Search engine traffic should be a priority for any online business and some level of optimization is apart of every effective marketing strategy.
On the plus side, search engine traffic is the cream of the crop. There is very low cost involved and the conversion rates are typically quite high. The people that are clicking on your link are searching specifically for what you have to offer.
On the negative side, actually achieving a high rank on the top search engines AND maintaining a high rank is close to impossible for the majority of webmasters. You could spend thousands of dollars and weeks of your life just trying to compete. And in the end, this will undoubtedly lead to frustration and wasted time.
The best option for the majority of webmasters is to not become obsessed with your fluctuating results, but simply to focus on the basics with long term success in mind.
1. Basic search engine optimization.
This is the first step and really quite simple. I read recently that close to 90% of all websites are not search engine friendly. That truly amazed me, because the process is rather simple and takes barely any time at all.
If you don't know how to build your own website than read my article on getting it done for you.
http://www.homebizproz.com/getitdone.htm
You should make sure that all of your site pages are search engine friendly. Not just your homepage, although it is most important. A search engine friendly webpage contains a keyword-rich Title, Description and Keywords.
Your Title should contain your best keywords or keyphrases. It should describe exactly what your website is all about, and it shouldn't exceed 80 characters, about 5 to 7 words is best.
Your Description should also contain some of your best keywords or keyphrases. It should be one or two sentences that expands on the description of your company and website.
Your Keywords should be separated by a comma and a space, and should not exceed 70 words. Keep it simple and don't double up on the same word. Many search engines don't place any relevancy on your keywords anymore so don't waste too much time here.
When deciding what words to use, think like the person that is doing the search. What words would they put into a search, to find what you have to offer? Make a list of these words and then go try them out to see what you get! You may also want to think about key phrases. These would be a few words used together that someone may enter to find what you have.
You can analyze your Meta Tags at these websites
You can use your keywords in your page link names in your navigation bar. Also, any links throughout the content of your page should also be keywords.
2. Search Engine Submissions
Right off the bat I will say don't waste your time and money with all those websites that advertise submissions to a million search engines. Honestly, there aren't that many search engines, and only a handful are worth your time anyways. Your focus should be on the primary search engines and directories, specifically Google, Yahoo, MSN, and a few others. Make sure to go to these directories and submit by hand.
Reciprocal Linking should be one of your major strategies for search engine placement and generating traffic. You need highly ranked relevant websites to link to your site to gain top positions on search engines. You should focus on quality and relevancy. It is much more beneficial for you to have 100 links from highly ranked relevant websites, rather than 1000 links from any and all websites.
You can search the internet for relevant websites and then simply send them an email with a request to swap links. This strategy can be quite tedious but is sometimes necessary when starting out.
You should setup a Link Directory using something like Reciprocal Manager or Links Manager. I would recommend doing this right from the beginning. This will allow your site visitors to quickly and easily add their own links, and automate the whole process for you.
Check out http://www.LinkPartners.com to find sites to trade links with.
4. Content
There is no substitute for a website with quality content. The internet is founded on information. If you can provide, relevant, substantial, quality content on your website you will have a much greater potential for getting lots of links and lots of traffic.
The benefits of writing your own articles are tremendous. Not only do you separate yourself as an expert in your field, you will garner higher search engine rankings through content as well as links. You can share your articles, submit them to directories and give them to webmasters to fill their content. At the bottom of each article you include a small resource box with a link back to your site and there you have lots of high quality content and links.
Write one article every week and in a year from now you will have 52 content rich pages on your site, and 52 articles floating around the World Wide Web proclaiming you as an expert.
In conclusion, by following these four proven steps you will generate an endless stream of free, quality traffic to your website. Yes, they actually take effort and work on your part, and guess what, so does any real business. Look at the top internet marketers online today and you will see that they live by these four principles. Start working on one of these strategies everyday. The key here is continual, persistent work. I wish you the best of success with your business!
About The Author
Norbert Orlewicz offers only the most effective strategies for promoting your online business at his website http://www.homebizproz.com. Use the FREE online guide and discover the best tips, tricks and methods for your online business.
Well actually, linking isn't fun at all. In fact, it's... Read More
Some search engine submissions are free and some pay for... Read More
To get your website listed well in the major search... Read More
Google's premier of desktop search proves that the desktop is... Read More
The Short Messaging Service (SMS) from Google sends short, quick,... Read More
Everyone is looking for "secrets" about how to get more... Read More
I'm literally inundated with questions on the subject of invisible... Read More
The popularity of weblogs or blogs has gotten a lot... Read More
Meta tags are an absolute must from a search engine... Read More
For more than 4 years now I have been modifying... Read More
Search engine optimization (SEO) is very important to websites. If... Read More
Every once in a while--and probably more often than we... Read More
Want to know the secret to great search engine listings?... Read More
Anyone involved in an Internet-based home business will soon come... Read More
So you need a domain name for your brand new... Read More
If you are a webmaster and you review your logs,... Read More
You have put lot of sweat in making your site.... Read More
This is my question...I spend a fortune on SEO and... Read More
Where is the need to worry? Who needs a PR... Read More
Time is a factorTo obtain positive results is not very... Read More
There is a lot of competition to get good spots... Read More
Onpage optimization is the process by which various elements on... Read More
Today, SEO is swiftly approaching saturation point. More and more... Read More
You may be hiding if the search engines can't 'see'... Read More
Google has many ways to help you find want you... Read More
As a member of several search engine optimization forums, I... Read More
Utilizing effective search engine optimization techniques will improve the page... Read More
Yesterday you should have read the first course out of... Read More
If you are like me, you created web site metatags... Read More
Sometimes a search engine optimization company will miss that glaring... Read More
"Owning your business category online is more than just a... Read More
Note: In order to preserve the proper format for the... Read More
I was recently struck by the fact that the top-ranking... Read More
Last Week I did a Search engine Experiment. I wanted... Read More
Maggie knows how to find what she wants. She lets... Read More
Every business owner I've met has been encouraged at some... Read More
In my last newsletter I wrote about how your websites... Read More
Ever wondered how one search engine is dominating the entire... Read More
Before using keywords for your site, it is always better... Read More
I knew things were bad at DMOZ. But I guess... Read More
You have put lot of sweat in making your site.... Read More
So you have built a nice web site with good... Read More
We all want to get our websites high up in... Read More
Don't share this with people of a nervous disposition because... Read More
When Paypal's official Web site no longer ranked #1 in... Read More
For the first few months after Yahoo decided to go... Read More
Between 75% and 98.8% of visitors to Web sites come... Read More
If you have questions about whether or not the Over-Optimization... Read More
Smartpages are highly optimized pages which draw stampeded of search... Read More
Keywords aren't just some words that allow search engines, like... Read More
Thanks to a unique algorithm that produces most relevant results... Read More
With Billions of pages on the internet how do you... Read More
For more than 4 years now I have been modifying... Read More
After 105 days Google finally updated PR. And it's about... Read More
One of the most important steps in any site's publicity... Read More
Search engine traffic is the best traffic You can get... Read More
At One Time Local Searches were reserved for services like... Read More
For those of you who are not familiar... Read More
Another important component of search engine optimization is the use... Read More
With tons of competition and copycats online, you need a... Read More
The complexities of Google's PR (Page Ranking) System have grown... Read More
If you have an online business or you just use... Read More
Google's PageRank has been around for years, and in the... Read More
Use a keyword density of about 1 to 2%. Use... Read More
The META tags are used to provide extra information about... Read More
There are many websites that fail to target their required... Read More
Search Engine Optimization (SEO) |