How to Succeed with the Search Engines

The Cold Hard Facts?..

One of the most important factors in being successful in your business is to learn how to rank high in the search engines. It has been said that the search engines can account for as much as 95% of all the traffic to your website! If you fail to take advantage of the major engines you could be neglecting almost ALL of your targeted traffic!

I don't know of any business that can afford to throw away that many visitors.

Is your site ready?

There are many factors in which to consider before submitting your website. Have you prepared your website for maximum placement? Each page will need to be submitted separately, and each page will need the following.

• Page Title

• Meta Tags

• Keywords in Header tags

• ALT Tags on all images

• Keyword- filled content

• Keywords as close to the top of each page as possible

• Keywords in links to other pages

• Keywords in outbound links

[Page Title]

It is crucial to place keywords as close to the beginning of your page title as possible. The search engines will typically display your page title as part of the description that shows up when your website is displayed in search results. Placing keywords towards the top of your page can be extremely beneficial. For example, my website page title is, Affiliate Programs Directory@Smokesoft Inc. This means my website will do well in searches on "affiliate", "affiliate programs" and "affiliate programs directory". Try to create your page title in such a way that you can include as many keywords as possible.

[Meta Tags]

Although the importance of meta tags is fading each day, they are easy to create and for some search engines they are a factor, so you would be wise to include them in your pages. For the search engines that do not take meta tags into consideration they will merely ignore them.

[Keywords in Header tags]

This means to create a separate heading for each page containing the keywords you are targeting for that specific page. For example, the heading for my home page is as follows:

Affiliate Programs Directory

Meaning that on my webpage it would appear as:

Affiliate Programs Directory

This will greatly increase your positioning in the rankings. take care to prepare EVERY page with this in mind. [ALT tags on all images]

Another worthwhile little "trick" is to add the ALT attribute to every image on every page of your website. You can effectively place a keyword in each image on your website! Follow this example:

Some search engines will use the text in images when considering keyword relevancy, therefore adding more content in your favor.

[Keyword-filled content]

There is no excuse for not filling your web pages with quality keyword-filled content this is a major factor in how well you will rank in the search engines. The more keywords the search engines locate the higher your site will rank?.period.

I've found that one of the best ways to accomplish this is with articles such as this one. Imagine for a moment that I used "search engines" or "keywords" as two of my keywords for a given page, now skim through this article and see how many times these two words appear. As you can see this would be a huge asset in determining how well my site places, and this is just one article! If you are incapable of writing your own articles there are many places where you can obtain articles to place on your site from another author. One such place is http://www.smokesoft.net/Articles.html

[Keywords as close to the top of each page as possible]

This is one of the easiest and most effective ways to increase placement. On each page make sure that the first visible text is a keyword, the search engines LOVE this! If you do not have keywords placed as the first visible text on your page, you may want to consider modifying or redesigning it to allow for this. It is well worth the time and effort and you will most likely see almost immediate improvement in your search engine rankings.

[Keywords in links to other pages]

You should try to insert keywords into your links whenever possible. For instance, if you are targeting the keyword "marketing" on a particular page, create a link to a page on your site and call the page "marketing tactics". The page the link leads to could consist of articles you have written on marketing tips you have discovered. Not only will search engines use the text in a given link to determine what your page is about, but they will also use it in determining the subject of the destination page. If you really want to take it to the next level, try using a keyword filled link as the first visible text on your page. This too will skyrocket your rankings in the search engines.

[Keywords in outbound links]

This concept is identical to that of linking to other pages except you instead will be linking to another site. For example if I were linking to another affiliate promotion site I would place the keyword "affiliate program" somewhere in the link.This is a must! My advice to you is to save this article and refer to each and every step when you setup a webpage. This is by no means all there is to know about search engines however, if you follow these guidelines you will do extremely well.

Good Luck!

About The Author

Adam Buhler is the owner of Affiliate Programs Directory: http://www.smokesoft.net Adam is the author of the weekly newsletter "Affiliate Secrets". He is offering a free copy of the ebook "Internet Cash Machines" For a limited time to anyone who subscribes at: http://www.smokesoft.net/newsletter.html

smoke@dwave.net

---

Search Warrant

So, you've just paid £300 - £10,000 for a new... Read More

Driving Your Website through Google Sandbox

What is Google Sandbox?Google Sandbox is applied on new websites,... Read More

Site Maps: A Force To Be Reckoned With

Another important component of search engine optimization is the use... Read More

How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2

'Are Google's Days in the Dominant Position in Search Technology... Read More

Non-Reciprocal Link Building For Higher Search Engine Positioning

Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave... Read More

The Golden 5: Steps to Google Success

The Dream: You wake up one morning and notice your... Read More

SEM - Research Measures Success

SEM - Research Measures SuccessSearch engine marketing success comes from... Read More

Optimize your Search Engine Placement Five Easy Ways

If you are like me, you created web site metatags... Read More

Utilizing Popular Directories as Free Link Sources

If you're a webmaster, you've probably spent almost as much... Read More

1 Simple SEO Strategy To Get More Visitors To Your Site From Google

Did you know that you can dramatically increase the number... Read More

How to Develop a Successful ROI for Your Website

Are You Really Measuring for Return on Investment (ROI) with... Read More

Is New MSN Search More Precise? Just Ask Google

MSN finally unleashed its new search technology to the world... Read More

A Simple 4 Step Approach To Have Google Crawl Your Site Today Guaranteed!

Extra, Extra Google Now Gives you feedback. By Creating a... Read More

Attack Of The Killer Google Zombies!

Don't share this with people of a nervous disposition because... Read More

How to Make a Title Tag that Search Engines Will Love

Making the following changes to your title tag can help... Read More

Internet 2005: The Ten Billions Pages Search Engines

To see each and every page during 10 seconds would... Read More

The Google Sitemap For Idiots

I don't mind admitting that every time some new fangled... Read More

Creating Search Engine Friendly Web Sites

With tons of competition and copycats online, you need a... Read More

Linking for Fun and Profit

Well actually, linking isn't fun at all. In fact, it's... Read More

Get More Cosmetic Surgery Patients From The Web

It's no surprise that dominant cosmetic surgery practices also have... Read More

Search Engine Algorithm Quandaries

Before you make drastic changes to your website after a... Read More

Getting Listed in the ODP, Google Directory

First of all, the Google directory is really just the... Read More

Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics

Getting your site noticed by the search engines and rewarded... Read More

Winning the Search Engine Wars!

Creating and building effective Search Engine marketing campaigns is like... Read More

Your Top Search Rankings at Yahoo & MSN Search are Worthless

It seems I now do this rant every single year... Read More

Finding The True PR Of A Page?

I had an email "conversation" this last week which I... Read More

What You Did Wrong With Your Domain Names!

Trying to improve search engine rankings is just like a... Read More

Local Search Optimization - A Guide to Getting Started

While searching the web these days, it's hard not to... Read More

Torpedo and Sink the Ship SS Search Engine Ranking

I was recently contacted by one of my best clients... Read More

Seek Engines: What If Seek Had Bumped Out Search?

In the early days of the World Wide Web, when... Read More

The Unethical SEO Myth

"The use of black hat SEO techniques are completely unethical."... Read More

Great Site Ranking in Google The Secrets Out

How many years did you register your domain name for?... Read More

Get a Number One Google Ranking With This Simple Technique

You probably do this already - complete regular searches in... Read More