The Value of Search Engine Marketing

Search engine marketing vs traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses. Out of the tens of thousands of TV viewers or radio listeners, there may only be a handful of prospects who are interested in your services or products. Sometimes, having spent thousands of dollars on these advertising channels doesn't produce effective targetting at all! It all comes down to ROI and target marketing.

Search engine marketing produces high conversion rates. Research has also shown that search engine campaigns produce more purchases, catalog requests, newsletter subscriptions, and software downloads compared to banner ad and email marketing campaigns.

Should You Hire In-House Search Engine Optimizers? Although many firms perform SEO in-house, research shows this may not be the best option. Most marketers spend less than 1 percent of their budget on SEO, even though optimisation can increase site traffic 75 percent or more.

Search Engine Marketing Company - Outsource vs In-House A search engine optimisation expert can get you better rankings quickly. That's because the experts spend all day submitting and maintaining listings so they can offer a range of choices in methodologies and pricing that result in the right strategy for your business, product/service and industry.

Search engine optimisation is a specialized field. There is a steep learning curve to search engine optimisation because every engine and directory has a different relevancy formula, and these change continuously. Search engine optimizers have to be able to tune your site to these search giants. Outsourcing gives you better time utilization so you can focus on your core business.

Outsourcing SEO is cost-effective compared to an in-house SEO because an search engine expert has the advantage of economies of scale after initial investment (time, knowledge, methodology, development, and technology). The investment required by individual sites is both substantial and lacks cost maximization.

Lester Boey works in an Australian SEO and Web Design company (Australian Search Engine Optimization and Web Designs Company). His life revolves around SEO; providing full-time and freelance seo services to US and Australian businesses. Email: projects@definiteweb.com

---

Optimum SEO Keyword Density ? A Real-Life Case Study

So you've built your website, you know what keywords you... Read More

How Search Engines Connect Sellers and Buyers

Maggie knows how to find what she wants. She lets... Read More

Ten Critical Website and Search Engine Promotion Mistakes

When it comes to promoting your website, you might think... Read More

Supply & Demand - Stop Attacking Good SEO Companies!

As I read the latest news online about what Google... Read More

Winning the Search Engine Wars!

Creating and building effective Search Engine marketing campaigns is like... Read More

Great Site Ranking in Google The Secrets Out

How many years did you register your domain name for?... Read More

Google, Yahoo!, Pandoras Box And The Lottery

In the fall of 1990, the musical group Snap had... Read More

Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online

Everyone seems to want the benefits from working at home:... Read More

Basic Search Engine Optimization For Dummies

OK, you published your site, now you just sit by... Read More

Google News - Just another article announcer?

In Google's recent battle towards becoming an international news center,... Read More

How to Improve Your Search Engine Rankings

When people think of search engine optimization, they immediately think... Read More

If Content is King, then surely Relevance is Queen!

There has been a lot of to-ing and fro-ing in... Read More

Site Maps: A Force To Be Reckoned With

Another important component of search engine optimization is the use... Read More

Niche Marketing - Why Keyword Research Come First

A good portion of my business involves spending hours and... Read More

8 Essential SEO techniques

1) Title Tag - The title tag is the most... Read More

Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities

There has been endless webmaster speculation and worry about the... Read More

Part I : Getting Free Hits Using These Simple Tips & Tricks

Search Engine OptimizationSearch engines still remain the #1 tool to... Read More

Are You Making These Deadly SEO Mistakes?

Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo... Read More

Google Love - Five Top Tips To Make Google Love Your Site

1. Google love ...Google and all its programming is not... Read More

Why Search Engine Optimization is Not Enough

OK. So you've created a nice website with lots of... Read More

Whats All This Hype About Links?

What's all the talk about links we hear about? Reciprocal... Read More

Submitting Your Site To The Open Web Directory: Some Dos And Don?ts

One of the most important steps in any site's publicity... Read More

Do the Search Engines Know Your Website?

Are you considering a search engine promotion campaign to improve... Read More

Google Gunning For Directories?

Why is it that webmasters are so quick to blame... Read More

Google Ranking WITHOUT Ever Submitting To Google!

A while back, I read an article that explained how... Read More

What Makes The Perfect SEO Firm?

SEO companies come in all shapes and sizes. You've got... Read More

What All Top Google Websites Have in Common

While it is okay to admire and envy all those... Read More

Google Page Rank - Important Or Just Another Number?

In my last newsletter I wrote about how your websites... Read More

Do You Have a Bad SEO Company, or Are You Just a Bad Client?

I admit it, our SEO services are pretty bad.Speaking of... Read More

Dont Make the Top 30 SEO Mistake

SEO consultants will tell you that you need to be... Read More

Emerging Methods for Effective Search Engine Ranking

Search Engine traffic has always been and continues to be... Read More

PPC v Natural Search ? A Cost Comparison Case Study

The attraction of Pay Per Click (PPC) online advertising is... Read More

Google Groups

Some very early users of the Internet - not the... Read More