Why is Search Engine Optimisation Expensive?

Many of our customers (http://www.internet-marketing-australia.com) find search engine optimisation (SEO) services quite expensive. From the client's point of view the results are intangible and the process is lengthy. Therefore, the clients are often reluctant to commit to the additional expense.

Typically, a call for SEO comes after the website is already up and running. The quoted price depends on the client's needs, industry, positioning, etc. The price varies a lot, yet the cost of optimisation is comparable to the cost of Web design.

Is it expensive? - You bet!

During the negotiations with the Web designers the client gets an expectation of having a beautiful and functional site developed for an X amount of dollars. The client is also getting a free hosting, free search engines submissions and other freebies. That is why the price looks reasonable.

Only at some later stage the client realises that there is not enough traffic (and potential buyers) coming through the website. Consultations with the Internet marketing gurus reveal that in addition to the extra cost there is a need to restructure the content - copy. Why was it not done during the Web design phase?

The answer is simple. Skill sets of Web designers, graphic designers, programmers and Internet marketing people are different. Each of the specialists focuses on a different aspect of the Web site. Thus, when starting the search engine optimisation, we come across design obstacles that take time - the client's - money to overcome.

Consider this: we discovered that the client's home page was overloaded with JScript and had only two sentences of actual readable text. To rectify the situation,we suggested and created new home page content (at least 250 words). We also asked the web designers to move the script out into a separate file.

The client had to pay for all the above services plus testing!

Wouldn't it be smarter (read: cheaper for the client) to consider SEO issues during the Web design phase, rather than after?

Customers would be happier, the websites would perform better...

Will the Web design firms have enough courage to approach SEO at the initial stage?

We hope they will?.

(Edited by Olya Crawley)

About The Author

Rkd Unger, Internet marketing consultant, founder of www.internet-marketing-australia.com; articlecity@smartstrings.com

---

Adding City Names At The End Of Your Keywords Can Bring You More Profits

In recent times, I have been closely studying keywords that... Read More

8 Essential SEO techniques

1) Title Tag - The title tag is the most... Read More

Get Personal With Google

Anyone who's been on the net any time at all... Read More

Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings

The point of optimizing your website is so that you... Read More

Make The Search Engines Love Your Site

Most webmasters have no idea on how to make a... Read More

Search Engine Robots - How They Work, What They Do (Part I)

Automated search engine robots, sometimes called "spiders" or "crawlers", are... Read More

How To Improve Your Search Engine Ranking

With search engines like Google currently indexing over 8 billion... Read More

Google is Quickly Changing...

Google is quickly changing...With the big buzz of Novembers fall... Read More

Does Javascript Affect Ranking?

Almost all SEO's agree that using too much javascript can... Read More

Keywords: The First Step To Recognition

Open Wordtracker [ http://www.wordtracker.com/ ] and you'll see... Read More

Complete Web-Site Optimization For Search Engines (Part 1)

SEO or search engine optimization strategy now becomes widely popular... Read More

SEO - Are You Making The Search Engines Mad?

If you've been involved in SEO (search engine optimization) for... Read More

Is Reciprocal Linking Dead?

I just read an article at SitePro News that really... Read More

The Google Phenomenon: Greatest Hits Collection

As my readers know, I've been one of Google's harshest... Read More

An SEO Checklist

Search engine optimization is on every webmaster's mind these days.... Read More

Keywords ? Key For All Doors

Keyword research is certainly the most important phase in Search... Read More

Adding Content To Your Site Every Day

If you have been a webmaster for more than a... Read More

Do Not Ever Link to a Site Without Doing This First!

Links are a crucial part of attaining high search rankings,... Read More

Search Engine Marketing Hype Killing Small Businesses

Think about the first thing you ever heard about "marketing... Read More

Google Is Taking Descriptions From Alexa!

In a recent study looking at the "descriptions" of website... Read More

When to NOT Hire a SEO and Why

When you get an e-mail from SEO Company with content... Read More

What is the Google Dance?

As with any good web developer, the ability to time... Read More

Finding the Right SEO Company

I often talk to people who have lost faith in... Read More

Search Engine Optimization Tips For 2005 - Part Three

Welcome to part three of our series of articles on... Read More

Surviving the Search Wars ? Local Directories

The pursuit of online information has become an increasingly dynamic... Read More

Dont Submit Your Website To Any Search Engines

We all want to get our websites high up in... Read More

Search Engine Copywriting: Focus on One Topic

Perhaps the simplest of all the lessons I have learned... Read More

7 Essential SEO techniques

1) Title Tag ? When we're talking about SEO Technique,... Read More

How to Get Non-stop Free Traffic to Your Website

Yet the simple truth is that without traffic a website... Read More

Link Popularity

In today scenario when we talk about Search Engine Optimization,... Read More

PageRank and How It Gets Assigned

We know that each and every website page is assigned... Read More

Buzzwords vs Effective SEO Keywords

Ever see a website that seems to speak a foreign... Read More

Optimizing Online Catalog Copy for the Search Engines

It only makes sense. You have an e-commerce catalog site.... Read More