Search Engine Traffic: Winning With Content

Targeted traffic is the lifeblood of any online business. The best source of free-targeted traffic to your site is the search engines. To be visible at the search engines, you have to appear in the first three or so pages of the search engine result pages (SERPS). The quest for attaining high rankings at the search engines has spawned a whole industry, the search engine optimization (SEO) world.

The long-term strategy to succeed at the search engines is to focus on adding unique content to your site, consistently. Visitors to search engines are looking for content, and if you provide it, you drive considerable traffic to your site.

There are a lot of factors that come into play in attaining high rankings at the search engines. Your domain name, title, meta and alt tags play a role as well as incoming links etc. The weight of Page Rank (PR) in Google algorithms has been a matter of ongoing debate and speculation in the SEO world. Studies have reported low PR sites getting high rankings in SERPS while high PR sites pant at the bottom.

While the weight of other factors in overall site rankings are debatable, there is no controversy as to the role of content. It wins the marathon. Google rode to the top on the wings of content, serving relevant content to searchers. To remain at the top, Google is constantly tweaking its ultra secret algorithms that ensure that relevant content sites rank high in its SERPS.

Some webmasters fall into the trap of focusing on a few major keywords, and going to war with them, instead of diversifying their keyword base by constantly adding new unique content. As thousand of sites go up everyday around the world, it becomes increasingly difficult to win the search engine war for your favorite but highly competitive keywords. Instead of dissipating energy over winning in highly competitive keywords, as you add more content, your keyword base increases and you begin to show up tops for non-competitive keywords.

As you continue to add more content, the trickle of visitors becomes a flood and before you know it, your inner pages begin to draw in considerable traffic. Instead of becoming fixated by the front door (home page), you begin to get hundreds and eventually thousands of visitors that land at your site through your content pages, and eventually get to visit your home page. If you look at your content pages a fish net, the more unique content you add, the more you spread the net, and the more fish you catch.

Developing excellent content for your site does not only bring in visitors, but webmasters too, looking for valuable content to complement their site themes. Quite a number of them will link to you without asking for a link back. This boosts your link popularity and PR, for what it is worth, and enhances your search engine rankings.

By creating an excellent content site, you are creating a valuable resource for surfers and search engines, and they will reward you appropriately. Surfers will reward you by delivering your most wanted response (MWR), be it to place an order, click through to your affiliate merchant sites etc. Search engines reward you with high rankings, which mean more traffic. On the whole, you end up building an online brand and become recognized as an expert in your field. This opens other doors: speaking engagements, partnerships, adverts and endless possibilities.

It all started with focusing on your visitors, and consistently adding valuable content until your site becomes a one-stop resource center for your area of interest.

To win with content, you have to be very patient. It does not happen overnight. Low content well-optimized sites will initially overtake you. It may take anything from three months to one year or more, before you begin to see results, especially if you factor in Google's sandbox effect. If you keep at it and never give up or lose focus, you will begin to see visitors from search engines begin to show up in your traffic logs. It starts as a trickle and builds up gradually. If you check out the search engine for your rankings for that keyword, you will be pleasantly surprised to see that you begin to show up in the SERPS, maybe attain page one.

Your days of obscurity are over. This is not the time to go to sleep. Keep doing justice to your subject matter. Continue adding unique valuable content. Become the preferred destination for surfers looking for content on that subject matter. The world will make a beaten path to your door.

Stay focused.

Usiere Uko is the webmaster of the Financial Freedom Inspiration website and editor of the monthly Financial Freedom Inspiration Newsletter, a free ezine to inspire you to exit the rat race and fulfill your God given dreams. To subscribe or visit the site, please visit http://www.financial-freedom-inspiration.com . He is also webmaster of http://www.newdawninspiration.com

---

High Search Engine Rankings - A Long Term Strategy

The last 1.5 years have shown major changes in search... Read More

Can Invisible Text in CSSs Slip Under Search Engine Radar?

I'm literally inundated with questions on the subject of invisible... Read More

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Want to avoid being blacklisted by the search engines and... Read More

Do Not Drop Your Web Site Off the Search Engine Cliff

If you've been feeling like Tom Cruise climbing up the... Read More

Mindset from Yahoo!- Changing the SEO Game

Yahoo! has a developed a new concept in search engine... Read More

Being dumped by Google? Learn how to avoid becoming a victim next time around!

After Google latest update nicknamed "Florida", many webmasters discovered that... Read More

Expert Help From Google Answers

Web users turn to search engines for answers to their... Read More

Search Engine Optimization SEO Made Easy

SEO is a never ending battle! So is SEO... Read More

Which SEO Company/Firm to Choose for SEO Services?

In the last 2-3 years many new companies have mushroomed,... Read More

Creative Search Engine Optimization ? A Case Study

Search engine optimization this and search engine optimization that. You... Read More

Submit All Of Your Pages And Watch Your Traffic Grow

Everyone is looking for "secrets" about how to get more... Read More

Search Engine Optimization With Sitemaps

I just wanted to share a little Search Engine Optimization... Read More

Google Patent Application ? Linking

The recent patent application filed by Google details numerous items... Read More

SEO Expert Guide - Page Optimization (part 5/10)

In parts 1 - 4 you learnt how to develop... Read More

Submitting Your Site to Search Engines and Directories

Regardless of which type of business you currently have, you... Read More

Build Link Popularity The Smart Way

A Brief Introduction To Link PopularityAs webmasters research various ways... Read More

The Changing Face of Search Engine Optimization

With the ever evolving internet market for just about anything... Read More

Agressive Linking Strategies Help To Get Your Site Noticed

A good link building strategy has become an essential part... Read More

See How The New Kicked Up Google Sitemap Can Get You Indexed Faster and Ranked Higher!

Does Creating a Google Site Map and Telling Google About... Read More

New MSN Search Engine: How Good is it?

If you have an online business or you just use... Read More

Meta Tags - What Are They and Which Search Engines Use Them?

Defining Meta Tags is much easier than explaining how they... Read More

Google Sitemaps Just Got Better

Having a Google Sitemap just got better! Not only does... Read More

Increase Web Site Sales with a SEO Proposal - Part 2

Part I of this article discussed some of the points... Read More

The Google Strategy

Webmasters across the Internet were totally floored by what happened... Read More

Optimizing For Visitors Not Search Engines

Most people feel that optimizing is to target the search... Read More

Why Articles Are Not The Route To High Search Engine Rankings

If you have any interest in getting high search engine... Read More

Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll

Google is currently one of the dominant entities on the... Read More

Hens Lay Eggs (HLE) by Silke Stahl

"HLE" is a bit of a joke term, (or possible... Read More

Surviving Googles Aging Delay

Google has always been the search industry's innovator and that's... Read More

DIY SEO

Part 1. Wordtracker for keywords.A problem for all new webmasters... Read More

Straight Talk on Search Engine Optimization

To get your website listed well in the major search... Read More

Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links

Reciprocal links are an important step in your overall plan... Read More

How to Develop a Successful ROI for Your Website

Are You Really Measuring for Return on Investment (ROI) with... Read More