eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices

We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects.

In the spirit of educating marketers about best practices, we present this list of ten things you can do to sabotage your search engine marketing project in a "New York" second.

1. Invisible (Ghost) Text

You have kept a good secret! Your visitors might not have noticed, but all search engine crawlers have been trained to be on the lookout for this obvious technique, last fashionable circa 1997. The search engines may very well purge all your pages from their index due to deceptive practices.

And, if you are feeling really frisky, you can make this technique even more effective if the invisible text has absolutely nothing to do with the content of the page it sits within.

2. Frames Usage

Search engines are not "frame-friendly". Once they encounter a pesky frame, they either stop flat in their tracks because the frame doesn't give them anywhere else to go, or they locate the pages beyond the frames and point people to that locale - which won't have the frames included with it.

There's truly no need to use frames and make attempt to justify it by believing it will improve the prospect's experience.

If your prospects can't uncover your site or they find slices and slivers of you, how much then have you actually assisted them?

3. Why Be Fresh And Original?

Why try to be unique, it's just too hard anyway? It sounds foolish, but it occurs quite often. If you find something of real interest on another site, just burning a copy and slapping your links on the top does not make you a unique force on the Net. And how many actual shopping sites selling the exact same discounted products are enough for the average Web? In my book, the more sites you mirror, the least effective you will become.

4. Chubby Web Pages (Obesity Kills)

Sites with lots of graphics, animation, Flash and music do pose many disruptive elements with the search engines. Not only can it confuse your prospects, who are looking for obvious information and links, the search engines may not feel you are very relevant because they cannot be sure what to make of your Web site.

If you have a site made up of nothing but heavy graphics and multimedia, not only will you give the search engines zero to index, you may also aggravate any prospect running with a slower connection speed. In nothing else, at the least, use ALT-tags to explain images for text browsers, the hearing impaired and search engines.

5. Redirects, Redirects, And More Redirects

You may be using "redirects" within your Web pages to track clicks for advertising and also to pull together information about your site visitors. Your Web pages may be indexed, but you may not rank well at all. The search engines may not be able to see the correlation that exist between your Web pages because the redirect code often blocks their path, unlike direct text linkage.

6. Lengthy URL's

Dynamic (ever-changing) e-commerce and shopping Web sites that use parameters and their session ID's often manifest these difficult URL's nicely.

If your Web site has lengthy URL's sprinkled with question marks, percentage signs, Session ID's, and at least three parameters, you're degrading your hopes for search engine superiority.

Lengthy URL's do not look very attractive to individuals searching and the site URL's contain calls to various databases.

Leading the way for the search crawler directly into your database may quite possibly be a sure-fire way to send them spidering elsewhere.

7. Forgotten about your No Index Tag and Robots.txt?

Have you created a plan to keep all those nasty search bots out? Do you have a robots.txt file living on the root of your site? Does this file contain the following:

User-agent: *disallow /

Or does your Web property have a Meta-tag:

Be extra nice to your Webmaster. He or she may depart from your company in the future and leave this little monster behind for you to find at the end of a needlessly expensive investigation into why the search engines will not make nice with your Web site.

If you are using the special robots protocol, you will not want to forget to remove them altogether if you are going live from a beta testing process.

8. Doorway Pages

Doorway pages (also know as jump pages and bridge pages) and anything that is created specifically for a search engine and does not contain more than valuable content or products for your prospect, is not an effective search marketing tool.

If you're not providing true content, the search engines will discover this and may penalize your entire online site. If you've jammed yourself into this hole, you'll probably need to return back to start with a new domain name.

9. Identical Meta-Tags And Titles

You worried over every single unique page of the Web property while developing it, but you didn't spend a lot of concern that each page should be tagged (or classified) that way.

Imagine walking into your public library where every single book had the exact same title. What better way to tell a search bot to "take a hike" than showing them that all of your content is exactly the same. You will most likely see fewer of your Web pages indexed and much less traffic than you might otherwise.

Here's a quick checklist to consider for your Meta-Tags and Titles:

* Do they deliver a "call to action"?

* Do they use relevant keywords and phrases?

* Is your "Title" less than 80 characters?

* Do they accurately describe what the page is about?

* Are these consistent with the page?

Free Meta-Tag Builder:
http://www.americawebworks.com/metatagplus/

(Be sure to bookmark that link!)

10. Linking Networks

Did you find a service that's offering to link thousands of other Web sites to you today? Taking part in these programs may effectively indicate to the search engines that you really do not want their valuable traffic. The quality of these link pages as well as their overall content "value" to a human visitor is very low.

