With search engine algorithms changing seemingly daily, the quest to rank high in the search engines and stay there is proving to be quite the challenge for most webmasters. One of the more recent popular ways of achieving this is through buying text links on websites that have high PR's (page ranks) on Google and that also rank well in the other major search engines. Is buying text link placement worth it?
Purpose
The primary purpose of buying a text link on a website that ranks better in search engines than yours is to receive a backlink to your site, without having to reciprocate a link back (as this dilutes the quality of a link). This backlink counts as a "vote" for your website and especially if coming from a site that is credible to the search engines, helps your site establish credibility as well. For example, a website has been online for three years and currently has a PR of 7. Your site is three months old and has a PR of 2. The 3 year old website places a link to your site from their homepage. As this site has history and is therefore established, this "vote" from a PR 7 website holds a lot of value. Compare this to a site linking to yours that is only a year old and holds a PR of 1 ? it makes sense that you would want links coming from older sites that have high PRs. The higher the number and the better the quality of backlinks your website receives, generally the higher your rank on the SERPs (search engine results page).
Not only are text links great for search engine purposes, but if placed well, can actually drive traffic to your site. And whose website nowadays couldn't use more traffic? Enough said.
Those are the benefits behind purchasing text links. But what are the disadvantages?
1) Cost ? it's not uncommon to pay $100 monthly for a 3 word textlink on a PR 6 website. If you do choose to go this route, choose your text carefully and budget wisely.
2) Relevancy to search engines ? if you're running a homemade toys website and have a popular online pharmacy website linking to yours, this won't be as relevant as say having MattelŪ linking to you. Remember that search engines are becoming more and more sophisticated and they can tell whether two sites have complimentary, competitive, or completely unrelated website content.
3) Limited link length - rarely are you given the option of selecting more than three words when purchasing links. You may have difficulty coming up with only three keywords relevant to your website, so this can often prove to be a difficult task.
4) Page is already populated with other text links ? online auction sites that have sellers auctioning off website text links are notorious for selling textlinks on websites that already have 50 more on the same page. Look for sites that limit the number of textlinks sold.
5) Search engine spam ? your site linked on every single page of a 3000 page website using the same keywords and url can be considered spam to a search engine. If you choose to purchase multiple text links on multiple websites, make sure your linking text varies.
The lesson is to be simply cautious. Using a textlink broker to find relevant and complimentary websites to buy links from can prove to be highly beneficial ? just do your research first. Would a $100 monthly textlink investment be better spent on a pay-per-click (PPC) campaign, or will the long term benefits of buying a text link outweigh a temporary influx in visitors? Return on investment is key ? whichever route will yield you the highest ROI should be your ultimate determining factor.
Veronica Dubak is an SEO expert, internet entrepreneur, and the owner of the successful free online paid surveys directory, SurveyBounty.com. With a comprehensive listing of market research companies classified by region, and background information on the online survey industry, SurveyBounty.com is the legitimate source for online survey information.
I am sure the first thought provoking question that popped... Read More
It crosses every webmaster's mind anytime they see an ad... Read More
Do you have a website that has little or no... Read More
It's taken you 6-months of hard work, constant changes, reading... Read More
Keyword Research will reveal answers to 3 critical questions:1. Is... Read More
The WhyBut what is the reality of reaching a number... Read More
So you have a site concept developed that you are... Read More
Build a Web site and the people will come.Ha! If... Read More
Website promotion is a big and ongoing process. Every person... Read More
The latest news to hit the Internet's 'water cooler' is... Read More
The major search engines are always on the lookout to... Read More
So you have a beautiful website that you paid a... Read More
Search engines use algorithms calculate the order in which the... Read More
Today, SEO is swiftly approaching saturation point. More and more... Read More
Shopping and the Web. They go together like Mr. and... Read More
In a perfect world, everyone would be honest.In a perfect... Read More
What are Topical Search Engines?Simply put, topical search engines are... Read More
Making the following changes to your title tag can help... Read More
Why valid HTML code is crucial to your web site's... Read More
Watching a recent football game, I imagined two very different... Read More
Search engine traffic should be a priority for any online... Read More
For beginners, link exchange campaigns can be a minefield of... Read More
Do you realize that if you manage your website, SEO... Read More
As you may already know, keywords are an essential part... Read More
What we are hunting for?Unique Domains,One Way Links,Text Link copy... Read More
Google Sitemaps is a new tool for website owners and... Read More
For a long time now, marketing gurus all over the... Read More
Search engine optimization is THE most cost effective way for... Read More
One-way link building is a great way to improve your... Read More
When you were just a young and precocious student of... Read More
Am I alone as I survey that vast wilderness outside,Sat... Read More
Search engine optimization is one of most popular online marketing... Read More
Once you have your web site complete and ready to... Read More
Nowadays, there is so much talk about SEO (search engine... Read More
There are certain tricks and techniques in SEO industry, which... Read More
In order to get a top 10 google ranking it... Read More
As keyword marketing becomes more and more expensive and competitive,... Read More
Smartpages are highly optimized pages which draw stampeded of search... Read More
Search engines love content. Graphics may make your site look... Read More
With the advent of Google Local, a service that helps... Read More
Google is the undisputed heavyweight champion of search engines. Most... Read More
PageRank - an exclusive technology developed by Google which can... Read More
There is a lot of competition to get good spots... Read More
Have you heard of the SETI Project? SETI stands for... Read More
The search engine giants are locked in an all out... Read More
Unfortunately, we don't live in a perfect world. You may... Read More
1. Search Engine - Is a database of web sites... Read More
Before anyone can start optimizing a web site, you must... Read More
Have you heard of website optimization ? If you are... Read More
Getting a high ranking in the search engines is something... Read More
You probably do this already - complete regular searches in... Read More
We know that each and every website page is assigned... Read More
Where is the need to worry? Who needs a PR... Read More
"Dear David: I just created a website on baby toy... Read More
Search engine optimization is very important for your online business... Read More
In today scenario when we talk about Search Engine Optimization,... Read More
Everyone knows that if your website has a high Google... Read More
The first task most netizens do when they log on... Read More
Introduction This article assumes you already know what... Read More
Okay I admit it. I was kidding. I can't guarantee... Read More
In a perfect world, everyone would be honest.In a perfect... Read More
Definition:Google banning occurs when Google removes your site from its... Read More
As I read the latest news online about what Google... Read More
If you spend much time reading the various webmaster forums,... Read More
Getting your website listed in Google quickly simply requires that... Read More
To many websites, webmasters discover that major sources of website... Read More
Search Engine Optimization (SEO) |