How To Make Your Website More Successful? (Part II)

In part I of our series of how to make your website more successful we already showed you some important tricks to build a more successful website. This time we are going to expand the scope a little to further improve your website and to make it work harder for you on the Internet.

A) Outbound links: Search engines love to see outbound links every once in a while. It proves to a search engine that your website is related to a certain topic and industry. Make sure you use a keyword for the link and not just the plain URL. Linking to http://www.webhostingresourcekit.com is less valuable than linking to the same site as "Web Hosting Help" (with the same link underneath of course). The keywords here are "Web Hosting Help".

B) Insite Cross Links: We're not done with linking to other places yet. Insite Cross inks (links from one page of your website to another web page of your website) will be an important part of the future of your website. Imagine article "A" getting high feedback and many external people linking to it. This article page will receive a higher page rank than other pages of your website. This cross link will now share the page rank out to other web pages of your website and therefore eventually boosting the page rank of the page linked to.

C) Submit to Search Engines: You've built your website and are ready to go live. How will search engines find your new website? Unless you link to the new website from an existing website you will have to let search engines know about it. Submit the homepage to: Google, Altavista, WiseNut, DirectHit, and Hotbot (and all the others you know). Also submit the website to DMOZ. I'd personally stay away from paid listings unless you think it is needed. Anyway - now comes the tough part - forget about the submissions. It might take a few weeks or months for a site to be spidered.

D) Web Server Logging / Website Tracking: To be able to work properly with your website you will need good logging tools. You want to know how many website visitors you get, where they come from, what pages they look at and how long they stay. A counter on your website does not do it. You need tools like Webalizer, AWStats, Urchin or Webtrends. If your web host does not provide any of the first 3 options (Webtrends is fee-based) you should move to a new web host. Proper log file analysis is important to your success.

This article can be published by anyone as long as a live back link to http://www.smallbusinessland.com is provided. (this note can then be removed)

About the Author

Christoph Puetz is a successful small business owner (Net Services USA LLC) and international author.

Guides, Tutorials, and Articles for small businesses - http://www.smallbusinessland.com

---

Understanding Google - What You Need To Know To Conquer This Search Engine Giant

Use a keyword density of about 1 to 2%. Use... Read More

Does Javascript Affect Ranking?

Almost all SEO's agree that using too much javascript can... Read More

Does The Number Of Links On A Page Affect Ranking?

Lots of research has focused on inbound links to a... Read More

Why Pay-Per-Inclusion Search Engines are Dying

A Pay-Per-Inclusion search engine is a service in which a... Read More

SEO Expert Guide - Proposition Development (part 2/10)

It is literally amazing how many people start their online... Read More

Answers Count - Matching Keyword and Phrase Density

What's more important to your business success - the question... Read More

Google is Quickly Changing...

Google is quickly changing...With the big buzz of Novembers fall... Read More

Search Engines 101 - Search Engines Explained

What Are Search Engines?A search engine is a database system... Read More

How to Avoid Getting OOPed On by Google?

Earlier this year, I was having trouble getting good search... Read More

Breaking the Myth About Page Rank (PR)

The most difficult challenge most web designers face is getting... Read More

SEO -- Tips to Optimize Your Webpage to Compete for a High Ranking

Search engine optimization (SEO) is very important to websites. If... Read More

Google?s Siren Call ? Is It Crashing Your Search Engine Marketing?

It's difficult to dispute the rational behind the rant since... Read More

SEO Help: Dont Try to Fool the Search Engines

Writing articles is all the rage these days on the... Read More

How Real SEO Analysis Works

If you're serious about SEO, you need to know how... Read More

Opinion ? Search Engine Success

This article is actually the summary to a book soon... Read More

How To Start An Internet Business ? Meta Tags and Keyword Density

Okay, you have a domain name, layout and content. Now... Read More

Do Not Ever Link to a Site Without Doing This First!

Links are a crucial part of attaining high search rankings,... Read More

Lets Make Your Website #1

Their is simple way of making your website rank top... Read More

Keyword Research Made Simple!

Keyword Research is the first task in optimizing your web... Read More

Arrogant Overture Placing Greed Ahead Of Their Customers Needs

According to the dictionary, the definition of the word "overture"... Read More

Writing SEO Copy ? 8 Steps to Success

We all know that the lion's share of web traffic... Read More

SEO and the Outsourcing of Inbound Link Building

Search Engine Optimization nowadays has a lot to do with... Read More

Search Engine Robots - How They Work, What They Do (Part I)

Automated search engine robots, sometimes called "spiders" or "crawlers", are... Read More

SEO Facts

The internet is the largest market place on earth. It... Read More

See How The New Kicked Up Google Sitemap Can Get You Indexed Faster and Ranked Higher!

Does Creating a Google Site Map and Telling Google About... Read More

What Is Search Engine Marketing?

It's in our genes, we're driven to seek. We 'hunt'... Read More

Screwed: Is this an inevitability in the SEO World?

By about 2pm everyday, each of my team members has... Read More

How to Get the Ranking You Always Wanted!

Is your web site well ranked (In the top ten... Read More

Emerging Methods for Effective Search Engine Ranking

Search Engine traffic has always been and continues to be... Read More

Getting To Know Google

Having greatly benefited from my relationship with Google in the... Read More

Which Search Engine Optimization Services to choose, Google OR Yahoo?

Search Engine Optimization is emerging as the most powerful form... Read More

Easy Steps to Get Onto Google Top Search Pages

To get on Google's top pages can be accomplished by... Read More

High Search Engine Rankings - A Long Term Strategy

The last 1.5 years have shown major changes in search... Read More