Keyword Popularity Check

Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords.

Based on the popularity count of these tools we should come up with a descending order listing of our most unused but good key phrase. These are our good target keywords. As the competition increases on the keywords, deeper optimization then just building keyword specific pages will have to be done.

Variations on sub- theme words:

This is the word- play to get into the mind of the user.

Now our set of 25 to 30 keywords will be expanded to include singular-plural word combinations, juxtaposing the same words in a different combination, using synonyms, building on the list of words using Thesaurus & a good dictionary.

The ideal set of keywords/ key phrases is to come up with around 70-100 possible ways of looking for that web site on the search engines (our keyphrases)

Research on these variations of the sub theme keywords for actually combing up with the combinations that are relatively un optimized for yet popular. At the end of this exercise we will have the ranked list of keywords, which we can start optimizing for.

General observations & other nuggets:

When using google to check for the competing pages through the SERP house the keyphrase in quotes. This will do the exact phrase searching for the phrase that we are optimizing for. Now to have a real feel of the actual competition on this phrase use the adword tool.

Typically offline competition for the business & online competition are not equivalent. The client needs to be driven out of this mindset. Online the competition for us depends on the key-phrases that we choose rather then the industry or the competition chosen keywords.

Another useful tip is to watch out for the ranking of the subpages on the SERPS page.

A higher occurenec of a sub- page suggests a lesser competitive key- phrase.

Keep excel sheets handy to work out on your key words

Here is a benchmark: If the site is fairly well optimized, and has a focused theme, then the combined total number of visitors from secondary variations of the main keyword phrase, should be higher than the number of visitors from your main phrase by itself.

Another yardstick can be that 20% of your search traffic reach you through your primary theme words. Another 20% through the sub theme words & their combos & the remaining 60% is fractional. A true pyramid.

Keep the keyword density on your pages in between 5-20% while optimizing. The latest talking optimization based on keywords is that almost none of the things mentioned above might apply as it is. You create text based on the end user perspective & optimize for 5-6 keywords per page. Check your referrer stats & fine tune optimization.

Free Keyword Tools:

The first tool that can be used is Overture.

One trick is to check the keywords on all the Overture tools, US, UK, DE, FR and even JP. You would be surprised at the ideas you can come up with on the other O Tools that do not appear on the US one. Also, the de-pluralizing and match-drive-alphabetization some times does not appear on the other tools. Second tool of course is the word tracker.

Use Google adwords to check on the competition for the chosen phrases using the CPC barometer. Higher the CPC more the competition.

Another tool is at:

http://espotting.com/popups/keywordgenbox.asp

Yet another tool is Alta Vista “PRISMA”

One can use Refine search option of Teoma to arrive at more generic/Primary keywords. Another way of doing that could be through the DMOZ subcategory study.

Refining of key words can be done using the Server side data or the referrs log.

7Search.com's Keyword Suggestion Tool

http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

http:/ /conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

More tools in here:

http://dmoz.org/Computers/Internet/Web_Design_and_Development/Authoring/Online_Tools/Key words/

Once the keywords have been finalized lets look at the places where we can utilize them.

Rakesh Ojha is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com

---

New MSN Search Engine: How Good is it?

If you have an online business or you just use... Read More

So, Where Has Your Search Engine Been Today?

Visit Google, Yahoo, MSN or one of the lesser search... Read More

Arrogant Overture Placing Greed Ahead Of Their Customers Needs

According to the dictionary, the definition of the word "overture"... Read More

Optimizing Your Website

Search Engine Optimization, optimizing your website for it to be... Read More

Search Engine Optimization that Works in the Long-Term

Search engines are constantly tweaking their ranking algorithms and when... Read More

Duplicate Content Penalty - How to Lose Google Ranking Fast!

Duplicate content penalty. Ever heard of it? This penalty is... Read More

8 Essential SEO techniques

1) Title Tag - The title tag is the most... Read More

Meta Tags - An Important Part of Every Web Page

Meta tags are an absolute must from a search engine... Read More

Search Engine Optimization - A Must

As you surf the web take a look around at... Read More

Search Engine Monopoly

Ever wondered how one search engine is dominating the entire... Read More

Top Ten Listing? Hmmmmmmmm

This is my question...I spend a fortune on SEO and... Read More

Submitting to the Search Engines and WebCrawlers

When you want your brand new site to be indexed... Read More

How Do I Improve My Web Site Conversion Rate? Part 3

Question 1How do keywords effect your conversion rate in terms... Read More

SEO Hints and Tips and Free SEO Tools

Do you realize that if you manage your website, SEO... Read More

How to REALLY Profit from SEO

I want to give you a few more things to... Read More

Stay In The Know With Google SMS

The Short Messaging Service (SMS) from Google sends short, quick,... Read More

How To Get Listed In Google For Free

Google does not accept payment for inclusion in their main... Read More

Commonly SEO terms and Jargon used by Search Engine Gurus

What does all this SEO jargon mean.Have you ever been... Read More

How To Design A Search Engine Friendly Website

There are many websites that fail to target their required... Read More

Google?s Siren Call ? Is It Crashing Your Search Engine Marketing?

It's difficult to dispute the rational behind the rant since... Read More

Google Page Rank Is Dead - Part II

In part I - Google Page Rank Is Dead -... Read More

Finding Targeted Keyword Phrases Your Competitors Miss

Finding Targeted Keyword Phrases Your Competitors MissFinding keyword phrases your... Read More

Google Contest - Nigritude Ultramarine

Search engine optimization experts are having fun with Google. Experts,... Read More

MLM and SEO - Bad Business! No Business!

MLM has been around way before the Internet. It is... Read More

Fixed Point of Reference

According to author Frank Peretti, "A fixed point of reference... Read More

KEI Concerns and CID Alternative

Like many folks, I have been using KEI for some... Read More

Why Top Search Engine Placements Never Move?

#1 question when it comes to web advertising is how... Read More

Which SEO Company/Firm to Choose for SEO Services?

In the last 2-3 years many new companies have mushroomed,... Read More

Optimize Your Site Pt2

6: The hidden benefits to having the right links. Every... Read More

The 3 Essential Components of a Search Engine Optimization Campaign

Everyday, the Search Engines average 300 MILLION searches. In a... Read More

Search Engine Optimization Tips For 2005 - Part Two

Welcome to the second part of our series of articles... Read More

Search Engines 101 - Search Engines Explained

What Are Search Engines?A search engine is a database system... Read More

Keywords, Choose Them Wisely

By now you have likely heard that keywords and keyword... Read More