Most search engines do come together in agreement and can severely penalize accordingly. Sites that get marked as link spammers, may be briskly informed that they should find a new domain name and begin all over again.

I advise you to take these lessons in "eMarketing Sabotage" for what they are, guidelines to help you operate your good e-business practice free and clear of the many pitfalls and mistakes of other marketers and improve on your own level of success in conjunction with search engines strategies.

Soon, with a sound plan, a bit of smart work and a solid attention-to-detail approach, your Web pages may rank highest among today's top search engine results.

Happy Marketing!

About Tony Marino, Ph.D., Marketing

Dr. Tony Marino is not only the CEO of America Web Works, he is also the Founder of the http://www.AudioVideoStreams.com, the International ePublisher's Association, Christian Times eBusiness Newsletter and the author of the ePublishing Master's Course at: http://www.ePublisherUniversity.com.

He has also worked with the likes of Ted Nicholas, Gary Halbert, Armand Morin, Yanik Silver, Dale Calvert and Jay Abraham, Mark Victor Hansen just to name a few. His offices are location in Portland and Los Angeles and he'd love to hear from you anytime!

http://www.AmericaWebWorks.com 866-824-9684

---

Search Engine Optimization Techniques

Search engine optimization is the process of increasing the amount... Read More

Google Patent Application ? Linking

The recent patent application filed by Google details numerous items... Read More

Search Engine Marketing Simplified

All the great efforts made for making your own site,... Read More

A Simple 4 Step Approach To Have Google Crawl Your Site Today Guaranteed!

Extra, Extra Google Now Gives you feedback. By Creating a... Read More

Search Bots, Crawlers, and Spiders

If you are a webmaster and you review your logs,... Read More

Search Engine Optimization that Works in the Long-Term

Search engines are constantly tweaking their ranking algorithms and when... Read More

Guide to Getting Linked

Getting links from other websites pointing to your site can... Read More

Whats with the Competition? Ever Heard of Cooperation?

I attended the SES Expo in San Jose, CA the... Read More

SEO Facts

The internet is the largest market place on earth. It... Read More

Link Reputation - How to Improve Search Engine Rankings

One of the most overlooked strategies to improve search engine... Read More

SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)

In the Guide, you have, so far, learnt how to... Read More

Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap

Search Engine Optimization (SEO) has become one of the biggest... Read More

See How The New Kicked Up Google Sitemap Can Get You Indexed Faster and Ranked Higher!

Does Creating a Google Site Map and Telling Google About... Read More

A Naive Mistake Cost Me My Google Rankings

Little do you know but you too could be making... Read More

The Smart Way To Get Listed On Google!

So you want to get listed on Google? And you... Read More

These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed

Google use a very complex function to determine which search... Read More

London Bombings and Number Patterns

Firstly, let me say that I am sure all our... Read More

PageRank for Websites: Is There More to the Web?

Google's PageRank has been around for years, and in the... Read More

Link Popularity: Improve Your Search Engine Rankings

What is link popularity?Link Popularity is simply the total number... Read More

Which SEO Company/Firm to Choose for SEO Services?

In the last 2-3 years many new companies have mushroomed,... Read More

Link Building in Light of Vision-based Page Segmentation

The days of basing a successful link building strategy on... Read More

SEO Help: Dont Try to Fool the Search Engines

Writing articles is all the rage these days on the... Read More

Paris Hiltons Reputation is SHOT! Hows Yours?

With apologies for the cheap trick of mentioning Paris Hilton... Read More

How To Make Your Website More Successful? (Part II)

In part I of our series of how to make... Read More

The Simple Formula To Search Engines

Search engines are one of the best tools to bring... Read More

10 Easy Steps to Boost Your Search Engine Rankings!

In order that someone finds your website and buys your... Read More

The Easiest Way to Your Google Sitemap

Google Sitemaps is a new tool for website owners and... Read More

What Makes The Perfect SEO Firm?

SEO companies come in all shapes and sizes. You've got... Read More

Understanding Google - What You Need To Know To Conquer This Search Engine Giant

Use a keyword density of about 1 to 2%. Use... Read More

Soliciting Search Engines

As your guide operator through the web, search engines are... Read More

Google ? A Bit of History

The first question most people have is, "What the heck... Read More

Keep Your Web Site Content Relevant

Visitors and search engines love content-rich web sites, but just... Read More

What is PageRank?

Chances are you have been on the Internet and have... Read More