Keyword Popularity Check

Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords.

Based on the popularity count of these tools we should come up with a descending order listing of our most unused but good key phrase. These are our good target keywords. As the competition increases on the keywords, deeper optimization then just building keyword specific pages will have to be done.

Variations on sub- theme words:

This is the word- play to get into the mind of the user.

Now our set of 25 to 30 keywords will be expanded to include singular-plural word combinations, juxtaposing the same words in a different combination, using synonyms, building on the list of words using Thesaurus & a good dictionary.

The ideal set of keywords/ key phrases is to come up with around 70-100 possible ways of looking for that web site on the search engines (our keyphrases)

Research on these variations of the sub theme keywords for actually combing up with the combinations that are relatively un optimized for yet popular. At the end of this exercise we will have the ranked list of keywords, which we can start optimizing for.

General observations & other nuggets:

When using google to check for the competing pages through the SERP house the keyphrase in quotes. This will do the exact phrase searching for the phrase that we are optimizing for. Now to have a real feel of the actual competition on this phrase use the adword tool.

Typically offline competition for the business & online competition are not equivalent. The client needs to be driven out of this mindset. Online the competition for us depends on the key-phrases that we choose rather then the industry or the competition chosen keywords.

Another useful tip is to watch out for the ranking of the subpages on the SERPS page.

A higher occurenec of a sub- page suggests a lesser competitive key- phrase.

Keep excel sheets handy to work out on your key words

Here is a benchmark: If the site is fairly well optimized, and has a focused theme, then the combined total number of visitors from secondary variations of the main keyword phrase, should be higher than the number of visitors from your main phrase by itself.

Another yardstick can be that 20% of your search traffic reach you through your primary theme words. Another 20% through the sub theme words & their combos & the remaining 60% is fractional. A true pyramid.

Keep the keyword density on your pages in between 5-20% while optimizing. The latest talking optimization based on keywords is that almost none of the things mentioned above might apply as it is. You create text based on the end user perspective & optimize for 5-6 keywords per page. Check your referrer stats & fine tune optimization.

Free Keyword Tools:

The first tool that can be used is Overture.

One trick is to check the keywords on all the Overture tools, US, UK, DE, FR and even JP. You would be surprised at the ideas you can come up with on the other O Tools that do not appear on the US one. Also, the de-pluralizing and match-drive-alphabetization some times does not appear on the other tools. Second tool of course is the word tracker.

Use Google adwords to check on the competition for the chosen phrases using the CPC barometer. Higher the CPC more the competition.

Another tool is at:

http://espotting.com/popups/keywordgenbox.asp

Yet another tool is Alta Vista “PRISMA”

One can use Refine search option of Teoma to arrive at more generic/Primary keywords. Another way of doing that could be through the DMOZ subcategory study.

Refining of key words can be done using the Server side data or the referrs log.

7Search.com's Keyword Suggestion Tool

http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

http:/ /conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

More tools in here:

http://dmoz.org/Computers/Internet/Web_Design_and_Development/Authoring/Online_Tools/Key words/

Once the keywords have been finalized lets look at the places where we can utilize them.

Rakesh Ojha is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com

---

Building Link Popularity As Easy As 123

The most difficult area of SEO is building link popularity.... Read More

These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed

Google use a very complex function to determine which search... Read More

Google PageRank Explained

1. What is PageRank? Here is what Google says:" PageRank... Read More

Great Site Ranking in Google The Secrets Out

How many years did you register your domain name for?... Read More

Your Website Title Could Be Costing You Money

Nothing could be simpler than the title you give to... Read More

The Search Engine Secret That Is No Secret At All

It's common knowledge - we all know that it is... Read More

Optimum SEO Keyword Density ? A Real-Life Case Study

So you've built your website, you know what keywords you... Read More

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

Let's talk about what keyword density is and how to... Read More

Search Engine Ranking... Oh, the Mystery!

Rankings, Rankings, Rankings!How do you get your website ranked well... Read More

Promoting Home Business: Tips to Increase Web Site Sales

You've selected an appropriate Online Business Opportunity. That is not... Read More

The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe

A recent Search Engine Experiment Demonstrates how by combining Key... Read More

Increase Your Link Popularity for Free

Among the many things you need to worry about for... Read More

What To Look For When Shopping For A SEO Specialist

When, shopping for a Search Engine Optimization (SEO) company/specialist you... Read More

How to Make More Money with Your Mambo 4.5.1 Site

For those of you who are not familiar... Read More

1 Simple SEO Strategy To Get More Visitors To Your Site From Google

Did you know that you can dramatically increase the number... Read More

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

SEO #1: Choosing THE Keywords to Optimize for

This is the first lesson out of 6 that teaches... Read More

SEOing A Flash Intro

IntroductionWhy does a FLASH intro need SEO? Flash, the great... Read More

A Classified Way To Drive Business To Your Web Site

There are more than 105 million of them in the... Read More

Using Google

Thanks to a unique algorithm that produces most relevant results... Read More

Beyond the Box with Googles Web API

Google, the most popular, and many say best, search engine,... Read More

Branding Versus SEO

Branding versus search engine optimization is a marketing dilemma that... Read More

Simple Way to Get High Pagerank

Everyone knows that if your website has a high Google... Read More

Keep Your Web Site Content Relevant

Visitors and search engines love content-rich web sites, but just... Read More

Google Takes Care of Idiots Too

There's an old saying that goes, "God takes care of... Read More

SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)

In parts 1 - 6 you learnt how to develop... Read More

New Free Online Tool for Keyword Research

I came across a new website the other day and... Read More

Answers Count - Matching Keyword and Phrase Density

What's more important to your business success - the question... Read More

How To Start An Internet Business ? Meta Tags and Keyword Density

Okay, you have a domain name, layout and content. Now... Read More

The Biggest SEO Scam of All

While there are many ethical SEO firms serving Internet users... Read More

Martial Arts Webmasters: Time to Optimize Your Site!

A few months ago I was looking through the search... Read More

A Play In The Sandbox Is Necessary

There has been a good deal written about the Google... Read More

Keywords Finalization Methodology

To arrive at the set of keywords that:Describe business correctly... Read More