7 Free Search Engine Resources You Should be Using Now

Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".

An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these strategies, and it made him over $1 million dollars.

The fact is, search engines can get you an enormous amount of traffic, and it's traffic to your sites that's free. However, in order to ethically and effectively market in the search engines, you need to use strategies that actually work.

Below are three different ways to effectively, and ethically, raise your rankings in the search engines. I've included seven different resources that you can use that will help you implement these strategies, and do it quickly and easily so that you can begin to see an increase in your traffic almost immediately.

1. Optimize your site.

To make sure that you are properly targeting your market, you need to make sure that you are marketing using the right keywords. This means optimizing your site to make sure that the keywords you have on your site are the keywords that your site is actually optimized for.

There are two tools that you can use to help you with search engine optimization:

a. Search Engine Optimization Fast Start Ebook -

http://www.seoresearchlabs.com/seo-book.php - will teach you simple and effective techniques for optimmizing your site. This ebook is now in its 4th edition, is completely up to date, and is one of the best ebooks I've seen on search engine optimization.

b. Web CEO - http://www.smallbusinesshowto.com/search-engine-optimization-software.html - This is a complete search engine optimization suite that offers 10 different tools to help you optimize your site for the search engines. It offers the most comprehensive, and step by step, set of instructions I've ever seen with any software package. According to the instructions, you can get started in one hour. The free version of this software will work for most, and it also includes a $97 search engine optimization course as part of the package.

2. Develop a linking strategy.

One factor that influences how well you are ranked in the search engines is linking. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.

For each link that you have pointing back to you, that's another opportunity for your potential customer to find you. With credibility being such a big problem on the internet, to have someone recommend you increases your chance of making the sale.

To help you develop an effective strategy, I recommend that you read "Linking Matters" - http://www.linkingmatters.com/. This ebook shows you how to develop an effective linking strategy for your site, and do it very quickly.

3. Develop a content strategy.

The truth is, "Content is King". Most people online are looking for information. The more information that you provide for your customers, and the more valuable it is, the more likely you will make the sale.

Below are three different ways to develop content for your site.

The first and most effective strategy are articles.

Articles actually work for you in several ways.

a. Brands you as an expert so that customers come to you.

b. Provides valuable content to your potential customers.

c. Builds a relationship between you and your potential customers.

d. Creates a viral marketing strategy for your site.

e. Builds a linking strategy for you every time a webmaster publishes one of your articles.

No other strategy that I have employed has brought me more business than this one.

To find sites that accept articles, go here: http://www.jogena.com. This is one of the sites that I use because it's one of the oldest, and most reputable sites online for finding information on ezines. Unfortunately, there's no search, but everything is done by category, and the information is comprehensive, so you will locate rather quickly what you are looking for.

However, if the thought of writing your own content gives you nightmares, there's a way around this.

You can use public domain information. Public domain information is information that is free to use because it's in the public arena, or the copyright has expired.

To help you easily locate this information, I recommend that you download the public domain toolbar. You can get it at the Public Domain Forum - http://www.publicdomainforum.com/forum. You have to register for an account to get the toolbar, but both the forum account and the toolbar are free. The toolbar is a very comprehensive resource of public domain sources.

The third content strategy you need to consider is blogging.

What a blog does is allows you to create search engine friendly content on your topic of interest. Combine this with an RSS feed, which the search engines love, and you have a winning strategy.

Not only will it help you build content for the search engines, but it can also help you raise your traffic and sales.

Here is a comprehensive ecourse that you can take that will drastically reduce your learning curve, as well as provide you with the resources you need to implement this strategy.

http://ebizwhiz-publishing.com/blogging-course.htm

Finally, to keep abreast of what's happening with search engines, you need to subscribe to Search Engine Watch - http://www.searchenginewatch.com. This site offers tons of resources, news, and a newsletter on search engine optimization.

Apply one, or all, of these search engine resources to your search engine strategy, and you can expect a major increase in your traffic and sales to your site.

Jinger Jarrett is a writer and internet marketer living in Alpharetta, GA. You can get all of her best free internet marketing resources, including freeware to help you market on the forums when you visit her site at http://www.askjinger.com

---

Yahoo Dopey, MSN Goofy, Google is Mickey Mouse Lost in a Sandbox

Seventy-two days ago Googlebot first showed up and crawled over... Read More

Search Engine Wars - Quality Searches Vs Quantity!

It is no secret that Google and Yahoo are on... Read More

Paris Hiltons Reputation is SHOT! Hows Yours?

With apologies for the cheap trick of mentioning Paris Hilton... Read More

Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?

You may be hiding if the search engines can't 'see'... Read More

Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll

Google is currently one of the dominant entities on the... Read More

Attack Smaller Searches To Get The Big Ones!

Searching online can not only be fun, but you sometimes... Read More

Is This A ?DMOZ Killer? In The Making?

Is building a Human-Edited Fully "Democratic" Search Directory Possible?The independent... Read More

A Simple White Hat Technique To Get Indexed By Google

Everybody knows that getting indexed in Google is getting more... Read More

Its Not Just All About Google Anymore

Those webmasters that stick to the old ways and focus... Read More

Branding Versus SEO

Branding versus search engine optimization is a marketing dilemma that... Read More

Google Wireless - Search Away From Home

For so many web surfers, it's almost automatic to type... Read More

The 3 Essential Components of a Search Engine Optimization Campaign

Everyday, the Search Engines average 300 MILLION searches. In a... Read More

Getting One Way SEO Links - The Easy and FREE Way

What we are hunting for?Unique Domains,One Way Links,Text Link copy... Read More

Do the Robot!

Everyone should realize that the search engines (sponsored ads aside)are... Read More

Search Engine Position Report

Since search engines are the first stop for people on... Read More

Five Short Quick Tips on Web Page Titles

By Catherine FranzSearch engine spiders read and record page titles... Read More

7 Essential SEO techniques

1) Title Tag ? When we're talking about SEO Technique,... Read More

All About Links -- Interview With Link Building Expert , Bob Gladstein

Julia: Welcome Bob. Thank you for taking the time to... Read More

How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too

Increase Your Google Page Rank!Page Rank. We all know what... Read More

Designing a Better System for Search Engines

Designing a Better System for Search Engines and Information Distribution,... Read More

How To Write Effective And Unique Articles That Are Optimized for the Search Engines

It is a well known fact that writing, distributing and... Read More

The Business Case for SEO

It's interesting how potential clients have preconceived notions about which... Read More

The Search Engine Showdown

If you're anything like me, you have a favourite search... Read More

Google?s Siren Call ? Is It Crashing Your Search Engine Marketing?

It's difficult to dispute the rational behind the rant since... Read More

SEO Expert Guide - Free Site Promotion (PR) (part 6/10)

In parts 1 - 5 you learnt how to develop... Read More

Have You Been Dropped By Yahoo?

Yahoo has fairly recently updated its guidelines. You can read... Read More

What is The Google Sandbox Effect?

In the age of fair competition you may find it... Read More

How To Use Google As A Niche Website Builder

The popularity of weblogs or blogs has gotten a lot... Read More

An SEO Checklist

Search engine optimization is on every webmaster's mind these days.... Read More

What is Search Engine Optimization?

It is no secret that search engines are the number... Read More

Dont Focus Too Much on Your Internet Business Website Ranking

No doubt, having a high search engine ranking is very... Read More

SEO India: Tips & Techniques

SEO is all about "Individualism"According to me SEO is not... Read More

Creating Search Engine Friendly Web Sites

With tons of competition and copycats online, you need a... Read More