Search Engine Optimization and Submission Tips

Bringing visitors to your site from the main Search engines is more of a process than one event. The first step is to make sure your webpages are'Search Engine friendly'. This process is also called 'Search Engine Optimization(SEO). You can begin by checking your keywords and making certain you have the appropriate balance in the main body of your webpage, and that these keywords are in your title as well. The title may be the most important area of your site to put your primary keywords or keyword phrases. Be sure that you do not try to target more than a few keywords or keyword phrases.

Meta tags, which are the invisible tags at the top of your html code, are of less importance nowadays. But you should probably include your keywords there nonetheless, as the tags are still used by some search engines when 'spidering' your site for inclusion in their database. When making your Alt tags for your images, be careful not to place too many keywords there as the search engines appear to be getting wise to this practice. This is often called "keyword stuffing and it is a shady or "black hat" seo practice. In severe cases it could possibly lead to your website being banned from the search index. Not a good thing. It is vitally important to have your site properly optimized before they are submitted to the primary search engines. Many individuals optimize each specific page for a different search engine, but I suggest that you focus on the biggest Search indexes like Google and Yahoo (which should not be confused with the Yahoo Directory, an entirely different entity although a part of the same portal). Some major Search Engines such as Lycos appear to be fading in relevence rather quickly so try to focus primarily on the big players for the time being. After the Title tag the next most important component of your site for putting keywords is in the body, the main part people see. As a general rule of thumb, you should have around six to seven hundred words in the body of your home page. A search engine optimization method that works well is to analyze the web pages that currently have a high ranking for your targeted keyword. Then find the ratio of keywords are in the document and then be sure your page has a similiar ratio. A good place to find more information in this regard is searchenginewatch.com.

When designing html pages, be sparing with java scripting and particularly flash, because certain search engine have difficulty reading it properly. Google even advises this in it's webmaster guidelines: "If fancy features such as [...] Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.". Whether the Search Engines recognize flash pages or not, you might decide not to use Flash regardless since many of your visitors may use slow connection and they will not necessarily be thrilled about waiting for your animated company logo to load. They may even be a tad upset about it. And then there are those who have yet to install a flash player. But If you are truly bent on using it then at try to at least provide links to other pages which have enouph text and keywords that the search engines can readily find.

On that note, also be wary of images when making your site map. If your site navigation employs image links, add text links so that search engines can find your pages. Another thing to be wary of in your site design is frames. Generally speaking, I advise agains them since the possible negative results seem to outweight the benefits. After you have optimized your html pages, the next step is to submit them. You can submit your web url by going to the "Add URL" pages of each search engine you want to be added to. It is probably best to do this yourself because each search index has it's own instructions. You can find detailed information about this at searchengineguide.com. In many instances you can simply submit the homepage (index.html) and the rest of the website will be spidered thereafter. Web directories such DMOZ, Yahoo, Joe Ant and Web World Index will ask for a description and possibly some other data, while many search engines (like Google or Alexa) only ask for your URL or a URL plus email contact info. If you do not have time to submit your site yourself, there are a number free automated submission sites which can help, although they may not be as effective. Addme and Submitit are popular. If you go to Google or Yahoo just type "free url submission" and a variety of these sites will come up in the search results.

For related articles go to articles go to Home Business Resources and find more useful tips.

Ryan Joseph is a writer/researcher. More info at http://www.home-business-match.com/

---

Is Something Missing From Your Keywords Research? (Part 1)

As you may already know, keywords are an essential part... Read More

Whats with the Competition? Ever Heard of Cooperation?

I attended the SES Expo in San Jose, CA the... Read More

1 Simple SEO Strategy To Get More Visitors To Your Site From Google

Did you know that you can dramatically increase the number... Read More

What is Search Engine Optimization?

It is no secret that search engines are the number... Read More

Internet Directory Submission Tips

Internet Directories and their ImportanceThere are two very pertinent reason... Read More

Search Engine FAQ

Why shouldn't I use a submission service that submits my... Read More

Search Engine Essentials

What are Search Engines?There are numerous different search engines, and... Read More

All about SEO or SFO?

First let's start with definitions:SEO: Search Engine Optimization, SFO: Search... Read More

2 Powerful Ways To Capitalize on Your Search Engine Traffic

Many marketers know that search engine marketing is among one... Read More

Google Page Rank Is Dead - Part II

In part I - Google Page Rank Is Dead -... Read More

Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1

The top three search pages- the only place you'll be... Read More

Google WebSearch? & Google Adsense - Yahoo!

The makers of the world renowned search engine, Google, have... Read More

10 Minutes to Your Google Sitemap

Google's calling your name...Hi, Google here. We want to index... Read More

How to Avoid Being Dropped by the Search Engines

For websites, one of the most important things in their... Read More

Does Google Hire Mad Scientists?

Online search giant, Google, often tests the waters for new... Read More

Keyword Research Made Simple!

Keyword Research is the first task in optimizing your web... Read More

What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?

Ok, so over the past month or so I've been... Read More

Search Engine Robots - How They Work, What They Do (Part I)

Automated search engine robots, sometimes called "spiders" or "crawlers", are... Read More

How to Increase Alexa Ranking of Your Website

Alexa toolbar also useful to Browse expired websites database. Many... Read More

SEM - Research Measures Success

SEM - Research Measures SuccessSearch engine marketing success comes from... Read More

Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll

Google is currently one of the dominant entities on the... Read More

The Search Engine Optimization Game Is Getting Tricky

For more than 4 years now I have been modifying... Read More

The Other Side of the Search Gods Abracadabra!

Thousands of servers ...billions of web pages.... the possibility of... Read More

7 Search Engine Optimization Strategies

Search engine optimization refers to the technique of making your... Read More

Determining the Value of Your SEO Service

Every once in a while--and probably more often than we... Read More

Soliciting Search Engines

As your guide operator through the web, search engines are... Read More

Professional SEO: Hand Off to Bob or Outsource the Job

We are often asked if professional SEO (search engine optimization)... Read More

Reciprocal Links to Boost Link Popularity ?

Link popularity means the number of incoming links pointing to... Read More

Search Engine Optimization --- An Overview

Search engine optimization is one of most popular online marketing... Read More

10 Things to Expect from Your SEO Copywriter

From the perspective of a business owner, webmaster, or marketing... Read More

Search Engine Optimization Techniques

Search engine optimization is the process of increasing the amount... Read More

Do-It-Yourself Keyword Optimization

The first step in a search engine optimization campaign is... Read More

PPC Advertising ? The First Step In A SEO Marketing Campaign

Often, sites view seo and PPC marketing as exclusive marketing... Read More