Complete Web-Site Optimization For Search Engines (Part 2)

Source code optimization.

{title}...{/title}

This tag is to be a winner. This is a primary spot to include our keywords for SE spiders, bots or crawlers ("spider" hereafter). {title} tags are the best "dainty dish" for SE spiders. They eat them as cakes, so make title tags to be tasty for them, about 65 characters long.

{meta name=description content="..."}

Important Meta tag. Very often the description you put will be shown at the SE searching results. To my personal opinion they have more important marketing role of attracting visitors than actual optimization. The SEs' trust in "description" tag as well as our next "keywords" tag has been greatly discriminated due to fraud and unfair competition. Make it no more than 250 characters long, including, of course, your targeted keywords as well.

{meta name=keywords content="..."}

Another advisable to use Meta tag should be included with all your targeted and untargeted, but related to the topic, key phases separated by commas. Note that highly popular and stand alone keywords like "web-site", "internet", "business" etc. will give you nothing more than increase the size of your web-page. I won't be mistaken, if I say that about several millions of web-pages have them. Don't overuse your keywords as well, spiders don't like to be forced to eat what they don't want to.

{meta name=author content="..."}{meta name=copyright content="..."}{meta name=language content="..."} etc.

Subsidiary Meta tags that are used more likely to satisfy webmasters' ego, rather than bring any real help in rankings.

{h1}...{/h1} {h2}...{/h2} {h3}...{/h3}

In contrary to the previous tags the importance of, let's call them, "body" tags have substantially risen for simple reason, they are readable by visitors and it is hardly to cheat SE with them than Meta description or keywords tags where any webmaster may put anything s/he wants. Given that these tags determine the headers of your web-page from the SE spiders' viewpoint, try to include your targeted keywords in them.

{img src=: alt="..."}

"Alt" is just a comment for every image you insert into the page. Use this knowledge at your advantage. Include your key phrases where possible and safe. By "safe" I mean common sense, don't input comment like "ebook package" into the image of the button that leads to your partner, say, "Pizza ordering" web-site. On the contrary, if your web-site has graphical menu and buttons, it is very wise to include "alt" comments according to directions they lead to, i.e. "Home", "Services", "About Us", "Contacts" etc. If for any reason visitors have their browser with images turned off, they won't see any menu if you haven't inserted "alt" comments.

Content

Your informational coverage should be keyword/phrase rich, the same way as headers. In general the more relevant key phrases your textual information will contain, the better your chances of being "remarked" by SE spider are.

HTML text format tags like bolding {b}, italic type {i} and underlining {u} may also have some weight in SEs placement.

Key word density and frequency are another indexes vastly used by SE to rank web-pages. Don't overuse them though.

Link popularity (page rank)

Another extremely important parameter for your listing position nowadays. In general the more links on third party web-sites point to your site the better. Although try to avoid "link farms" or other "clubs' the only aim of which is to artificially increase your link popularity. These tactics may simply result in penalization or banning of your web-site.

Link popularity without any doubt helps to increase the relevance of searched terms more often than it doesn't, but makes SEO even more far-reaching target, because establishing quality "incoming" links pointing to your site is beyond your direct power.

To be short, your task is to find web-sites that have highest SE listing positions and/or page rank (determined via Google Toolbar) and negotiate a link to your site in return for some service, product or solicit simple exchange of links. As you see these "manual" work is the most time-consuming, but it repays if you are focused to get as much relevant links as possible.

You may apply viral strategies by offering some free/paid service that implies putting a link back to your site.

Google has developed its own link popularity evaluation tool called Page Rank. It is calculated basing on consistently changing number rules: current rank of the site the link to your page is pointing from, its relevance to your web-site topic, presence of targeted words etc.

Fake tactics

They are what I call them and used by webmasters similar to ways some "marketers" use spam to promote their businesses.

Unfortunately, usual internet users don't have ability to "ban" spammers the same way SEs penalize those "smart" webmasters. I don't recommend you to use any of these tactics, even on someone's "advice".

They include excessive use of related and totally unrelated keywords, comment tags, hidden layers, text on the background of the same color, artificial link farms, numerous entry pages etc. This game simply won't be worth candles if your web-site is banned for good.

robots.txt file

Very important file every web-site should have. It allows you to literally rule or direct SE spider to the "proper" places, explaining what and where should be scanned, not just blind waiting of your lucky day. With its help you can also protect your confidential web-pages and or directories from scanning and showing at the SE searching results, very important feature many web-masters solve with "tons" of Java or even Perl coding instead of one line string in the robots.txt file that will forbid to scan "download", so-called "thank you" pages or anything you want!

General rules of creating robots.txt file you can find here http://www.robotstxt.org/wc/robots.html

Design & Layout issues

Next point is to have a textual info. The simple declaration of content rich web-site is not enough, SEs need text to scan.

