Web marketers, do you hear what I hear?
"Click-click BOOM"
That's the sound of your new linking strategy that's going to positively blow your competition clear out of the water.
Click-click BOOM.
That's your target customer, doing her thing, clicking on your URL and dropping onto your landing page, where she is about to be converted to a loyal paying customer for life.
Set your sights on the target customer.
Nowadays, the term "target audience" is so overused that it's become trite and meaningless. But the fact is, targeting your ideal prospects has never been more crucial to the success of your web based business. On the web, you're competing with the ENTIRE GLOBE... so if you don't zero in on that single prototype who's juiced for what you have, you're wasting precious time and energy sending your message to the wrong eyes and ears.
So: pick a customer. Zero in on his wants and needs. Speak in words he can understand. Then, sell him something he can USE.
Choose your marketing weapon.
Is the proverbial violence starting to freak you out a little? Don't worry, this is just a metaphor, and it's one that's been used for ages because it WORKS. Marketing is forever being compared to firing guns and weapons, because there is a distinct method to the madness and that method entails scoping out the most likely candidates for your product, and then streamlining your message to hit them dead-on. And imagine, all this being done without them even realizing what happened!
Okay, so you've got your target in sight. Your eye's on the prize... but what marketing strategy will be your "weapon of choice?"
Article Marketing.
Writing articles on the web is the IDEAL way to capture those leads, convert prospects into paying customers and make that "Click click BOOM" happen for your company. Why? Because each of your articles will directly address a market segment that's hot for your product... and because of the URL that appears at the end of every article you write that gets distributed all over the web.
Click-click BOOM.
That's your customer clicking the link. He's sold, brother! You sold him because you told him what he wanted to hear, and you did it in a medium that reached him in his own territory on the web. Article marketing: niche-based advertising to magnetize your customer to the power of your brand. Brilliant!
Reload.
Millions of marketers fully grasp the concept of aiming for the target buying prospect... so they write a couple of engaging articles, but then they tire of the game and soon they're on to something else. You, my friend, should be firing that web article wisdom in rounds. Write five articles that hit your target audience over their collective head, send them out into circulation... and then write five more. Then, write five more after that! Keep the momentum going! The source of your marketing ammunition comes directly from your noggin, and that means a constant stream of fresh ideas that gives out when you give up the fight.
Are you feeling the Click-click BOOM yet? Let's hope so. Now put those article marketing guns in the sky and blow your competition away.
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com
|
|
|
|
|
|
|
|
|
|
|


Getting your site noticed by the search engines and rewarded... Read More
A recent Search Engine Experiment Demonstrates how by combining Key... Read More
Do you ever wonder how people search for things on... Read More
Increase Your Google Page Rank!Page Rank. We all know what... Read More
By about 2pm everyday, each of my team members has... Read More
The Short Messaging Service (SMS) from Google sends short, quick,... Read More
The world of search engine optimization (SEO) can be a... Read More
1) Title Tag ? When we're talking about SEO Technique,... Read More
As you have seen throughout the guide, search engine optimization... Read More
In the early days of the World Wide Web, when... Read More
If you have a Web site, have you ever wondered... Read More
Part 2 Tips 4 tagsMeta tags are the descriptive tags... Read More
The attraction of Pay Per Click (PPC) online advertising is... Read More
As your guide operator through the web, search engines are... Read More
Introduction"Link Popularity" ? these words may have caught your attention... Read More
It's common knowledge - we all know that it is... Read More
Search Engine OptimizationSearch engines still remain the #1 tool to... Read More
Ok, so over the past month or so I've been... Read More
Back in November 2004 I discovered a way to get... Read More
Web users turn to search engines for answers to their... Read More
If you have an online business or you just use... Read More
Keyword Research will reveal answers to 3 critical questions:1. Is... Read More
OK. So you've created a nice website with lots of... Read More
What is the Google Algorithm?An algorithm is a mathematical equation... Read More
It is official, the search engine wars are in full... Read More
Search engine optimization this and search engine optimization that. You... Read More
Google, the most popular, and many say best, search engine,... Read More
Question 1Does it help to track visitor behavior on websites... Read More
RSS is the latest craze in online publishing. But what... Read More
Often, sites view seo and PPC marketing as exclusive marketing... Read More
Welcome to part three in this search engine positioning series.... Read More
Link popularity is just one of the ways you can... Read More
Yet the simple truth is that without traffic a website... Read More


Last week a client called me excitedly exclaiming that their... Read More
If you would like to know when your site was... Read More
Keyword optimisation is probably the most important thing that you... Read More
Maximizing traffic from the search engines to your web site... Read More
First of all, the Google directory is really just the... Read More
Ok, so over the past month or so I've been... Read More
As you may already know, keywords are an essential part... Read More
I am a Search Engine Optimization newbie. I have read... Read More
Uniquely built web sites can create unique issues when being... Read More
Search engines are one of the best tools to bring... Read More
There are millions of web sites trying to get listed... Read More
This is a serious matter, can Google really deliver top... Read More
Question 1.What do you mean by conversion? Do you mean... Read More
Google uses PageRank to rank your pages. To maximize your... Read More
By now you have likely heard that keywords and keyword... Read More
Definition:Google banning occurs when Google removes your site from its... Read More
Keyword research is certainly the most important phase in Search... Read More
It's unfortunate that many website owners are so hung-up on... Read More
In recent times, I have been closely studying keywords that... Read More
Getting indexed in Yahoo has become very difficult in the... Read More
Optimizing web pages for high rankings in the search engines... Read More
Google has always been the search industry's innovator and that's... Read More
The old ways are not always the best ways.The traditional... Read More
We all want to get our websites high up in... Read More
1. Additional Exposure For Your Site.At the end of 2003,... Read More
In parts 1 and 2 you learnt how to develop... Read More
Visitors and search engines love content-rich web sites, but just... Read More
Getting top search engine listing is perhaps one of the... Read More
I seem to have created quite a stir, on a... Read More
In parts 1 - 6 you learnt how to develop... Read More
When people think of search engine optimization, they immediately think... Read More
Search engine optimization is best left in the mystical land... Read More
So your company has a website ? an important step... Read More
Search Engine Optimization (SEO) |