PageRank and How It Gets Assigned

We know that each and every website page is assigned a Google Page rank, based upon a mathematical algorithm. Pages rank on a scale of 0 (zero) the lowest, and 10 (ten) the highest. Linking between websites both internally and externally pass a value or Page Rank.

If site A links to site B, a percentage of Site A's Page Rank is passed or credited to site B. Nothing is lost from site A in terms of Page Rank unless the link is to a banned area, or bad neighborhood.

The amount of Page Rank Site A passes is determined by the amount of Outbound links of site A's page. The more Outbound links, the smaller percentage of Page Rank is passed. Pages with large amounts of outgoing links pass very little Page Rank and in some cases may cause more harm than good. Try to avoid linking to pages that have large amount of outgoing links, Like Link Farms etc.

A real life true example. Site A had a Page Rank of 4, there were only 2 outbound links on Site A. One of those outbound Links was to brand new Site B. Brand new Site B had 3 out going links, and NO other Incoming Links, besides the one from Site A. Google awarded Site B a new Page Rank of 4.

From this real life example, we see that the fewer outbound links per page, the more Page Rank is passed.

If Site A in the example above had a large number of outbound links on the page, then a smaller percentage of Page Rank would have been passed and New Site B would have received a lower rank then the equal rank that was passed.

Higher Page rank sites linking to your site to pass PR is consider valuable, but normally the higher Page Rank sites have a tremendous amount of existing outbound links so the true Page Rank Passes is normally minimal. It is also hard at times to get a quality higher Page Rank page to link to your site. Lower Page Rank sites are very important in Passing Page Ranks and link exchanges. Their Page Rank usually grows with age and has more inbound links than outbound links, creating a higher Page Rank, which in turn passes to your site via it's outbound link.

In general terms, an individual page's Page Rank is determined by the amount of links going out of that page (outbound) and the amount of links coming to that page (Inbound). A general rule of thumb: you want to have more inbound links than outbound links.

Definite things to avoid.

When doing reciprocal linking, make sure you check the amount of outbound links that not only the page has but the overall site as well. Search engines such as Google doesn't like Link Farms ( 1000's of links on the site), gambling sites and pornography. Unless that is your business, don't link to any of those types of sites.

You can lose Page Rank and Search Engine Results by Linking to sites that are considered Banned, or Bad Neighborhoods. Be aware and check before linking. Even if you aren't "punished", you will gain no benefit and the PR leached away from your site is not worth it.

Be aware to whom your site is linking to via outbound links. Periodically check your outbound links making sure that they are:

1) Still an active website

2) Still a resource for the reason you linked to them in the first place

3) They have not changed theme formats and are still a quality site.

Page Rank grows over time. Google updates visible Page Rank infrequently, like every 4-8 months or so. The best SEO strategy is to link to and link exchange with like themed sites or quality sites.

Article by Ed Charkow - Ed is the webmaster at http://www.seoengine.info and http://www.nichesitespecial.com . Reprint rights are granted with live hyperlinks and resource box intact.

---

Boost Your Website Rankings with Expert Content

The chase for a high web ranking is constantly on... Read More

Google Sitemaps Explained - How To Use Google Sitemaps

Three Ways To Index Your Site With Google Sitemaps [Difficult,... Read More

The Secret To Getting Indexed In Yahoo

Getting indexed in Yahoo has become very difficult in the... Read More

What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?

Ok, so over the past month or so I've been... Read More

Search Warrant

So, you've just paid £300 - £10,000 for a new... Read More

Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?

You may be hiding if the search engines can't 'see'... Read More

How to Get Listed in Yahoo Within 48 Hours, Without Paying $299

First of all you need to get a blog. If... Read More

6 Ways To Attract Search Engines To Your Website More Often

Adding fresh, updated content to your website is the surest... Read More

All About Links -- Interview With Link Building Expert , Bob Gladstein

Julia: Welcome Bob. Thank you for taking the time to... Read More

Has Google Lost the Plot?

With the help of MSN, recently I've been reminiscing about... Read More

Look Out MSN Search, Here Comes Gbrowser

It is official, the search engine wars are in full... Read More

A Real Example of Search Engine Optimization (SEO) Success

The term, Search Engine Optimization (SEO), refers to a set... Read More

Search Engines from a Webmaster Perspective

By now, virtually every webmaster has heard or read that... Read More

Buzzwords vs Effective SEO Keywords

Ever see a website that seems to speak a foreign... Read More

Can Google Really Deliver Country Specific Searching?

This is a serious matter, can Google really deliver top... Read More

Keyword Research And Overture

Many of us who build websites get in the habit... Read More

Link Reputation - How to Improve Search Engine Rankings

One of the most overlooked strategies to improve search engine... Read More

The Long And Short Of It Is That These Two Sales Techniques Are The Same

With the Internet beginning to stand up and be counted... Read More

Getting Your Site Seen By Search Engines

Is your website listed on search engines? When people search... Read More

What All Top Google Websites Have in Common

While it is okay to admire and envy all those... Read More

Introduction to Google Page Rank (PR)

For anyone looking to enhance their Google Page Rank (PR)... Read More

Search Engine Metrics: Organic Search vs. Paid Placement

Let me preface this report by citing advertisers in 2004... Read More

SEO #2: On-page Optimization

Yesterday you should have read the first course out of... Read More

Google PageRank Explained

PageRank - an exclusive technology developed by Google which can... Read More

Google Rankings -- Achieve Top 10 Rankings with Free Tools

In order to get a top 10 google ranking it... Read More

10 Steps To Higher Search Engine Positioning

There is perhaps no more level playing field in business... Read More

How Ive Maintained 7 Top Ten Google Rankings For Nine Months

Back in November 2004 I discovered a way to get... Read More

Google ? A Bit of History

The first question most people have is, "What the heck... Read More

Dont Make the Top 30 SEO Mistake

SEO consultants will tell you that you need to be... Read More

SEO and the Outsourcing of Inbound Link Building

Search Engine Optimization nowadays has a lot to do with... Read More

Selecting The Title Of Your Link Exchanges

I want to touch base with selecting the title of... Read More

Internet Directory Submission Tips

Internet Directories and their ImportanceThere are two very pertinent reason... Read More

Keywords, Choose Them Wisely

By now you have likely heard that keywords and keyword... Read More