How To Stay One Step Ahead of the Google Dance

It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services.

Finally, you have a page rank of 5, you are listed in the top 10 on your major keywords, and you are seeing the benefit - some decent traffic from Google and other search engines.

Then, as quickly as your search engine optimization strategy begines working, it suddenly, and without notice, disappears!

You frantically look for evidence of dropped links, pages not working, it HAS to be something you've done!

Well, the truth is, it may not have been anything you did - turns out Google updates their algorithms every few months in an attempt to improve it's search engine optimization strategy.

In fact, Google has shown that they are not afraid to make major changes impacting tens of thousands of sites, businesses and corresponding sales and profits.

Even more concerning, everything points to the fact they will continue to make changes.

So what can you do to protect your search engine optimization strategy and the resulting traffic critical to the success of your online marketing?

There are some things you can do.

1. BUILD CONTENT WITH REAL, RELEVANT VALUE

Do you develop content just for search engines or just for your visitors and customers?

The answer is both.

Truth is, your customers search for information based on keywords. Use tools like Wordtracker (http://www.highertrustmarketing.com/part/wordtracker) to find those keywords.

Plan your articles around answering questions associated with each keyword. Over time, you will build highly relevant content that will be irrisistable to the search engines - no matter how they change them.

2. LINK FOR QUALITY, NOT QUANTITY

One single link with a Pagerank (Google's term for ranking sites) of 5 is worth 10 or more sites with a Pagerank of 3.

In addtion, as an important part of your search engine optimization strategy, make sure your links include a brief description (a URL only inbound link may be ignored), includes important keyword and appears on a relevant partner site.

Avoid FFA's and most link farms, they may actually do you more harm than good.

3. AVOID KNOWN MISTAKES

Common mistakes people make with their search engine optimization strategy are:

  • Cross linking unrelated sites, recent discussion with master Affiliate Marketing pro James Martell recently brought this issue to light

  • Submitting to link farms, in many cases this will eventually get your site penalized or even banned from the SE's

  • Duplicate content. Many people feel the need to duplicate their pages and make small changes for each search engine (also called doorway pages) - however if this is not done properly, you will get penalized

  • Trying to load your content with too many keywords. Focus on 1-3 keywords only

4. USE GOOGLE ADS

While still unproven, it certainly has been found by many in the search engine watch community that sites who use Google Adwords or Google Adsense tend to appear higher in listings.

5. VARY YOUR TRAFFIC GENERATION TECHNIQUES

Too many people rely on Google traffic for 99% of their traffic. It's true, search engine traffic is the most economical way to advertise online, but there are many other ways to vary your traffic generation strategy.

Add these traffic generation techniques to your search engine optimization strategy:

  • Writing articles

  • Running affiliate program

  • Joint Ventures

  • Viral "sticky" tools

  • Press Releases

Yes - you need to dance with Google. By following these techniques, you can actually lead your traffic generation strategy rather than follow the Google dance.

About The Author

Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit: http://www.highertrustmarketing.com/

In The News:

pen paper and inkwell


cat break through


A Classified Way To Drive Business To Your Web Site

There are more than 105 million of them in the... Read More

Keyword Research And Overture

Many of us who build websites get in the habit... Read More

Search Warrant

So, you've just paid £300 - £10,000 for a new... Read More

How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too

Increase Your Google Page Rank!Page Rank. We all know what... Read More

Tops In Toolbars?

Most internet marketers are aware of, and probably use, the... Read More

SEO Trade Secrets - 8 Great Tools for Search Engine Optimization

About 80% of website traffic comes through search engines. And... Read More

Expert Help From Google Answers

Web users turn to search engines for answers to their... Read More

Search Engine Traffic Myths, Time Wasters, and Pitfalls

Everyone wants to increase their rankings with the search engines... Read More

Search Engine Marketing Simplified

All the great efforts made for making your own site,... Read More

Optimizing Your Website

Search Engine Optimization, optimizing your website for it to be... Read More

Google is Quickly Changing...

Google is quickly changing...With the big buzz of Novembers fall... Read More

SEO Expert Guide - Page Optimization (part 5/10)

In parts 1 - 4 you learnt how to develop... Read More

SEO Expert Explains on how to Restore a Website and Remove Sandbox Effect from Your Website

The sandbox effect or (site getting banned on google) has... Read More

The Hottest Tip On Getting A Web Site Listed Quickly by Yahoo, Inktomi, MSN, FAST and AltaVista

Every webmaster knows that the free search engines are a... Read More

When to NOT Hire a SEO and Why

When you get an e-mail from SEO Company with content... Read More

The Fundamentals of Inbound Links

We have all heard that adding quality content to your... Read More

An Ethical Alternative to Doorway Pages

Definition: A doorway page is content created specifically for the... Read More

DIY SEO - Part 2 Tags n Things

Part 2 Tips 4 tagsMeta tags are the descriptive tags... Read More

Google Has No Content On Page

One of the post from My SEO world Meet Up... Read More

Developing A List Of Keywords For Marketing

Keywords aren't just some words that allow search engines, like... Read More

Is Something Missing From Your Keywords Research? (Part 1)

As you may already know, keywords are an essential part... Read More

The Role of the Robots.txt File to Improve Site Ranking!

Not many web master take the time to use a... Read More

The Search Engine Secret That Is No Secret At All

It's common knowledge - we all know that it is... Read More

7 Essential SEO techniques

1) Title Tag ? When we're talking about SEO Technique,... Read More

Recommended Tools When You Put On The SEO Cap For Your Web Site

The name of the game is search engine optimization and... Read More

Search Engine Optimization Explained

Search Engine Listing And OptimizationIn the world of website marketing,... Read More

What is Google Talk ?

The advent of Internet has affected lives of almost the... Read More

Google, Adsense, SEO, and How It All Works

Google uses an algorithm to determine the search engine results... Read More

SEO for CEOs ? Search Engine Optimization Unmasked for CEOs

If you're like most other CEOs, the term "search engine... Read More

Five Ways To Win The Favor Of Search Engines

You've got a cool new website with all the works:... Read More

Dealing With Search Engine Stress In A Home-Based Business

As a member of several search engine optimization forums, I... Read More

The Other Side of the Search Gods Abracadabra!

Thousands of servers ...billions of web pages.... the possibility of... Read More

Reciprocal Link Exchange Management Software

When shopping online for Link Management Software that can... Read More