Keyword Research is the first task in optimizing your web site and pay-per-click campaign. Here you need to know what keywords your target group is using.
Your keywords are the words and phrases that people might use to find your products, brands, services, or information, via search engines.
Step 1: Keyword Identification
The first step in your keyword research is to identify keywords. Keyword identification is about finding the keywords that your target group is using. You can probably develop a few ideas very quickly. If you run a pet shop, you may identify keywords such as: "dog food" and "cat food".
Step 2: Find Keywords
The second step in your keyword research is to find keywords what people actually use and to organize your keywords by their popularity.
To find keywords and their popularities use the keyword search box from Aleksika to learn the search behaviour of your audience. Find out what they call things, how they identify subjects, how precisely or broadly they generally search.
You can also get good keyword ideas from the top keywords collection that contains the top 100.000 keywords of the year or the keyword directory where you can find keywords organized by subject.
Step 3: Choose Keywords
Copy the relevant counts and phrases into a spreadsheet. After you've examined all the individual phrases that could apply to your site, your spreadsheet will contain every phrase of importance.
Next, sort the phrases by the "count" column. The resulting display shows the relative importance of each phrase.
You will have to choose keyword phrases that are most relevant to your Web site - two and three-words keyword phrases that best describe your products and services. Many searchers enter one-word queries into the search form but the chance of competing successfully for one-word search engine keywords is fairly remote. The number of competing websites is simple too high.
Instead of wasting your efforts then you choose keywords with one-word, it is suggested that you concentrate on those keywords, which are easily manageable.
You can read more about Keyword Research on Aleksika's web site.
About The Author
Kim Thaysen, Manager for Aleksika. Experts in Search Engine Marketing. Aleksika is all about helping you do smarter business by increasing marketing Return on Investment.
So you want to get listed on Google? And you... Read More
OK. So you've created a nice website with lots of... Read More
Google does not accept payment for inclusion in their main... Read More
Link building is a waiting game. Many clients have asked... Read More
For those who haven't heard: article marketing is the new... Read More
In a recent report for a new client, I wrote:... Read More
As Google has gained in their search reputation the past... Read More
The most important thing you can do for your business... Read More
Hilltop is one of the major concepts underpinning Google's search... Read More
Trillions of Billions of content pages make up the wide... Read More
Thinking about purchasing that premium SEO software that will hyper-optimize... Read More
Online search giant, Google, often tests the waters for new... Read More
Would you like a checklist of the important steps to... Read More
First of all, the Google directory is really just the... Read More
First, you must realize that targeting the right keywords or... Read More
Getting indexed in Yahoo has become very difficult in the... Read More
IntroductionThe Google Sandbox is a term applied to the phenomenon... Read More
Search engine optimization is one of most popular online marketing... Read More
Among the many things you need to worry about for... Read More
Google is quickly changing...With the big buzz of Novembers fall... Read More
The pursuit of online information has become an increasingly dynamic... Read More
If you are a webmaster and you review your logs,... Read More
For your business web site, good search engine rankings and... Read More
Keyword optimisation is probably the most important thing that you... Read More
I came across a new website the other day and... Read More
I don't know about you, but I felt a lot... Read More
It all happened 3 months back, I have a blog... Read More
(A Reflective look at the little search engine that soared!)All... Read More
There are methods to increase your search engine rankings which... Read More
Google has recently made some pretty significant changes in its... Read More
Google returns more search results then any other search engine.... Read More
This article will cause many companies to stir, but it's... Read More
Five FAQ about Google PageRank1. What is PageRank and why... Read More
Internet users have never had it better what with Yahoo!,... Read More
Webmasters across the Internet were totally floored by what happened... Read More
This is the first lesson out of 6 that teaches... Read More
"This is a continuation of the pervious part, split into... Read More
MLM has been around way before the Internet. It is... Read More
Introduction The Google Sandbox is a metaphorical term... Read More
I couldn’t agree more with the headline of this article... Read More
Link popularity is very important these days for all websites... Read More
Why is it that webmasters are so quick to blame... Read More
With search engine algorithms changing seemingly daily, the quest to... Read More
From the perspective of a business owner, webmaster, or marketing... Read More
Back when I was starting out with my first internet... Read More
Search engine optimization sounds so daunting for most young companies.... Read More
There are those that get on the computer one night... Read More
Maggie knows how to find what she wants. She lets... Read More
Unless you've been living in a cave somewhere, I'm sure... Read More
Contrary to the claims of high-priced SEO firms, optimizing your... Read More
According to the Search Engine Marketing Professional Organization (SEMPO), advertisers... Read More
Sometimes a search engine optimization company will miss that glaring... Read More
When you were just a young and precocious student of... Read More
Watching a recent football game, I imagined two very different... Read More
Since search engines are the first stop for people on... Read More
As keyword marketing becomes more and more expensive and competitive,... Read More
Getting your website up and running is hard enough. After... Read More
Duplicate content is one of the problems that we regularly... Read More
1. Google love ...Google and all its programming is not... Read More
The internet marketing industry is now flooded with various page... Read More
The sun seems to be setting on the world of... Read More
Why get into Search engines and directories?Increase backlinks of your... Read More
It is by now a proven fact that content is... Read More
Most webmasters have no idea on how to make a... Read More
I have spent some time discussing the 5 different options... Read More
Trillions of Billions of content pages make up the wide... Read More
Search Engine Optimization (SEO) |