The Value of Search Engine Marketing

Search engine marketing vs traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses. Out of the tens of thousands of TV viewers or radio listeners, there may only be a handful of prospects who are interested in your services or products. Sometimes, having spent thousands of dollars on these advertising channels doesn't produce effective targetting at all! It all comes down to ROI and target marketing.

Search engine marketing produces high conversion rates. Research has also shown that search engine campaigns produce more purchases, catalog requests, newsletter subscriptions, and software downloads compared to banner ad and email marketing campaigns.

Should You Hire In-House Search Engine Optimizers? Although many firms perform SEO in-house, research shows this may not be the best option. Most marketers spend less than 1 percent of their budget on SEO, even though optimisation can increase site traffic 75 percent or more.

Search Engine Marketing Company - Outsource vs In-House A search engine optimisation expert can get you better rankings quickly. That's because the experts spend all day submitting and maintaining listings so they can offer a range of choices in methodologies and pricing that result in the right strategy for your business, product/service and industry.

Search engine optimisation is a specialized field. There is a steep learning curve to search engine optimisation because every engine and directory has a different relevancy formula, and these change continuously. Search engine optimizers have to be able to tune your site to these search giants. Outsourcing gives you better time utilization so you can focus on your core business.

Outsourcing SEO is cost-effective compared to an in-house SEO because an search engine expert has the advantage of economies of scale after initial investment (time, knowledge, methodology, development, and technology). The investment required by individual sites is both substantial and lacks cost maximization.

Lester Boey works in an Australian SEO and Web Design company (Australian Search Engine Optimization and Web Designs Company). His life revolves around SEO; providing full-time and freelance seo services to US and Australian businesses. Email: projects@definiteweb.com

---

How To Find Good Keywords

Good keywords are frequently searched for (high demand) but not... Read More

SEO Made Easy!

Search engine optimization remains a minefield of old advice, outdated... Read More

These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed

Google use a very complex function to determine which search... Read More

Search Engine Rankings for Beginners

Search engine optimization is best left in the mystical land... Read More

Companies Cash In on Your Search Engine Ignorance

This article will cause many companies to stir, but it's... Read More

Everything You Wanted To Know About Google -- But Were Afraid To Search For!

(A Reflective look at the little search engine that soared!)All... Read More

No Cost Search Engine Marketing

As a matter of fact, I recommend NOT wasting money... Read More

Winning the Search Engine Wars!

Creating and building effective Search Engine marketing campaigns is like... Read More

Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site

If you have a Web site, have you ever wondered... Read More

Google PageRank Explained

PageRank - an exclusive technology developed by Google which can... Read More

How to Avoid the Google Duplicate Content Filter?

More and more webmasters are building websites with publicly available... Read More

Ten Steps To A Well Optimized Website - Step 2: Content Creation

Welcome to part two in this search engine optimization series.... Read More

How To Get Listed in Yahoo!

Getting listed in Yahoo! (The Very Top Search Engine/Index) is... Read More

Does Javascript Affect Ranking?

Almost all SEO's agree that using too much javascript can... Read More

Finding the Right SEO Company

I often talk to people who have lost faith in... Read More

New MSN Search Engine: How Good is it?

If you have an online business or you just use... Read More

How to Make More Money with Your Mambo 4.5.1 Site

For those of you who are not familiar... Read More

Keywords, Choose Them Wisely

By now you have likely heard that keywords and keyword... Read More

The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market

Anyone would agree that it is much easier to be... Read More

SEO Tips for Google

Getting a high ranking on Google is a big achievement.... Read More

Is My Search Engine Optimization Working?

You've just built a website and can't wait to start... Read More

Why Does The Link Page Have A PR Zero?

For beginners, link exchange campaigns can be a minefield of... Read More

Anatomy Of A Top Ranking Web page

Optimizing web pages for high rankings in the search engines... Read More

How Do I Improve My Web Site Conversion Rate? Part 1

Question 1.What do you mean by conversion? Do you mean... Read More

Search Engine Optimization (SEO) - Fix Your OnPage!

Search Engine Optimization (SEO) is something you should be aware... Read More

Content Management Systems Eyeball SEOs

Content Management Systems and search engine optimization (SEO) used to... Read More

Google?s Siren Call ? Is It Crashing Your Search Engine Marketing?

It's difficult to dispute the rational behind the rant since... Read More

SEM - Research Measures Success

SEM - Research Measures SuccessSearch engine marketing success comes from... Read More

Search Engine Optimization For Blogs

Blogging software is really a simple Content Management System (CMS)... Read More

Learn about the Google Search Engine Tools

Think you know everything about searching with Google? Think again.... Read More

Increase Your Link Popularity for Free

Among the many things you need to worry about for... Read More

SEO -- Tips to Optimize Your Webpage to Compete for a High Ranking

Search engine optimization (SEO) is very important to websites. If... Read More

The Secret To Getting Indexed In Yahoo

Getting indexed in Yahoo has become very difficult in the... Read More