For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.
But there is a problem...
More and more we tend to see NO consistency with page ranking at all. Please don't confuse the difference between "page ranking" & "search engine ranking". The two are completely different.
With this method of measurement, we could quickly see how much or how little a person has put into promoting their website. A high rank of 6,7,8,9,10 is sometimes held as something honerable to have for your site but does it really matter?
In some aspects it does and in some it doesn't.
As I mentioned above, page ranking has nothing to do with your search engine success. It (did) have everthing to do with "importance". The only problem is (like so many marketing ventures online), this measurement method is dying off with the rest of them. People online are very intuitive about these sort of things and tend to over saturate ways to beat them and/or improve on them quickly.
People all over the world are even still wondering how to increase their page rank. Now why would they do this???
Simple, it's all about prestige. Eventhough marketing experts like myself weigh absolutely no importance on page ranking anymore, there are still literally 1000's of business people out there that consider a high rank a good thing.
So how do you benefit from increasing your rank?
- You will attract better quality websites to yours
- People will think your website has lasting power
- People will want to mimic what you do
- People will even think highly of you
Even now, many browsing people look for high ranking websites to exchange links with.
So does trying to increase your website page ranking help you? Not really. What you ultimately want to do is promote your website as much as you can in as many "RELATED _ RELATED" places that you can and let search engines do their own thing.
Playing into search engines hands won't help your company. Building a great web marketing foundation will attract exactly what you've been after..... MORE EXPOSURE!
Please take this seriously and always be on the look-out for other ways to promote your business, let Google's page rank go and look at the future beyond PR ratings.
Hope this article helps you out!
Read more of Martin's articles online here:
http://www.smartads.info/newsletter
About The Author:
Martin Lemieux
Smartads - President
Affordable Web Design & Web Advertising
http://www.smartads.info
http://www.smartads.ca
Eye Catching Print Design
http://www.3dimentionaldesign.com
Marketing Tools
http://www.smartads.info/newsletter
http://www.thewebclinic.com
I built my website, it's perfect. My chosen subject of... Read More
Getting indexed in Yahoo has become very difficult in the... Read More
Page Rank (PR) is a specific value for a website... Read More
In the age of fair competition you may find it... Read More
Another important component of search engine optimization is the use... Read More
Is building a Human-Edited Fully "Democratic" Search Directory Possible?The independent... Read More
Back in November 2004 I discovered a way to get... Read More
According to the dictionary, the definition of the word "overture"... Read More
Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo... Read More
If you read The Search Engine Showdown,... Read More
I want to touch base with selecting the title of... Read More
Thanks to a unique algorithm that produces most relevant results... Read More
Selecting the right keyword phrases is the key to a... Read More
For me personally, Wordtracker.com is not just a... Read More
If you have ever been into a McDonalds you will... Read More
A recent Google patent application has the SEO community buzzing.... Read More
You need to be extremely careful with keyword research so... Read More
The first step in a search engine optimization campaign is... Read More
Ever wondered how one search engine is dominating the entire... Read More
Like many folks, I have been using KEI for some... Read More
Back in November, when the Google Dance began, Barry Lloyd... Read More
No doubt, having a high search engine ranking is very... Read More
Getting your site listed in the top search engines, such... Read More
One of my favorite subjects to teach on at our... Read More
Welcome to part seven in this ten-part search engine positioning... Read More
Once again I seem to be writing about Google. The... Read More
Links are a crucial part of attaining high search rankings,... Read More
Keyword Research will reveal answers to 3 critical questions:1. Is... Read More
Reciprocal linking scams have increased immensely during the past year.... Read More
We've all heard that familiar expression, "Good things come to... Read More
You have heard the phrase LOCATION LOCATION LOCATION. But wait,... Read More
If you don't know already, one of the key success... Read More
What we are hunting for?Unique Domains,One Way Links,Text Link copy... Read More
So you built a website, you have a product, but... Read More
Getting top search engine listing is perhaps one of the... Read More
Internet search engines exist to organize the seemingly immeasurable amount... Read More
When it comes to promoting your website, you might think... Read More
Are you working on getting your web site up onto... Read More
Some of the basics when it comes to SEO and... Read More
When used properly in combination with other basic search engine... Read More
Ever wonder how or why your competitor gets better search... Read More
The last 1.5 years have shown major changes in search... Read More
... Read More
Link building is a waiting game. Many clients have asked... Read More
According to author Frank Peretti, "A fixed point of reference... Read More
Getting your website listed in the search engines is relatively... Read More
Lets get things straight. SEO is a very competitive market.... Read More
The advent of Internet has affected lives of almost the... Read More
That's right - I dreamt of a World Wide Web... Read More
There is a lag time between the indexing or updating... Read More
Google use a very complex function to determine which search... Read More
Smartpages are highly optimized pages which draw stampeded of search... Read More
PageRank is one of the factors that Google uses to... Read More
If you're like most other CEOs, the term "search engine... Read More
Increasing your search engine rankings should certainly be one of... Read More
Keyword Research will reveal answers to 3 critical questions:1. Is... Read More
Hilltop is one of the major concepts underpinning Google's search... Read More
SEO companies come in all shapes and sizes. You've got... Read More
For a long time now, marketing gurus all over the... Read More
Search engine optimization is very important for your online business... Read More
SEO consultants will tell you that you need to be... Read More
The importance to the algorithmic web crawlers that speed throughout... Read More
Oops! I meant "web content management system for windows." Do... Read More
Website promotion is a big and ongoing process. Every person... Read More
Duplicate content is one of the problems that we regularly... Read More
Which SEO hat do you wear? Is it white or... Read More
Search Engine Optimization (SEO) |