Bringing visitors to your site from the main Search engines is more of a process than one event. The first step is to make sure your webpages are'Search Engine friendly'. This process is also called 'Search Engine Optimization(SEO). You can begin by checking your keywords and making certain you have the appropriate balance in the main body of your webpage, and that these keywords are in your title as well. The title may be the most important area of your site to put your primary keywords or keyword phrases. Be sure that you do not try to target more than a few keywords or keyword phrases.
Meta tags, which are the invisible tags at the top of your html code, are of less importance nowadays. But you should probably include your keywords there nonetheless, as the tags are still used by some search engines when 'spidering' your site for inclusion in their database. When making your Alt tags for your images, be careful not to place too many keywords there as the search engines appear to be getting wise to this practice. This is often called "keyword stuffing and it is a shady or "black hat" seo practice. In severe cases it could possibly lead to your website being banned from the search index. Not a good thing. It is vitally important to have your site properly optimized before they are submitted to the primary search engines. Many individuals optimize each specific page for a different search engine, but I suggest that you focus on the biggest Search indexes like Google and Yahoo (which should not be confused with the Yahoo Directory, an entirely different entity although a part of the same portal). Some major Search Engines such as Lycos appear to be fading in relevence rather quickly so try to focus primarily on the big players for the time being. After the Title tag the next most important component of your site for putting keywords is in the body, the main part people see. As a general rule of thumb, you should have around six to seven hundred words in the body of your home page. A search engine optimization method that works well is to analyze the web pages that currently have a high ranking for your targeted keyword. Then find the ratio of keywords are in the document and then be sure your page has a similiar ratio. A good place to find more information in this regard is searchenginewatch.com.
When designing html pages, be sparing with java scripting and particularly flash, because certain search engine have difficulty reading it properly. Google even advises this in it's webmaster guidelines: "If fancy features such as [...] Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.". Whether the Search Engines recognize flash pages or not, you might decide not to use Flash regardless since many of your visitors may use slow connection and they will not necessarily be thrilled about waiting for your animated company logo to load. They may even be a tad upset about it. And then there are those who have yet to install a flash player. But If you are truly bent on using it then at try to at least provide links to other pages which have enouph text and keywords that the search engines can readily find.
On that note, also be wary of images when making your site map. If your site navigation employs image links, add text links so that search engines can find your pages. Another thing to be wary of in your site design is frames. Generally speaking, I advise agains them since the possible negative results seem to outweight the benefits. After you have optimized your html pages, the next step is to submit them. You can submit your web url by going to the "Add URL" pages of each search engine you want to be added to. It is probably best to do this yourself because each search index has it's own instructions. You can find detailed information about this at searchengineguide.com. In many instances you can simply submit the homepage (index.html) and the rest of the website will be spidered thereafter. Web directories such DMOZ, Yahoo, Joe Ant and Web World Index will ask for a description and possibly some other data, while many search engines (like Google or Alexa) only ask for your URL or a URL plus email contact info. If you do not have time to submit your site yourself, there are a number free automated submission sites which can help, although they may not be as effective. Addme and Submitit are popular. If you go to Google or Yahoo just type "free url submission" and a variety of these sites will come up in the search results.
For related articles go to articles go to Home Business Resources and find more useful tips.
Ryan Joseph is a writer/researcher. More info at http://www.home-business-match.com/
One of the most frequent questions I get asked is... Read More
You don't have to be a rocket scientist to know... Read More
Link popularity is very important these days for all websites... Read More
Back in November 2004 I discovered a way to get... Read More
If it was easy, everybody would be doing it. Getting... Read More
You need to be extremely careful with keyword research so... Read More
I am ranked #1 for that silly phrase at Google.... Read More
In parts 1 and 2 you learnt how to develop... Read More
The most important thing you can do for your business... Read More
When you now organize a street interview and ask people... Read More
It seems I now do this rant every single year... Read More
I just read an article at SitePro News that really... Read More
Have you heard of website optimization ? If you are... Read More
One thing is for sure, you don't want to spend... Read More
This is the second part of an article series in... Read More
Having your website rank well in the major search engines... Read More
If you're a non-American business with a .com web address,... Read More
Every once in a while--and probably more often than we... Read More
When used properly in combination with other basic search engine... Read More
For anyone looking to enhance their Google Page Rank (PR)... Read More
Designing a Better System for Search Engines and Information Distribution,... Read More
Becoming an SEO expert, or a search engine optimization expert,... Read More
Search Engine traffic accounts for nearly 80% of the Internet... Read More
There is a lot of competition to get good spots... Read More
We've all heard about it-it seems like all the buzz... Read More
This article will cause many companies to stir, but it's... Read More
The importance of keywordsKeywords or key phrases you choose will... Read More
There are a lot of things in Search Engine Optimization... Read More
1. Google love ...Google and all its programming is not... Read More
A very provocative title, isn't it? Based on the latest... Read More
There are millions of web sites trying to get listed... Read More
The Google Sandbox Effect has been discussed at length in... Read More
Why valid HTML code is crucial to your web site's... Read More
Most webmasters have no idea on how to make a... Read More
Wouldn't it be nice if the search engines could comprehend... Read More
SEO's Relationship With Website ArchitectureSearch engine optimization for today's search... Read More
I recently was asked by an author to remove a... Read More
You've just built a website and can't wait to start... Read More
How can you be found on the web?The web is... Read More
According to the dictionary, the definition of the word "overture"... Read More
Not many web master take the time to use a... Read More
You have put lot of sweat in making your site.... Read More
Search Engine Optimization (SEO) is a very complex process. It... Read More
I'm literally inundated with questions on the subject of invisible... Read More
Been hearing the words Search Engine Optimization lately? I know... Read More
Every webmaster would like to see his/her website to be... Read More
Five FAQ about Google PageRank1. What is PageRank and why... Read More
In my previous article, I raised the issue that proper... Read More
Making effective use of the Internet is increasingly about creating... Read More
Having greatly benefited from my relationship with Google in the... Read More
First of all, What is SEO? SEO stands for Search... Read More
Before using keywords for your site, it is always better... Read More
As keyword marketing becomes more and more expensive and competitive,... Read More
1. Google love ...Google and all its programming is not... Read More
1) Title Tag - The title tag is the most... Read More
There are millions of web sites trying to get listed... Read More
Before to answer to this question we have to know... Read More
Branding versus search engine optimization is a marketing dilemma that... Read More
Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave... Read More
The corporate fundamentals are par excellence! The product is unsurpassable... Read More
Search Engine Optimization (SEO) is something you should be aware... Read More
We have all heard that adding quality content to your... Read More
Duplicate content penalty. Ever heard of it? This penalty is... Read More
Have you ever seen any email offers of getting you... Read More
Selecting the right keyword phrases is the key to a... Read More
It is official, the search engine wars are in full... Read More
Search Engine Optimization (SEO) |