Good overall optimization, the right keyword phrases and quality content play the key roles in the success of any web design project. Link Popularity and Google PageRank are almost secondary for the overall success of a website.
Here is an example. I recently took advantage of a free service offered by a competing SEO firm. It was for a Free Keyword Analysis. Sounds like a great deal, we charge $129 for the service and it's almost a give-away. I wanted to see what they were offering for free so I inserted the URL of one of our clients, fkpfishing.net in the form, added my personal e-mail address and hit enter.
When I received the e-mail results a couple days later (quick by any standard) I was told that the site's link popularity is very low and that it is not optimized for the keyword "float tube" as well as it should be. They also informed me that the site's Google PageRank is only 4/10.
Link popularity of course refers to the amount of links that are around the web that point back to your site. I was told "there are only 192 sites that link to yours, according to Google's database" and they searched for "float tube" and it did not bring any top 10 results on Google search or Yahoo Search. Actually it is #16 on Google for that keyword.
First off I know a top 10 listing is every ones goal The major search engines drive over 85% of traffic to web sites, and only 7% of search engine users go past the first page of results, so properly optimizing a site for a top ten ranking on the search engines for your keyword phrase is essential to a business' online success.
Now the reason I bring this up first is to point out how easy it is to make a mistake. While I appreciate the effort put in by this firm, wasted as it was, they didn't do there job, free or otherwise. When you offer "keyword analysis" The first thing you should do is check the "keywords" meta tag on the assigned site to see what the site owner perceives to be important. You should also take at least a few minutes to look over the site and see what it offers the viewers and who the target audience is.
Had they done so it would have been obvious that the keyword phrase "float tube fishing" was the optimum target and they would have found top 10 ratings on both search sites. (#6 and #2 respectively) In fact the second key word phrase in the meta tags "floattube fishing" (one of the most common misspelled fishing term on the internet) also comes in as #2 on Google and #1 on Yahoo. This misspelling was a mistake made by a typo a few years ago but fortunately it is a spelling error made by 1000's of fishermen on a regular basis and our client has been able to capitalize on it.
The overall optimization of the entire FKP Fishing website for those two keyword phrases was the #1 goal of the project.
Secondly, while we try very hard to get a high PageRank by Google for our clients it is only part of the Net Performance Group "Equation of Success." Remember, Google is the only search engine that puts so high a value on page rank. Yahoo & MSN use page content. That is why we believe Content is King! Google may someday change its algorithms and drop page rank all together or lessen its impact on the equation but content will always be included in the formula.
Quality content can do more for a sites success than 10,000 Mickey Mouse links and a PageRank of 7/10. If a viewer does not stay on your site long enough to look at more than 2 or 3 pages either your navigation is bad or your content is not what it should be and your site is in trouble. Search engines may direct them to your site but your page layout and content will keep them there longer and bring them back!
Overall website optimization is what we call the Net Performance "Equation of Success". The four part equation is simple. Good website design + good title, discription and keyword meta tags + quality content + "old Fashion" hand search engine submission = more repeat visitors. Which in turn will bring the good link partners looking for you and ultimately result in a successful overall search engine ranking and your success.
In conclusion, while luck may have played a small part in the keyword placement for FKP Fishing.net search rankings, good overall optimization and quality content played the key roles in the success of the project.
Note: A year ago I corrected what I perceived as a mistake in FKP's keywords and got back on track with the correct spelling and have achieved good results. FKPFishing now has a Google PageRank of 6/10 and is in the top 5 of all major search engines results for its targeted keywords. Ironically the misspelled "word phrase" continues to bring a good 25% of that sites search traffic. To this day we continue to include the misspelling scattered in articles and always include it in the meta tags.
Michael Klasno is an Assisted SEO Marketing Specialist and CEO of Net Performance Group Inc. Net Performance specializes in fishing and outdoor website design and marketing. For more internet marketing articles by this author please visit: http://www.netperformancegroup.com/A rticles/articles.htm
When used properly in combination with other basic search engine... Read More
Why Start A Blog?I knew about blogging and blogs for... Read More
First of all, What is SEO? SEO stands for Search... Read More
We've all heard about it-it seems like all the buzz... Read More
We've all heard that familiar expression, "Good things come to... Read More
Meta tags are an absolute must from a search engine... Read More
Making effective use of the Internet is increasingly about creating... Read More
Search engine listing delays have come to be called the... Read More
I am a Search Engine Optimization newbie. I have read... Read More
Get Indexed FastWhat does getting indexed mean?The search engines keep... Read More
Some very early users of the Internet - not the... Read More
Question 1How do keywords effect your conversion rate in terms... Read More
Indulge me for a moment.Forget that Google is a search... Read More
We all know that the search engines can't "see" or... Read More
Most Internet marketing methods are risky and many will not... Read More
If they want to have success, companies should do everything... Read More
Google returns more search results then any other search engine.... Read More
Hilltop is one of the major concepts underpinning Google's search... Read More
We all, meaning us webmasters want to have the best... Read More
Getting a high ranking in the search engines is something... Read More
Why is it that webmasters are so quick to blame... Read More
Don't be fooled into believing that all backlinks are created... Read More
Regardless of which type of business you currently have, you... Read More
In very simple words, the link popularity of your site... Read More
The internet is the largest market place on earth. It... Read More
You built that content rich web page optimized for your... Read More
These days with millions of websites out there, you need... Read More
In today scenario when we talk about Search Engine Optimization,... Read More
Search engine optimization is best left in the mystical land... Read More
Most internet marketers are aware of, and probably use, the... Read More
The term, Search Engine Optimization (SEO), refers to a set... Read More
Internet Directories and their ImportanceThere are two very pertinent reason... Read More
There are millions of web sites trying to get listed... Read More
Between 75% and 98.8% of visitors to Web sites come... Read More
Once the keywords have been decided for the site one... Read More
Woaah! Wait a minute. Before I exclusively reveal these insider... Read More
Keyword research is certainly the most important phase in Search... Read More
When, shopping for a Search Engine Optimization (SEO) company/specialist you... Read More
Get Indexed FastWhat does getting indexed mean?The search engines keep... Read More
OK, you published your site, now you just sit by... Read More
The popularity of weblogs or blogs has gotten a lot... Read More
Whether you launch a search engine optimization program in-house or... Read More
Onpage search engine optimization are things that you can change... Read More
If you have ever been into a McDonalds you will... Read More
I couldn’t agree more with the headline of this article... Read More
Ask any business person who's website is at the top... Read More
Attaining a top ranking in Goggle or any other major... Read More
Search Engine Optimization (SEO) is a very complex process. It... Read More
The name of the game is search engine optimization and... Read More
Today if you want your site to survive in the... Read More
Rankings, Rankings, Rankings!How do you get your website ranked well... Read More
Good Content: The Key To Search Engine RankingWhat drives visitors... Read More
I had an email "conversation" this last week which I... Read More
The first question most people have is, "What the heck... Read More
Here are some observations that I have made recently:1. On... Read More
If you're reading this article, you've probably discovered that simply... Read More
Having greatly benefited from my relationship with Google in the... Read More
SEO or search engine optimization strategy now becomes widely popular... Read More
My inbox this week provided glaring examples of three all... Read More
If you're a non-American business with a .com web address,... Read More
... and why I 'm dying to get finally in... Read More
Sometimes questions will arise around the subject of gateway information... Read More
OK. So you've created a nice website with lots of... Read More
Unfortunately, not many Search Engine Optimization companies know what this... Read More
Google has recently made some pretty significant changes in its... Read More
In order that someone finds your website and buys your... Read More
Search Engine Optimization (SEO) |