SEO Made Easy!

Search engine optimization remains a minefield of old advice, outdated ideas and outright dangerous techniques that can get you banned. Here's the main points to great search engine optimization.

On the internet, the information that you read can have been created days, weeks, years or even decades ago. The techniques that worked in a simpler, more nieve era do NOT work now - there are teams of PHDs working to eliminate any tricks, or shortcuts that you can take.

Ages ago, you might have gotten away with tiny words, written in white - or putting some heavily searched term into your page text or meta tags - or doorway redirect pages, or computer generated series of keywords created from the search engines themselves.

All of this is now viewed as SPAM - bad stuff that interferes with the normal operation of the search engines providing searchers with information that is relevant to their search term.

The search engines have recently removed one BILLION pages from their index - and you know they are hunting down any more that are out there. You can try and trick the search engines, and suffer the inevitable consequences, or work WITH them.

Page optimization can be as simple as having your keywords be a part of the TITLE tag, and in an H1 heading, and having the page actually be about that topic!!! Revolutionary, I know, but that's what the search engines are trying to provide!

The "boost" in rankings comes from "off page" factors - things not even on the web page! These are called links, and search engines work on the basis that if ten people say that a page is about internet marketing, or 1966 Mustangs, it probably IS!

You can help your ranking by working on the text that links to your page - if the links say "Home Page" or "Click Here", they don't do you any good - the keywords that you are trying to optimize for are the words that should be in the links, with some rotating and variety.

You can generate those links by submitting to your industry or subject's directory, creating articles about your topic and linking back to yourself in the author box, reciprocal linking campaigns, buying links, posting to blogs, comments in forums - all work well to signify what you page is about.

If you have a good resource - a resource of value - people will begin to link to it of their own accord - and rankings generally rise over time as people discover a resource - so don't waste time creating websites, getting links, and popularity, just to be banned for trying some SEO tricks - the search engines want to work WITH you, instead of against you!

Andrew Larder, Internet Marketing

---

Google Takes Care of Idiots Too

There's an old saying that goes, "God takes care of... Read More

Can Google Really Deliver Country Specific Searching?

This is a serious matter, can Google really deliver top... Read More

If Content is King, then surely Relevance is Queen!

There has been a lot of to-ing and fro-ing in... Read More

Do the Search Engines Know Your Website?

Are you considering a search engine promotion campaign to improve... Read More

?Web Content Management System fr Window?: Search Engine Typos

Oops! I meant "web content management system for windows." Do... Read More

Tread Towards A Successful ?Internet Research?

Internet is a terrific resource containing billions of web pages... Read More

Search Engine Spiders Lost Without Guidance - Post This Sign!

The robots.txt file is an exclusion standard required by all... Read More

Give the Folks at Google What They Want

Recent developments on the Google front have web marketers and... Read More

Keyword Research And Overture

Many of us who build websites get in the habit... Read More

Your Online Home-Based Business Can Lead To Search Engine Stress

As a member of several search engine optimization forums, I... Read More

Paris Hiltons Reputation is SHOT! Hows Yours?

With apologies for the cheap trick of mentioning Paris Hilton... Read More

Search Engine Ranking... Oh, the Mystery!

Rankings, Rankings, Rankings!How do you get your website ranked well... Read More

The Myth of Guaranteed #1 Ranking in Search Engine Marketing

You've seen the ads: Guaranteed #1 Ranking! There are no... Read More

Whats the Big Hurry?

Quite often I get asked what the magic solution is... Read More

Search Engine Marketing Simplified

All the great efforts made for making your own site,... Read More

Search Engine Optimization - Enhancing Web Site Visibility

I've had several prospects and clients say to me "I... Read More

Seek Engines: What If Seek Had Bumped Out Search?

In the early days of the World Wide Web, when... Read More

Creating Search Engine Friendly Web Sites

With tons of competition and copycats online, you need a... Read More

Reciprocal Link Exchange Management Software

When shopping online for Link Management Software that can... Read More

Google vs. Yahoo -- How To Rank High On Each One

Google likes incoming links, especially links from high-ranking, on-topic pages... Read More

How To Rank High On MSN Search

The new MSN Search is quickly gaining popularity among internet... Read More

RSS Feeds - a Website Owners Friend in Disguise

We've all heard about it-it seems like all the buzz... Read More

Are You Getting Nuked By Google Lately?

Since the last Google update, there have been many instances... Read More

Easy Steps to Get Onto Google Top Search Pages

To get on Google's top pages can be accomplished by... Read More

Winning the Search Engine Wars!

Creating and building effective Search Engine marketing campaigns is like... Read More

You Have More Web Sites Than You Think You Have: The Importance of Deep Submission

If I ask you how many web sites do you... Read More

Local Search Optimization - A Guide to Getting Started

While searching the web these days, it's hard not to... Read More

Importance of Keywords in Anchor Text or Title Text

Keywords are indisputably, the single most important element of an... Read More

Google Contest - Nigritude Ultramarine

Search engine optimization experts are having fun with Google. Experts,... Read More

When SEO Takes the Value out of a Website

Every webmaster would like to see his/her website to be... Read More

Dont Make the Top 30 SEO Mistake

SEO consultants will tell you that you need to be... Read More

Fixed Point of Reference

According to author Frank Peretti, "A fixed point of reference... Read More

1 Simple SEO Strategy To Get More Visitors To Your Site From Google

Did you know that you can dramatically increase the number... Read More