Selecting The Title Of Your Link Exchanges

I want to touch base with selecting the title of the links that are added to other sites. Adding your link on another site is very important for your search engine saturation and rankings.

More importantly, what title do you chose?

Many seo firms our there now believe that web sites are getting penalized from link swapping. Even today, I had an seo company that wanted my company to link to his site #1 but he would link to my site from his site #2. I don't think so.

For those of you who think that getting people to link to site #1 and then you link to them with site #2 is going to get great responses, your wrong.

That's a whole other topic but I felt it should be addressed.

So here you are, you're about to add your link onto another site, but what do you write for the title?

Well you have to ask yourself a couple of questions 1st.

  • Have you checked your site for key words?

  • Did you create proper meta tags?

  • Are your meta tags reflecting your content?

  • Do you realize that inbound links bring traffic?

So let's address these important issues...

1) Have you checked your pages for key word density?

One of my larger clients came to me trying to get back some of his crucial key phrases within google that he just recently lost. I added his site to my "key word" density program and realized that the key phrases he was attacking didn't leave a single trace within his site.

Here is a great key phrase density checker for those of you who don't have a personal script to help:

http://www.abakus-internet-marketing.de/tools/topword.html

When your looking at your page results within the key word analizer, make sure to select one paragraph that best describes that page.

For instance, here are the results for my main page:


web (28) / design (16) / marketing (11) / search (10)


tips (10) / advertising (10) / affordable (10)


web design (8) / business (8) / articles (7) / site (7)


marketing tips (6) / smartads (6) online (6)


newsletter ... etc

These results have been somewhat filtered and made smaller for this example. So taking a look at that, you can start to see what search engines are going to see. There are 2 key phrases that I want to have great search placements with so I chose these two phrases from those words to best fit the title of my main page...

"Affordable Web Design & Internet Marketing Tips"

Notice that I DIDN'T use all the most important words, I only used exactly what I am trying to get when it comes to search terms online.

So now that I have that, I now have a title that I can add on other sites. Depending on whether the link category is about web design or internet marketing, I create the appropriate link.

If I add my site to a web design category, I submit this title...

Affordable Web Design - and link it to my main page.

If I add my site to a web promotion category, I submit this link title...

Either: Internet Marketing / Web Advertising / Marketing Tips / or Internet Marketing Tips

If you take a good look at the results from above, all these title's are perfect for that page.

Here is something you shouldn't do... Don't take ALL the key words from the results above and make them your title like so...

Affordable web design, web design, internet, internet marketing, internet marketing tips.

Read that whole paragraph out loud, sounds stupid doesn't it? I think so 2 and so do search engines.

Don't forget that inbound links bring you A LOT of traffic! It's a fact that inbound links usually give your web site a lot more traffic than search engines do! That's why it's so important not only to select the right title for search engines but to also consider the visitor who will read your title. Make it simple and easy to understand.

Now that you've selected the right title for your main page, get a little more creative and select your most important pages from your site so that you can also analize and select a number of titles for your site. Doing this work before hand will improve your daily marketing arsenal.

I wish you much success with this article!

About The Author

Martin Lemieux
Founder & President
Affordable Web Design & Internet Marketing

http://www.smartads.info & http://www.smartads.ca

OASES - Online Advertising Search Engine Services

http://www.flyinggelatingames.com

In The News:


pen paper and inkwell


cat break through


The Google Sitemap For Idiots

I don't mind admitting that every time some new fangled... Read More

Google Rankings ? Achieving a Top 10 Position in Google ? Part 2

Achieving a top ranking position in Google is every webmasters... Read More

Good Content: The Key To Search Engine Ranking

Good Content: The Key To Search Engine RankingWhat drives visitors... Read More

Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings

Introduction"Link Popularity" ? these words may have caught your attention... Read More

Link Popularity Explained and How To Build Links

Link popularity is the single most influential factor for determining... Read More

Search Engine Optimization (SEO) - Fix Your OnPage!

Search Engine Optimization (SEO) is something you should be aware... Read More

SEO Deadly Sins - Mistakes That Hurt Web Page Ranking

The following are a list of mistakes can ensure that... Read More

Is Reciprocal Link Exchange Dead?

The sun seems to be setting on the world of... Read More

Search Wars! - MSNs Opening Salvo

With all the recent publicity given to Google as the... Read More

Pay-per-click ? the Ultimate Tool to Boost Affiliate Sales

The old ways are not always the best ways.The traditional... Read More

The Golden 5: Steps to Google Success

The Dream: You wake up one morning and notice your... Read More

Googles PR System Explained

The complexities of Google's PR (Page Ranking) System have grown... Read More

PageRank and How It Gets Assigned

We know that each and every website page is assigned... Read More

Complete Web-Site Optimization For Search Engines (Part 2)

Source code optimization.{title}...{/title}This tag is to be a winner. This... Read More

Easy Web Tips

How can you be found on the web?The web is... Read More

Increase Your Search Engine Ranking

There are methods to increase your search engine rankings which... Read More

Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online

Everyone seems to want the benefits from working at home:... Read More

Choosing your Meta-Keywords

Introduction This article assumes you already know what... Read More

Quick Keyword Research that Works!!!

Keywords are terms or words related to particular topic. Keyword... Read More

LSI and Link Popularity

When Paypal's official Web site no longer ranked #1 in... Read More

Dealing With Search Engine Stress In A Home-Based Business

As a member of several search engine optimization forums, I... Read More

Expert Help From Google Answers

Web users turn to search engines for answers to their... Read More

Google, Yahoo! and MSN Line up More Goodies for Internet Users

Internet users have never had it better what with Yahoo!,... Read More

The Real Search Engine Optimization Guide

Nowadays, there is so much talk about SEO (search engine... Read More

What is Search Engine Optimization?

It is no secret that search engines are the number... Read More

Link Building: To Link, or Not to Link, That is the Question

Lately, there have been a lot of heated discussions regarding... Read More

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

Developing A List Of Keywords For Marketing

Keywords aren't just some words that allow search engines, like... Read More

Beginners - Getting Listed In Search Engines

Once you have your web site complete and ready to... Read More

What is Your Sales Message?

So you built a website, you have a product, but... Read More

How To Make Your Website More Successful? (Part II)

In part I of our series of how to make... Read More

How To Become an SEO Expert - 5 Secrets That Will Allow You to Outperform 95% of All Webmasters

Becoming an SEO expert, or a search engine optimization expert,... Read More

10 Ways to Tackle Keyword Research and Selection

You need to be extremely careful with keyword research so... Read More