In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into many related components.
Following the user experience line, it is easy to describe what the most important levels of access Internet popularity are and how it can be achieved.
Site organization
Well, the site organization is always the first after choosing a domain name that comes up as a decision in the design process. Organizing of the structure is a basic of the level of importance web promotion means. It requires following of simple and comprehensive rules that have proven results.
Home page is communication center of your site and it presumes availability of the basic structure and content implications. Good example of site navigation is PromotionWorld.com http://www.promotionworld.com/ site with well defined link structure and intersection navigation accessibility. List properly your basic content units, keeping the topic and title structure clear. Golden rule:" Simple is best" is totally applicable here and as you will see in the design. To keep simple means not to overload the home page with unuseful information and links. Structure inner index pages, where you can develop the structure and content and which will allow better search engine optimization and indexing.
The navigation should be clear and to be applied to all the pages. Generally users before going to your site have Internet experience and their expectations will follow the impression from their previous visits to other web sites. A good example of site structure is the Microsoft's http://www.microsoft.com/ design decision with areas clearly defined and structured by families and content destinations. To find out what your industry competitors do, you can perform a research by your main keywords in the search engines. The site organization for a specific industry is generally kept in well defined frames.
Design
Following the best examples will allow your site to perform better. If you are trying to change the design, you can set a survey question about the user experience within your site. Use the feedback to learn how your users feel the change and ask specific questions to reach to weak points of the new implementation. The design should keep the industry line and to be a step ahead with following the best examples. Do your search here again to find out how the best industry sites are designed. Developing of your own design concept is very important for your site success. Concept elements are: the small design elements in the headers, table formatting, and link and title styles.
The images can be kept simple and used only where appropriate. The buttons can be replaced with table structure and links where over effect can be presented through style. This will allow you to achieve a double effect: site better indexing and positioning in the search engines and fast loading of the site pages.
Keep the colors easy to perceive without teasing the eyes. The colors should follow one line and to be corresponding in saturation and color schemes. One of the best examples is the Sun's site design http://sun.com/ where the colors are used only to frame the content areas. The color choice should correspond to your industry sphere and keep the general site concept clear. Using too many effects can cause your users to abandon the site. The styling is also applicable to links and titles. The link font colors should be readable and corresponding to the basic methods of the successful internet marketing.
Generally the best design structure is a step ahead to improving your web presence. Using this powerful means you can achieve better web visibility and user retention.
About The Author
Milena Sotirova is Editor of DevStart, Inc. She has publications on web promotion, search engine optimization and web hosting industry news coverage and analyses. PromotionWorld.com is one of the most popular sites for web promotion and contains tutorials, tools, articles and search engine news. Subscribe for DevStart Channel http://www.promotionworld.com/informer/
Send your feedback to editor@devstart.com
You can reproduce this article on your website, or in your Newsletter provided that you include the resource box.
The first step to developing any search engine optimization effort... Read More
It's the buzz word's going across the internet marketing guru's... Read More
Over the last few months, search engine submissions have changed... Read More
The first months my website was online, I was constantly... Read More
These days with millions of websites out there, you need... Read More
There are a lot of ways to promote your website... Read More
You need to be extremely careful with keyword research so... Read More
We all know that the search engines can't "see" or... Read More
Oops! I meant "web content management system for windows." Do... Read More
Ever felt intimidated at the convoluted, jargon-ridden information about Internet... Read More
What is the Google Algorithm?An algorithm is a mathematical equation... Read More
There are many websites that fail to target their required... Read More
The major search engines are always on the lookout to... Read More
I was recently contacted by one of my best clients... Read More
Purchasing web design service is confusing with all of the... Read More
Search engine optimization is THE most cost effective way for... Read More
In one of my articles, I discussed how to market... Read More
If you have any interest in getting high search engine... Read More
Getting your site listed in the top search engines, such... Read More
While search engine advertising has been a great advertising medium... Read More
The objective of all search engine providers is epitomized by... Read More
First, here's the rundown of some of the terminology I'm... Read More
When it comes to search engine optimization there is a... Read More
Recent studies suggest that more than 80% of new visitors... Read More
Everyone seems to want the benefits from working at home:... Read More
If you want to increase traffic to your website and... Read More
Achieving a top ranking position in Google is every webmasters... Read More
Getting links from other websites pointing to your site can... Read More
Computers have become a way of life for people around... Read More
In this three part article, you'll find many tools that... Read More
Getting your website listed in Google quickly simply requires that... Read More
Part 2 Tips 4 tagsMeta tags are the descriptive tags... Read More
I recently was asked by an author to remove a... Read More
The recent patent application filed by Google details numerous items... Read More
What once many people thought they had a penalty, is... Read More
Meta tags are an absolute must from a search engine... Read More
In the fall of 1990, the musical group Snap had... Read More
Google's PageRank has been around for years, and in the... Read More
Tip 1 - Hide And SeekDo not use hidden text... Read More
Keyword optimization involves vital keyword selection and placement strategy depends... Read More
It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just... Read More
That's right - I dreamt of a World Wide Web... Read More
Ask any business person who's website is at the top... Read More
A very provocative title, isn't it? Based on the latest... Read More
Strategic search engine optimization involves far more than keyword research,... Read More
Keyword analysis is a major part of search engine marketing.... Read More
Many of our customers (http://www.internet-marketing-australia.com) find search engine... Read More
If you're looking for an SEO firm, we recommend that... Read More
The Site Map is a too often overlooked piece of... Read More
You've spent many hours trying to increase your online traffic... Read More
We all, meaning us webmasters want to have the best... Read More
This is part 1 of a 7 part series that... Read More
Before you make drastic changes to your website after a... Read More
Earlier this year, I was having trouble getting good search... Read More
Are shades of grey SEO really Black Hat SEO?Black hat... Read More
Search Engine Optimization (SEO) doctrine states that you should always... Read More
When search engines first appeared, they were simple affairs consisting... Read More
The advent of Internet has affected lives of almost the... Read More
Getting your website listed in Google quickly simply requires that... Read More
... Read More
"Dear David: I just created a website on baby toy... Read More
Most internet marketers are aware of, and probably use, the... Read More
What follows is a condensed version of a conversation that... Read More
Duplicate content penalty. Ever heard of it? This penalty is... Read More
1) Title Tag - The title tag is the most... Read More
How many years did you register your domain name for?... Read More
Search Engine Optimization (SEO) |