Are You Losing The Battle For Search Engine Traffic?

Search engine traffic should be a priority for any online business and some level of optimization is apart of every effective marketing strategy.

On the plus side, search engine traffic is the cream of the crop. There is very low cost involved and the conversion rates are typically quite high. The people that are clicking on your link are searching specifically for what you have to offer.

On the negative side, actually achieving a high rank on the top search engines AND maintaining a high rank is close to impossible for the majority of webmasters. You could spend thousands of dollars and weeks of your life just trying to compete. And in the end, this will undoubtedly lead to frustration and wasted time.

The best option for the majority of webmasters is to not become obsessed with your fluctuating results, but simply to focus on the basics with long term success in mind.

1. Basic search engine optimization.

This is the first step and really quite simple. I read recently that close to 90% of all websites are not search engine friendly. That truly amazed me, because the process is rather simple and takes barely any time at all.

If you don't know how to build your own website than read my article on getting it done for you.


http://www.homebizproz.com/getitdone.htm

You should make sure that all of your site pages are search engine friendly. Not just your homepage, although it is most important. A search engine friendly webpage contains a keyword-rich Title, Description and Keywords.

Your Title should contain your best keywords or keyphrases. It should describe exactly what your website is all about, and it shouldn't exceed 80 characters, about 5 to 7 words is best.

Your Description should also contain some of your best keywords or keyphrases. It should be one or two sentences that expands on the description of your company and website.

Your Keywords should be separated by a comma and a space, and should not exceed 70 words. Keep it simple and don't double up on the same word. Many search engines don't place any relevancy on your keywords anymore so don't waste too much time here.

When deciding what words to use, think like the person that is doing the search. What words would they put into a search, to find what you have to offer? Make a list of these words and then go try them out to see what you get! You may also want to think about key phrases. These would be a few words used together that someone may enter to find what you have.

You can analyze your Meta Tags at these websites

In addition to these three basics, you should also try to include your keywords and phrases within the body of your page. Ideally you want a 3% ratio of keywords to total words.

You can use your keywords in your page link names in your navigation bar. Also, any links throughout the content of your page should also be keywords.

2. Search Engine Submissions

Right off the bat I will say don't waste your time and money with all those websites that advertise submissions to a million search engines. Honestly, there aren't that many search engines, and only a handful are worth your time anyways. Your focus should be on the primary search engines and directories, specifically Google, Yahoo, MSN, and a few others. Make sure to go to these directories and submit by hand.

And also give these free submission sites a try: 3. Reciprocal Links

Reciprocal Linking should be one of your major strategies for search engine placement and generating traffic. You need highly ranked relevant websites to link to your site to gain top positions on search engines. You should focus on quality and relevancy. It is much more beneficial for you to have 100 links from highly ranked relevant websites, rather than 1000 links from any and all websites.

You can search the internet for relevant websites and then simply send them an email with a request to swap links. This strategy can be quite tedious but is sometimes necessary when starting out.

You should setup a Link Directory using something like Reciprocal Manager or Links Manager. I would recommend doing this right from the beginning. This will allow your site visitors to quickly and easily add their own links, and automate the whole process for you.

Check out http://www.LinkPartners.com to find sites to trade links with.

4. Content

There is no substitute for a website with quality content. The internet is founded on information. If you can provide, relevant, substantial, quality content on your website you will have a much greater potential for getting lots of links and lots of traffic.

The benefits of writing your own articles are tremendous. Not only do you separate yourself as an expert in your field, you will garner higher search engine rankings through content as well as links. You can share your articles, submit them to directories and give them to webmasters to fill their content. At the bottom of each article you include a small resource box with a link back to your site and there you have lots of high quality content and links.

Write one article every week and in a year from now you will have 52 content rich pages on your site, and 52 articles floating around the World Wide Web proclaiming you as an expert.

In conclusion, by following these four proven steps you will generate an endless stream of free, quality traffic to your website. Yes, they actually take effort and work on your part, and guess what, so does any real business. Look at the top internet marketers online today and you will see that they live by these four principles. Start working on one of these strategies everyday. The key here is continual, persistent work. I wish you the best of success with your business!

About The Author

Norbert Orlewicz offers only the most effective strategies for promoting your online business at his website http://www.homebizproz.com. Use the FREE online guide and discover the best tips, tricks and methods for your online business.

webmaster@homebizproz.com

In The News:

pen paper and inkwell


cat break through


What Size Body Section Ranks Highest?

This is another one of the controversial questions in many... Read More

Recommended Tools When You Put On The SEO Cap For Your Web Site

The name of the game is search engine optimization and... Read More

SEO Trade Secrets - 8 Great Tools for Search Engine Optimization

About 80% of website traffic comes through search engines. And... Read More

Site Maps: A Force To Be Reckoned With

Another important component of search engine optimization is the use... Read More

Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success

In order to design a website that performs well with... Read More

The Benefits of Organic SEO (Search Engine Optimization)

If you're going to sell any type of product or... Read More

Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings

The point of optimizing your website is so that you... Read More

How to Create Killer Keywords to Get FREE Traffic to Your Website

When exploring good keyword choices there are several steps one... Read More

Why Is SEO So Important To Your Site?

You have heard the phrase LOCATION LOCATION LOCATION. But wait,... Read More

Link Building - The Waiting Game

Link building is a waiting game. Many clients have asked... Read More

How to Make a Title Tag that Search Engines Will Love

Making the following changes to your title tag can help... Read More

Link Building Services

In today scenario when we talk about Search Engine Optimization,... Read More

SEO 101

SEO (search engine optimization) is a booming businees these days.... Read More

Top Ten Listing? Hmmmmmmmm

This is my question...I spend a fortune on SEO and... Read More

Effective Keyword Optimization and Analysis Techniques

Keyword optimization involves vital keyword selection and placement strategy depends... Read More

Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap

Search Engine Optimization (SEO) has become one of the biggest... Read More

Linking for Fun and Profit

Well actually, linking isn't fun at all. In fact, it's... Read More

SEO For Ecommerce

Ranking well under the free listings in the major search... Read More

3 Deadly Search Engine Marketing Sins

My inbox this week provided glaring examples of three all... Read More

How to Succeed with the Search Engines

The Cold Hard Facts?..One of the most important factors in... Read More

Search Engine Algorithm Quandaries

Before you make drastic changes to your website after a... Read More

What Is Search Engine Marketing?

It's in our genes, we're driven to seek. We 'hunt'... Read More

All about SEO or SFO?

First let's start with definitions:SEO: Search Engine Optimization, SFO: Search... Read More

Creating Search Engine Friendly Web Sites

With tons of competition and copycats online, you need a... Read More

Top 5 Search Engine Optimization Mistakes

There are a lot of ways to promote your website... Read More

Why Do You Want to Link With A Home Business And Affiliate Website?

No, it's not a general question for all and sundry.... Read More

The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them!

Getting your website up and running is hard enough. After... Read More

Why Articles Are Not The Route To High Search Engine Rankings

If you have any interest in getting high search engine... Read More

Keyword Optimization - How To Achieve It

The most important thing you can do for your business... Read More

Search Engine Optimization - Enhancing Web Site Visibility

I've had several prospects and clients say to me "I... Read More

Website Copy-writing for Higher Sales and Higher Search Engine Ranking

Why, you ask? Mainly, because search engines want to provide... Read More

Search Engine Traffic Domination - How to Turn the Search Engines into Your 24/7 Salesmen

Getting your website returned by the search engines as a... Read More

Is a High Search Engine Ranking Important for YOU?

In the process of designing a website for clients the... Read More