A Brief Introduction To Link Popularity
As webmasters research various ways to get more traffic to their site one method that is gaining more and more publicity is Link Popularity. Link Popularity is the number of links that point to your website as measured by the search engines. In theory if your site has many sites linking to it then it is considered to be a valuable resource on the particular topic so the search engines will give it a higher ranking.
The Problem
As with many rules/laws eventually people found a way to manipulate it. Sites were created solely to build the link popularity of other sites. These sites are called 'Link Farms' and contributed to the pollution of search engine results. They increased the search engine rankings of many sites that did not deserve the position they received.
Eventually the search engines caught on to this deception and some such as Google adjusted their algorithms accordingly. Google now penalizes websites associated with Link Farms imposing penalties they deem appropriate based on the site and the scenario. Many people that felt the effects of this penalization were fairly innocent, well that is if you consider ignorance to be an alibi. They simply did not know that what they were doing was wrong; some even paid for SEO services and were victims of bad services.
As the search engines change their algorithms aiming to reduce fraudulent activities by webmasters, more and more ways are conceived to manipulate them, and so the battle continues.
An Honest Link Building Strategy
Getting quality links to your site from related resources is not always as easy as some make it sound. The key word here is 'quality'. It is a very time consuming process and involves the following steps:
There are also some automated methods of doing this that speed up the process, however, I would not recommend any of them and hence won't list them in this article.
So you have started your link building campaign and are hopefully seeing the results. Now you say this is great but how can I make this process more efficient and effective without risking your good standings with the search engines.
Here is the solution.
The Smart Way To Build Link Popularity.
One thing webmasters are always looking for, and find hard to refuse, is good quality content. If you are knowledgeable on a particular topic that is related to your site, writing informative articles is a great way to gain your website additional link popularity. If you are reading this article and are not reading it on http://www.lilengine.com then there is your proof.
If you don't consider yourself a writer don't worry, you don't have to be. Get your article in the best shape you possibly can and then have others, who you consider to be better at writing than you are, look it over. Make your edits and there you go.
How is writing articles efficient and effective?
Well-written articles do take time to produce but as you write more you will get better and will find that it starts to take less and less time. This method offers several more benefits than the linking method listed above. These are as follows:
Summary
Building link popularity is a vital part to your search engine ranking and should be approached in either of the two methods listed above that you feel is more appropriate for your individual situation. The benefits from writing, however, far outweigh those of requesting reciprocal links in most situations. Hopefully this article has helped to shed some light on this and will encourage more knowledgeable people to start sharing their knowledge with others. For more information on Link Popularity visit http://www.lilengine.com
About The Author
Alec Duncan is the founder of http://www.lilengine.com, a search engine optimization resource site. Visit http://www.lilengine.com and also visit their new Web Hosting resource section at http://webhosting.lilengine.com.
Lets face it. Search Engines rule the World Wide Web... Read More
What are Topical Search Engines?Simply put, topical search engines are... Read More
Your website is ready. Your content is in place, you... Read More
Why, you ask? Mainly, because search engines want to provide... Read More
Link popularity is the single most influential factor for determining... Read More
In a recent study looking at the "descriptions" of website... Read More
Purchasing web design service is confusing with all of the... Read More
I couldn’t agree more with the headline of this article... Read More
I came across a new website the other day and... Read More
The importance of keywordsKeywords or key phrases you choose will... Read More
Not many web master take the time to use a... Read More
Making the following changes to your title tag can help... Read More
Part I of this article discussed some of the points... Read More
Long before the days of researching phrases with the helpful... Read More
A very provocative title, isn't it? Based on the latest... Read More
This is the first of a series of articles about... Read More
We all know the ease of using a search engine... Read More
A search engine optimization maintenance service plan will ensure that... Read More
While there are many ethical SEO firms serving Internet users... Read More
I just read an article at SitePro News that really... Read More
Welcome to part four in this search engine positioning series.... Read More
Strategic search engine optimization involves far more than keyword research,... Read More
Since search engines are the first stop for people on... Read More
Seventy-two days ago Googlebot first showed up and crawled over... Read More
That's right - I dreamt of a World Wide Web... Read More
One of the most overlooked strategies to improve search engine... Read More
Link building is a waiting game. Many clients have asked... Read More
Everyone seems to want the benefits from working at home:... Read More
Search engine optimization (SEO) is very important to websites. If... Read More
Search engine optimization is THE most cost effective way for... Read More
It used to be that designing an attractive website to... Read More
There are a lot of things in Search Engine Optimization... Read More
My inbox this week provided glaring examples of three all... Read More
About directories:A directory is simply a web site that contains... Read More
What are Topical Search Engines?Simply put, topical search engines are... Read More
As your guide operator through the web, search engines are... Read More
If you read The Search Engine Showdown,... Read More
SEO or search engine optimization strategy now becomes widely popular... Read More
What Are Search Engines?A search engine is a database system... Read More
There's an old saying that goes, "God takes care of... Read More
Do you depend on free search engine traffic for your... Read More
Have you heard of the SETI Project? SETI stands for... Read More
Search Engine Optimization is emerging as the most powerful form... Read More
Once you have your web site complete and ready to... Read More
Google uses PageRank to rank your pages. To maximize your... Read More
Question 1How do keywords effect your conversion rate in terms... Read More
By now, virtually every webmaster has heard or read that... Read More
When it comes to promoting your website, you might think... Read More
Getting Honest With The Search EnginesI spend a lot of... Read More
Ever wonder how or why your competitor gets better search... Read More
With the Internet beginning to stand up and be counted... Read More
You may have heard how important it is to have... Read More
Reciprocal linking scams have increased immensely during the past year.... Read More
You probably do this already - complete regular searches in... Read More
If you own or manage a business Website, chances are... Read More
Search engine optimization (SEO) is a long and complicated process... Read More
Contrary to what most people think, it is not necessary... Read More
If you have any interest in getting high search engine... Read More
For your web site to succeed, you must use is... Read More
There is really only one search engine to worry about... Read More
Sitemaps are without doubt one of the most often ignored... Read More
Every webmaster would like to see his/her website to be... Read More
1) Title Tag - The title tag is the most... Read More
The importance to the algorithmic web crawlers that speed throughout... Read More
Keywords are indisputably, the single most important element of an... Read More
Achieving a top ranking position in Google is every webmasters... Read More
Search Engine Optimization (SEO) |