'Are Google's Days in the Dominant Position in Search Technology Numbered?'
In an aggressive attempt to get SEO under control, perhaps for its new IPO, Google is evolving into a less relevant search engine losing market share to Yahoo! Furthermore, on the horizon is Microsoft's launch into the search business, which will integrate search some how into the Find feature of your operating system (it is the system used to find files in Windows). It other words, with the new Windows you will be able to search files on your computer and also the Internet. This new functionality of being able to search computer files and web files, from the operating system of Windows, has to eat into the market share of Google's future Search Business.
'The Google Brand will Survive Albeit in other Advertising Businesses.'
This would explain Google's ambitious plan to expand beyond search, to become a major ubiquitous brand like Yahoo! Google has expanded into email advertising with Gmail?, and positioning itself to be a major partner with countless numbers of web site publishers with the revenue producing Adsense? program. Google's Adsense? is probably the most effective associate or affiliate program for web site owners available. It provides significant revenue out of one of the webs 3 main killer apps - clicking on links. With a major IPO to raise cash and these visionary positioning strategies, I am sure Google will leverage its brand into other things. In short, the Google brand will survive albeit in other advertising businesses.
However, the fact remains I don't think it will retain its dominant position in search. Are Google's days in the dominant position in search technology numbered?
'How Will the Savvy SEO Survive in the New Search Engine Marketing Landscape?'
Gone are the days that SEO's not long ago, could optimize clients sites for Google and influence 2/3rds of the search queries online, for targeted keyword phrases.
My results have been affected also however, I suspected that this was in the works, and buffered my ebusiness from the latest series of Google updates my taking a more harmonized and balanced approach to web marketing called the Tao of Search Engine Promotion. So sit back and relax, and forget the stress of the Google's barrage of Updates. Refocus your energies. visualize a high traffic site without the dependence on Google, the new MSN Search Engine, or anything else on the horizon... probably created by Yahoo! Lets use this time to reflect on the basics of synergistic web marketing harmony.
'Introducing the Concept of Tao to Search Engine Marketing'
Why I use the Eastern Philosophy of Tao to Search Engine Promotion is because in Search Engine Marketing I feel we have to be open to harmonizing with the major opposing forces in search engine visibility going forward: 1 Pay-Per-Click (PPC) Advertising; and 2 Search Engine Optimization SEO.
My Personal Philosophy is that you will need to Have Harmony between Hard and Soft techniques, like Ying and Yang or Male and Female Principles to restore balance in search engine marketing in this uncertain post era of Google dominance.
Search Engine Advertising - represents the Yang or Male Principle, in that it is very proactive, aggressive, and in your face advertising. Your PPC advertising copy has to fire the imagination of the web visitors to get a good response. Pay-per-click (PPC) Advertising is paying for the click-troughs to your site by the search engines. PPC is putting your message out to the www in no uncertain terms, to make your statement about your business.
In PPC advertising you control the ranking, message, and cost of your campaign by bidding against others for your specific search engine key terms. The major players in pay-per-click advertising are Google, Overture, and Find What. While on the other hand...
Search Engine Optimization - represents the Ying or Female Principle in that it is more fluid and receptive to the algorithms of the search engines, which of course you - do not control. SEO promotion is using known conventions, and in some cases deconstructing the algorithms of the developers of the search engines - and working with them. In other words it is like Judo where you use the momentum and power of the search engines to build your business. You will have to be constantly vigilant, in order to try to stay abreast of the latest developments in SEO promotion.
You have to employ both strategies at times - and both have their place, in the media mix of your search engine marketing strategies. We will explore how both can help you drive traffic to your business. First let's explore some ebiz basics.
Why People Use the Internet?
A - Read Email and communicate
B - Find Information (not entertainment)
C - Find information to buy something
The Net is Text-centric right now - with the 4 killer apps being E-mail, Instant Messaging, clicking links and searching for information. Without these four basic functions the web would not work. This is important to remember because, some people think that Flashy animation, or graphics are the keys to a successful e business. This is just not the case. You have to have good textual information on your site, that is optimized to be search engine friendly, if you want to achieve high search engine rankings. It Part 3 I will explore other basic SEO principles to share how I have been able to sustain high rankings in a Post Google era.
