As a matter of fact, I recommend NOT wasting money on pay inclusion in most cases because it doesn't offer enough of an advantage (and many times the fees give you absolutely no advantage - the only exception are the few sites that guarantee placement within a specific timeline). Focus your online marketing and gain positive and targeted traffic without paying out for "expedited listings" or "submission software."
Submission software can appear to save time and effort, but in all reality, it doesn't...
I suggest to clients that they don't waste their time with submission software. No matter how good it sounds, honestly, the best way to attain and maintain strong search engine rankings is with a solid plan, time, diligence and staying active online. Search engine submission and optimization is a marketing strategy, and as such is not a one-shot process.
A plan that works...
The important thing is to use a good, strong and simple approach that really works and endures through the ever-changing standards in the search industry. There are some helpful free search engine submission tools, but the downside is, you get involved in several and you can duplicate efforts, which not only wastes time, but some engines and directories could mistake it for spam (I've seen this happen!).
My experience and best advice is, find one helpful free submission tool site (my personal favorite is SelfPromotion.com (http:// selfpromotion.com/) and use it as a base. Keep a spreadsheet or submission log, and keep track of when you submit, what your Meta data/tags say (especially your ranking and core keywords), and note your rankings. This may sound like work, but really, once you set it up you will find it is the easiest way to keep from wasting time and it will help you track when your listings need some attention.
Basics that I recommend to reach a good rank and maintain it:
* Research keywords for your site. Take some time, check out competitor's sites, keyword lists, etc.
* Write GOOD title and description META tags for every page on your site. You really need custom META tag info for every page. There are many sites that will give you good advice on how to write great tag content. If you use a good submission site, you will find help there.
* Construct a good keyword tag specific to every page.
* Submit your site to every free search engine and directory you can find that is appropriate for your site...always use the free links because the paid ones won't give you any advantages (with very few exceptions).
* Be patient...it can take three months or more to become listed by the "big guys" when you use indexing only.
* Get a jump on the waiting time and use search engine optimization techniques for your site content, online marketing such as press releases and circulating free articles, place your site on industry directories and local business directories online.
* Put your site address (URL) on EVERYTHING. (Well, everything reasonable and legal)
By using this brief lesson on marketing your site, you can build a strong marketing base with absolutely no cost whatsoever. And in doing so, you are gaining in-depth knowledge of your site's target audience, and it can only help with future marketing. Good luck!
Cherie' Davidson has been working as a Web copywriter, content editor, press release writer, Web Reviewer and marketing consultant for several years. Her business, Suitable Words Publications can be found online at http://www.suitablewords.com . She also has a free content Website, WritersContent.com (http://www.writerscontent.com), where you can get great no-cost content for your writing or Web marketing site and e-zine.
... and why I 'm dying to get finally in... Read More
Perhaps the simplest of all the lessons I have learned... Read More
So you want to get listed on Google? And you... Read More
Listed here you will find the five of the most... Read More
Chances are you have been on the Internet and have... Read More
Quite often I get asked what the magic solution is... Read More
... Read More
With tons of competition and copycats online, you need a... Read More
Getting your website listed in Google quickly simply requires that... Read More
By now you have likely heard that keywords and keyword... Read More
With so many internet and home business opportunities on the... Read More
Search Engine Optimization (SEO) is a very complex process. It... Read More
Google's sweeping changes confirm the search giant has launched a... Read More
Statistics show that 85% of pages visited on the Internet... Read More
As a member of several search engine optimization forums, I... Read More
Getting your website up and running is hard enough. After... Read More
You can easily get confused by all the search engine... Read More
Welcome to part two in this search engine optimization series.... Read More
So, you've just paid £300 - £10,000 for a new... Read More
For beginners, link exchange campaigns can be a minefield of... Read More
If you are a webmaster, then you've probably submitted your... Read More
IntroductionWhy does a FLASH intro need SEO? Flash, the great... Read More
With search engine algorithms changing seemingly daily, the quest to... Read More
The internet marketing industry is now flooded with various page... Read More
If you have questions about whether or not the Over-Optimization... Read More
Increasing your web traffic and rank in search engines is... Read More
There's an assumption that the higher a ranking or positioning... Read More
Google applied for a patent on their ranking algorithm as... Read More
There is really only one search engine to worry about... Read More
Time is a factorTo obtain positive results is not very... Read More
One thing is for sure, you don't want to spend... Read More
You may be hiding if the search engines can't 'see'... Read More
Search engines love content. Graphics may make your site look... Read More
Most people feel that optimizing is to target the search... Read More
In a fluke, I was able to notice something about... Read More
I hear this all the time. "I can get you... Read More
Search engines use algorithms calculate the order in which the... Read More
Google's PageRank has been around for years, and in the... Read More
For me personally, Wordtracker.com is not just a... Read More
When used properly in combination with other basic search engine... Read More
Google Labs is currently testing Google Print, which returns results... Read More
Search engines are constantly tweaking their ranking algorithms and when... Read More
If it was easy, everybody would be doing it. Getting... Read More
In order to design a website that performs well with... Read More
First let's start with definitions:SEO: Search Engine Optimization, SFO: Search... Read More
Branding versus search engine optimization is a marketing dilemma that... Read More
Woaah! Wait a minute. Before I exclusively reveal these insider... Read More
There is really only one search engine to worry about... Read More
"Dear David: I just created a website on baby toy... Read More
Like many folks, I have been using KEI for some... Read More
It's no secret that Search Engine marketing can drive significant... Read More
The question for this article is whether or not you... Read More
Sometimes, the search engines act really strange. And this story... Read More
Those webmasters that stick to the old ways and focus... Read More
Google now checks the year your domain name was first... Read More
Today, SEO is swiftly approaching saturation point. More and more... Read More
With Billions of pages on the internet how do you... Read More
This article will cause many companies to stir, but it's... Read More
Internet is a terrific resource containing billions of web pages... Read More
"HLE" is a bit of a joke term, (or possible... Read More
After the latest PR update at Google and MSN's beta... Read More
What we are hunting for?Unique Domains,One Way Links,Text Link copy... Read More
Back in November, when the Google Dance began, Barry Lloyd... Read More
As keyword marketing becomes more and more expensive and competitive,... Read More
My inbox this week provided glaring examples of three all... Read More
Search engine traffic should be a priority for any online... Read More
Search Engine Optimization (SEO) |