Clear to follow links. If you have Flash or Java applet navigation menu, make sure to duplicate somewhere and include HTML links as well. Most SE spiders cannot distinguish dynamically created web-pages with the help of ASP, Perl, PHP or other languages. It is also clear that all web-pages, access to which was forbidden (no matter how) by administrator, would also be left unnoticed. The same relates to HTML frame sites. What frames actually do is complicate the way web-site is being scanned, no more, no less. When I see web-site made of frames, it is like webmaster telling me: "I want lower SE position."

Because of the excessive work spiders have to do in order to scan as many pages as possible, their scanning "accuracy", if we can say so, have dropped, so they will hardly scan each and every of your pages from the very top to the bottom, it is more likely to be selective scanning, so, to ease this process you should try to arrange the most valuable info, including header tags and text at the very top of web-pages. Having "site map" page with all link connections of your site not only does it help your potential visitors, but SEs as well.

All link names, inside your informational content, are to contain your related keywords or phrases, not just "click here" or "download here".

Avoid a lot of javascripts, cascade style sheet tags or a lot of image tags at the top of the page that could occupy more than a page of HTML source code with almost no textual info. If you have java or .css coding save them as separate files and upload on request, leaving one string of code in your HTML document only. This tactic is also very smart considering general web-page optimization and space saving purposes.

Allow the Internet market to know your business better.

About The Author

Pavel Lenshin is a devoted Internet entrepreneur, founder of ASBONE.com, where you can find everything to make your business prosper.

info@asbone.com

---

Link Building: To Link, or Not to Link, That is the Question

Lately, there have been a lot of heated discussions regarding... Read More

Put the Full Power of Google to Work with 11 Google Power Search Tips

Google has many ways to help you find want you... Read More

Branding Versus SEO

Branding versus search engine optimization is a marketing dilemma that... Read More

The Google Strategy

Webmasters across the Internet were totally floored by what happened... Read More

Selecting The Title Of Your Link Exchanges

I want to touch base with selecting the title of... Read More

Search Engine Marketing Simplified

All the great efforts made for making your own site,... Read More

Are You Making These Deadly SEO Mistakes?

Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo... Read More

Five FAQ About Google PageRank

Five FAQ about Google PageRank1. What is PageRank and why... Read More

SEO Tips - Google Has Changed - Learn Why And What To Do

Google now checks the year your domain name was first... Read More

SEO for CEOs ? Search Engine Optimization Unmasked for CEOs

If you're like most other CEOs, the term "search engine... Read More

Googlebot Wont Go Home

I have 'Googlebot' crawl my site every day like a... Read More

A Naive Mistake Cost Me My Google Rankings

Little do you know but you too could be making... Read More

What Is Search Engine Marketing?

It's in our genes, we're driven to seek. We 'hunt'... Read More

The Google Phenomenon: Greatest Hits Collection

As my readers know, I've been one of Google's harshest... Read More

How to Verify and Monitor Your Search Engine Listing on Google?

Being listed in search engines and ranked high on searches... Read More

The 3 Essential Components of a Search Engine Optimization Campaign

Everyday, the Search Engines average 300 MILLION searches. In a... Read More

Getting Specific With Local Search Engine Optimization

Localized search engine optimization is often overlooked as an excellent... Read More

How to Improve Your Search Engine Rankings

When people think of search engine optimization, they immediately think... Read More

Search Engine Monopoly

Ever wondered how one search engine is dominating the entire... Read More

Five Tips for Search Engine Optimization

Search engine optimization sounds so daunting for most young companies.... Read More

How to Build Massive Keyword Lists

As keyword marketing becomes more and more expensive and competitive,... Read More

SEO #2: On-page Optimization

Yesterday you should have read the first course out of... Read More

Understanding Googles Algorithm

What is the Google Algorithm?An algorithm is a mathematical equation... Read More

Two Myths About the Search Engine Listing

Getting top search engine listing is perhaps one of the... Read More

SEO and Directories

If you are a webmaster, then you've probably submitted your... Read More

Analyzing Googles Backlinks Is Close To Worthless

... Read More

Reality Check: A Straightforward Guide to Keywords and Search Engine Optimization (SEO)

Web site owners need to have realistic expectations when it... Read More

The Golden 5: Steps to Google Success

The Dream: You wake up one morning and notice your... Read More

Creating A Search Engine Copywriting Plan

Search engine copywriting has become an extremely important part of... Read More

Which Search Engine Optimization Services to choose, Google OR Yahoo?

Search Engine Optimization is emerging as the most powerful form... Read More

How to Make More Money with Your Mambo 4.5.1 Site

For those of you who are not familiar... Read More

Are Search Engines Worth It Any More?

The "Number One" Question - the question that I (and... Read More

Maximising Google?s PageRank of Your Website to Maximise Traffic

Google uses PageRank to rank your pages. To maximize your... Read More