About The Author
Kamau Austin, helps small and minority business make more money, by creating, search friendly web sites. He is the owner of http://www.Ebizbydesign.com, http://www.Einfonews.com, http://www.carolsartshows.com and the creator of the Free Search Engine Promotion Tele-course. See the free telecourses at: http://www.SearchEngineplan.com.
This article is actually the summary to a book soon... Read More
In part I of our series of how to make... Read More
How many years did you register your domain name for?... Read More
Web marketers, do you hear what I hear?"Click-click BOOM"That's the... Read More
Indulge me for a moment.Forget that Google is a search... Read More
Increasing your search engine rankings should certainly be one of... Read More
Getting your website listed in Google quickly simply requires that... Read More
The most difficult challenge most web designers face is getting... Read More
Optimizing web pages for high rankings in the search engines... Read More
Think about the first thing you ever heard about "marketing... Read More
Let me guess, you've read article after article on how... Read More
Search engine optimization experts are having fun with Google. Experts,... Read More
More and more search engines rank your web pages based... Read More
Last week a client called me excitedly exclaiming that their... Read More
Internal Linking ? An introductionThe web as they call it... Read More
Most webmasters have no idea on how to make a... Read More
Okay, you have a domain name, layout and content. Now... Read More
As the economy begins to recover in certain parts of... Read More
If you have questions about whether or not the Over-Optimization... Read More
After the latest PR update at Google and MSN's beta... Read More
When Paypal's official Web site no longer ranked #1 in... Read More
Automated search engine robots, sometimes called "spiders" or "crawlers", are... Read More
In this third article, we continue to dig into the... Read More
Increasing your web traffic and rank in search engines is... Read More
The Internet may have started as the fervent brainchild of... Read More
It's no secret that Search Engine marketing can drive significant... Read More
Anyone who's been on the net any time at all... Read More
I knew things were bad at DMOZ. But I guess... Read More
Search engine optimization is one of most popular online marketing... Read More
Yesterday you should have read the forth course out of... Read More
It's a marketing dream come true: A potential customer, looking... Read More
Think you know everything about searching with Google? Think again.... Read More
More and more webmasters are building websites with publicly available... Read More
In today scenario when we talk about Search Engine Optimization,... Read More
Internet surfers use search engines more than any other tool... Read More
So, you've just paid £300 - £10,000 for a new... Read More
No doubt, having a high search engine ranking is very... Read More
Search Engine Optimization (SEO) doctrine states that you should always... Read More
Unfortunately, we don't live in a perfect world. You may... Read More
To see each and every page during 10 seconds would... Read More
In the last 2-3 years many new companies have mushroomed,... Read More
If you're going to sell any type of product or... Read More
If you want to increase traffic to your website and... Read More
Given that Google now provides over 75% of all Internet... Read More
Google's premier of desktop search proves that the desktop is... Read More
It's difficult to dispute the rational behind the rant since... Read More
Would you like a checklist of the important steps to... Read More
The advent of Internet has affected lives of almost the... Read More
We got down to the basics with web site page... Read More
Okay I admit it. I was kidding. I can't guarantee... Read More
OK. So you've created a nice website with lots of... Read More
Search engine optimization is a very critical task in the... Read More
I want to give you a few more things to... Read More
Webmasters always anxiously wait for a search engine update. Those... Read More
Hilltop is one of the major concepts underpinning Google's search... Read More
If it was easy, everybody would be doing it. Getting... Read More
Want to drive more targeted traffic to your web site?Want... Read More
Let me start off by saying I'm not a marketing... Read More
Most web surfers start their sessions at a search engine... Read More
This is the first lesson out of 6 that teaches... Read More
6: The hidden benefits to having the right links. Every... Read More
Search engine traffic should be a priority for any online... Read More
Want to avoid being blacklisted by the search engines and... Read More
OK, you published your site, now you just sit by... Read More
A few months ago I was looking through the search... Read More
Good overall optimization, the right keyword phrases and quality content... Read More
Search Engine Optimization (SEO) |