, you are creating a valuable resource for surfers and search engines, and they will reward you appropriately. Surfers will reward you by delivering your most wanted response (MWR), be it to place an order, click through to your affiliate merchant sites etc. Search engines reward you with high rankings, which mean more traffic. On the whole, you end up building an online brand and become recognized as an expert in your field. This opens other doors: speaking engagements, partnerships, adverts and endless possibilities.

It all started with focusing on your visitors, and consistently adding valuable content until your site becomes a one-stop resource center for your area of interest.

To win with content, you have to be very patient. It does not happen overnight. Low content well-optimized sites will initially overtake you. It may take anything from three months to one year or more, before you begin to see results, especially if you factor in Google's sandbox effect. If you keep at it and never give up or lose focus, you will begin to see visitors from search engines begin to show up in your traffic logs. It starts as a trickle and builds up gradually. If you check out the search engine for your rankings for that keyword, you will be pleasantly surprised to see that you begin to show up in the SERPS, maybe attain page one.

Your days of obscurity are over. This is not the time to go to sleep. Keep doing justice to your subject matter. Continue adding unique valuable content. Become the preferred destination for surfers looking for content on that subject matter. The world will make a beaten path to your door.

Stay focused.

Usiere Uko is the webmaster of the Financial Freedom Inspiration website and editor of the monthly Financial Freedom Inspiration Newsletter, a free ezine to inspire you to exit the rat race and fulfill your God given dreams. To subscribe or visit the site, please visit http://www.financial-freedom-inspiration.com . He is also webmaster of http://www.newdawninspiration.com

---

Link Building for Hilltop

Hilltop is one of the major concepts underpinning Google's search... Read More

How To Design A Search Engine Friendly Website

There are many websites that fail to target their required... Read More

Search Engine Visibility - The Mantra of Corporate Profitability

The corporate fundamentals are par excellence! The product is unsurpassable... Read More

Search Engine Spam

Running an online business relies to a greater or lesser... Read More

Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online

Everyone seems to want the benefits from working at home:... Read More

How to Get One Way Backlinks

Don't be fooled into believing that all backlinks are created... Read More

Do Search Engines Like Your Web Site?

Between 75% and 98.8% of visitors to Web sites come... Read More

Writing SEO Copy ? 8 Steps to Success

We all know that the lion's share of web traffic... Read More

Which Search Engine Optimization Services to choose, Google OR Yahoo?

Search Engine Optimization is emerging as the most powerful form... Read More

Have You Been Dropped By Yahoo?

Yahoo has fairly recently updated its guidelines. You can read... Read More

Website Copy-writing for Higher Sales and Higher Search Engine Ranking

Why, you ask? Mainly, because search engines want to provide... Read More

Why You Should NOT Submit Your Site On Search Engines

Before to answer to this question we have to know... Read More

Organic SEO: Patience For Long Term Ranking Results

When does long term SEO show ranking results? It takes... Read More

Adding Content To Your Site Every Day

If you have been a webmaster for more than a... Read More

How Do I Improve My Web Site Conversion Rate? Part 3

Question 1How do keywords effect your conversion rate in terms... Read More

Does Javascript Affect Ranking?

Almost all SEO's agree that using too much javascript can... Read More

High Search Engine Rankings - A Long Term Strategy

The last 1.5 years have shown major changes in search... Read More

Google Website and Web Page Indexing for Dummies

You may have heard how important it is to have... Read More

Twelve Steps to Higher Search Engine Placement

Recent studies suggest that more than 80% of new visitors... Read More

Recommended Tools When You Put On The SEO Cap For Your Web Site

The name of the game is search engine optimization and... Read More

SEO - Get Your Site Out of the Google Sandbox Fast!

Is your new site sitting in the infamous Google "sandbox"?... Read More

Page Rank - A Quick Overview for Beginners

Page Rank (PR) is a specific value for a website... Read More

Answers Count - Matching Keyword and Phrase Density

What's more important to your business success - the question... Read More

SEM - Research Measures Success

SEM - Research Measures SuccessSearch engine marketing success comes from... Read More

Duplicate Content Penalty - How to Lose Google Ranking Fast!

Duplicate content penalty. Ever heard of it? This penalty is... Read More

The (Not So) Shocking Truth About Getting A High Search Engine Ranking

I have seen my site hit #3 at Google, and... Read More

Good Things Come to Those Who Wait (and Other Analogies and Cliché?s for SEO)

We've all heard that familiar expression, "Good things come to... Read More

Submitting to the Search Engines and WebCrawlers

When you want your brand new site to be indexed... Read More

Beyond Hits!

Your Website visitor reports are a goldmine of information. If... Read More

Buying Textlinks: The Latest SEO Craze

With search engine algorithms changing seemingly daily, the quest to... Read More

Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links

Reciprocal links are an important step in your overall plan... Read More

Feed me - Satisfy the Search Engines and Your Sites Visitors With Keyword-Rich Content

Search engines love content. Graphics may make your site look... Read More

Writing Search Engine Friendly Webpages

In order to tap the huge stream of targeted traffic... Read More