Link Exchange Tips, No Tricks

• Use text links, avoid image links.
• Anyhow, if you have used image links, then always make sure to put your keywords in the alt tags.
• Put your prime keywords in text links and always insure to put a short descriptions of your website/page in minimum of 20-30 words or more if allowed.
• In text links if you are not allowed to add descriptions then always try to put a short descriptions in title tag. E.g.: < a href =" link-exchange.html " title =" Link Exchange Tips, No Tricks ">Link Exchange< /a >
• Avoid repetition of keywords, repetition will lead to low rankings.
• Always try to exchange links from related websites (e.g. if you have a football league website, then a link from other sports websites will be known as related website links)
• Never, exchange links with unrelated websites/pages.
• Always ensure that the website that you are exchanging links with, is well optimized and has a good content.
• Never try to exchange links in quick sessions. Since search engines ignores or does not index those sites who gets bundles of links in quick time.
• Give your link exchange works few hours every day, to ensure that you get limited but quality links.
• Mainly for new websites, avoid exchanging bundles of links in quick sessions.
• Avoid creating a link/links.html file, since search-engines do not index link/links.html files, often.
• Always make a 'resources' (any appropriate name) folder and create an index.html file for that named folder and create appropriate html files for appropriate links going into them. (a sort of web-directory)
• Never, never exchange links with pages bearing more than 50 back-links. Generally 25 is appropriate and should not be more than two clicks away from the index/main page.
• Always ensure yourself that the page/website you are exchanging link is being indexed by the search engines or not.
• Also ensure on your own that the page/website you are exchanging link with, is not being blocked by any scripts, or disallowed by robots.txt, or disallowed by using noindex, nofollow on html page.
• Avoid linking to those tricky and false websites, and if possible inform already linked websites about the matter and ask them for link-exchange, if related to your websites.
• Links from the main/index page of the related website is the most quality link that a website can get. But, never try to place more than 20 back-links in index/main page.
• Exchanging links with your competitor's back linking website/pages are also the quality links that a website can get.
• Never post your website links to FFA, Guestbook, or other unrelated areas. Since search-engines completely ignores such links and may penalize your website.
• Site bearing good Google page rank are appropriate for link-exchange. Generally 4+ Google page rank is great for link-exchange.
• Exchanging links with old website is excellent.
• Link exchanging with new websites, with decent Google ranking at first, but bears quality contents and is well optimized, is also an excellent option for exchanging-links, since new websites bears less outgoing links than the old websites.
• While exchanging links for homepage of your website, also try to exchange links for sub-pages of it, for better ranking for that particular sub-page.
• Personal verification of the linking partner's website is recommended.
• Check for total incoming and outgoing links for whole website or for particular sub-pages of your linking partner's website and off course of your own before getting link exchanged.

A link back to the author's article page Link Exchange Tips, No Tricks is compulsory, in case of publication of this article in featured article websites or others. Example of author's search engine optimization and link building work can be found at The Indian Handicrafts.

---

When to Hire a Professional SEO Firm?

In efforts to increase sales and profitability, more and more... Read More

Writing Search Engine Friendly Webpages

In order to tap the huge stream of targeted traffic... Read More

Is Google Fair?

If you are the owner of a new website, trying... Read More

Search Engines The Masters Of The Internet Universe ? Part 1

Trillions of Billions of content pages make up the wide... Read More

Two Myths About the Search Engine Listing

Getting top search engine listing is perhaps one of the... Read More

Screwed: Is this an inevitability in the SEO World?

By about 2pm everyday, each of my team members has... Read More

Getting Honest With The Search Engines

Getting Honest With The Search EnginesI spend a lot of... Read More

SEO 101

SEO (search engine optimization) is a booming businees these days.... Read More

A Play In The Sandbox Is Necessary

There has been a good deal written about the Google... Read More

Owning Your Category Online - Is Our Website Broken?

"Owning your business category online is more than just a... Read More

Not Ranking High Enough on Search Engines? Here?s Some Help!

Search engines are frugal things. (Froogle, too, haha! Sorry, lame... Read More

Blogging, Spamming, and Blog Spam

Email marketing once proved to be immensely effective, but the... Read More

Search Engine Ranking... Oh, the Mystery!

Rankings, Rankings, Rankings!How do you get your website ranked well... Read More

Surviving the Search Wars ? Local Directories

The pursuit of online information has become an increasingly dynamic... Read More

Does Javascript Affect Ranking?

Almost all SEO's agree that using too much javascript can... Read More

Companies Cash In on Your Search Engine Ignorance

This article will cause many companies to stir, but it's... Read More

Search Engine Optimization Tip: Dont Buy Anything Before You Learn More!

Thinking about purchasing that premium SEO software that will hyper-optimize... Read More

Search Engine Traffic: Winning With Content

Targeted traffic is the lifeblood of any online business. The... Read More

Pay Per Click Versus ?Organic? Search Engine Listings - The Pros and Cons and Best Uses for Each

What's the difference?For those who aren't quite clear what the... Read More

How to Google; or How to be Easily Distracted

I set out with the intention of writing a self... Read More

Would You Let A Dog Or A Butler Market Your Website?

The latest news to hit the Internet's 'water cooler' is... Read More

Press Release + PRWeb = Top Google Rank... True or False?

I've always been a big time press release aficionado.And up... Read More

Organic SEO: Patience For Long Term Ranking Results

When does long term SEO show ranking results? It takes... Read More

Link Exchange Tips, No Tricks

Use text links, avoid image links. Anyhow, if you... Read More

The Search Engine Of The Future: Mobility Has A Pricetag

We all know the ease of using a search engine... Read More

Search Engine Keywords - What Do People Search For?

Do you ever wonder how people search for things on... Read More

9 Ways to Keep Google Happy

A recent Google patent application has the SEO community buzzing.... Read More

Googles Back Door... Get Your Website Indexed Quicker!

It's the buzz word's going across the internet marketing guru's... Read More

How to Use the Google Patent to Get More Traffic

According to the recent release of the Google Patent Application,... Read More

Search Engines The Masters Of The Internet Universe ? Part 3

This is part three of the article series and deals... Read More

Google Is Taking Descriptions From Alexa!

In a recent study looking at the "descriptions" of website... Read More

Do the Robot!

Everyone should realize that the search engines (sponsored ads aside)are... Read More

Drive More Traffic to Your Website With Your Web Page Title!

One of the most overlooked, but important components, on your... Read More