So you built a website, you have a product, but it's not selling. What's your sales message? Does your site scream out to potential customers "BUY ME!!" or does it simply say "Hi, we're here, we have a product, if you want one...well you could buy it here...or go...YUCK!
Let's look at a simple way of changing that perspective of using a call to action.
Dr. Jerry Teplitz in one of his lessons at a place I will call IBI. You can look at it as the Free Enterprise Forum through IBI Global, located at IBI GLOBAL described people's reading habits when reading a webpage as that of looking at a large capital letter "Z".
Within that letter "Z" are about 5-6 action points or calls to action. At least there should be. Upper left...Subscribe to our newsletter...upper right...BUY our PRODUCT...middle of the page...did you know this?...lower left...join our mailing list...lower right...BUY MORE PRODUCTS.
Question is, does your web page do this? If not, it should. Why? What if I told you that by doing this one simple thing, that you could increase your revenue from your website by as much as 30%! Would you do it then? If you were making $0.00 and you could increase that by 30% I think you might. Or if you were making $1,000.00 per month and you could increase that to $1,300.00 per month..or more. It keeps going up. Best part is 30% is not the limit of the increase. It goes up exponentially.
Granted this will not do it alone. You still need traffic coming that is searching for your product, or your service, and you need an attractive price point to deliver them to your shopping cart. However, this will increase their stay time on your website, and the longer people are there, the more apt they are to buy. This is a proven fact.
Language is key to everything in sales. Positioning of the product, size of images, attractiveness of the image/box, the way you ask someone to buy. The way that you "close" the sale.
Don't be afraid to ask for the business. Ask for it directly. Offer incentives to customers. Offer a money-back guarantee. All of these things instill confidence in your being the best alternative and make sure that you communicate that they'd be foolish to do business with anyone else but you.
You can be direct in that language "You'd be foolish to buy a product similar to this one". Or you could say "If I were you, I'd think twice about purchasing a "similar" product. You figure out what works for your buying public, but make the message clear. You want the business, you're willing to do just about anything to get the business, but you're the best deal going.
Once you have done that, your sales will increase. Make the message clear, position the product calls to action on your webpages in obvious places and then hire a firm like DocMurdock.com to optimize your website and expose it to your target market with traffic looking to purchase your product or service. Nothing like having a website for auto parts and the visitors who show up are looking for candy and don't buy anything. I can help you change that. So don't waste your time and your money. Come to someone who will work with you, examine your expectations, ensure they're realistic for your website, and help you with consulting for offline as well as online marketing.
After all, just because you built the building, filled it with goods and hung out the sign that says "OPEN FOR BUSINESS" doesn't mean people will flock in and buy. You still have to market to them, and give them a reason to purchase from nobody else but you.
See you on the web.
Michael Murdock, CEO
DocMurdock.com
Michael Murdock former Macintosh Systems Engineer for PIXAR, and Systems Engineer at SUN Microsystems brings his expertise of the web to SEO. He's been doing this for more than 8 years and helped many companies gain prominence on the Internet Search Engines. He can be found at http://www.docmurdock.com
Before you make drastic changes to your website after a... Read More
Most web surfers start their sessions at a search engine... Read More
What's the most potent free traffic source on the web?***... Read More
With Billions of pages on the internet how do you... Read More
Three Ways To Index Your Site With Google Sitemaps [Difficult,... Read More
It seems the excitement about search engine optimization fades in... Read More
When it comes to promoting your website, you might think... Read More
What is link popularity?Link Popularity is simply the total number... Read More
RSS is the latest craze in online publishing. But what... Read More
Links are a crucial part of attaining high search rankings,... Read More
Part 1. Wordtracker for keywords.A problem for all new webmasters... Read More
#1 question when it comes to web advertising is how... Read More
If you read The Search Engine Showdown,... Read More
Web users turn to search engines for answers to their... Read More
Link popularity is very important these days for all websites... Read More
If you're looking for an SEO firm, we recommend that... Read More
Everybody knows that getting indexed in Google is getting more... Read More
Onpage optimization is the process by which various elements on... Read More
So how do you get a top listing in Google... Read More
Okay, you have a domain name, layout and content. Now... Read More
Increase Your Google Page Rank!Page Rank. We all know what... Read More
Adding fresh, updated content to your website is the surest... Read More
You finally have a website and you are ready to... Read More
You've got a cool new website with all the works:... Read More
We all know that the most targeted traffic we can... Read More
There are more than 105 million of them in the... Read More
Internet users have never had it better what with Yahoo!,... Read More
As we all know Google uses their PageRank technology to... Read More
The most important thing you can do for your business... Read More
Unfortunately, we don't live in a perfect world. You may... Read More
The advent of Internet has affected lives of almost the... Read More
By about 2pm everyday, each of my team members has... Read More
Search Engine Optimization (SEO) is a very complex process. It... Read More
When Google Adwords first came on scene, it was not... Read More
The days of basing a successful link building strategy on... Read More
When most people want to find something on the web,... Read More
Part 2 Tips 4 tagsMeta tags are the descriptive tags... Read More
Keyword Research is the first task in optimizing your web... Read More
I am sure the first thought provoking question that popped... Read More
The recent patent application filed by Google details numerous items... Read More
Everyone knows that if your website has a high Google... Read More
The point of optimizing your website is so that you... Read More
Once the keywords have been decided for the site one... Read More
We all know that the most targeted traffic we can... Read More
Search engines determine their rankings based on two things: ... Read More
SEO's Relationship With Website ArchitectureSearch engine optimization for today's search... Read More
Yesterday you should have read the forth course out of... Read More
For your business web site, good search engine rankings and... Read More
The Site Map is a too often overlooked piece of... Read More
Anybody who has their own website or is involved in... Read More
Internet users have never had it better what with Yahoo!,... Read More
In the Guide, you have, so far, learnt how to... Read More
"Nothing last forever but the Earth and sky." - from... Read More
When you write a press release, what is your ultimate... Read More
With search engine algorithms changing seemingly daily, the quest to... Read More
At One Time Local Searches were reserved for services like... Read More
Another important component of search engine optimization is the use... Read More
In a fluke, I was able to notice something about... Read More
Internet Directories and their ImportanceThere are two very pertinent reason... Read More
Page Rank (PR) is a specific value for a website... Read More
One of the important factors in ranking high in search... Read More
After 105 days Google finally updated PR. And it's about... Read More
Most Internet marketing methods are risky and many will not... Read More
If you're looking for an SEO firm, we recommend that... Read More
We have all heard that adding quality content to your... Read More
Everyone packs their website with keywords in order to feed... Read More
Search Engine Optimization (SEO) |