Google Is Taking Descriptions From Alexa!
In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com.
If you take your top key word search engine placement within Google and look at your website's description, you will notice something similar with other websites, the descriptions match those taken from Alexa.com!!!
Take a peek for yourself.
1 - Search for your top key word in Google (usually the first key phrase within your title tag).
2 - Now copy & paste this description in a note pad or word doc.
3 - Once you have this, go to: www.alexa.com
4 - Type in your "url" in the address bar
5 - Look at the description from Google and the description from Alexa, they should be an exact match.
NOTE: If you do not have a description in Alexa, Google will come up with its own version but in reality, wouldn't you want to be in control of your website's description within the SERP's?
Not having a description in Alexa - Could it directly affect your Google search engine results?
ABSOLUTELY ! ! !
I would suggest looking at your description in Alexa to make sure that it directly targets your top key phrase that you want performing well within Google.
Your Alexa description could very well determine better SERPS within Google! Google feeds results into Alexa which in turn updates information on website ranking. They are partnered up, why wouldn't they use each others results?!
Alexa's Description is the "text book" definition:
I don't blame Google for wanting to use these descriptions. Most descriptions in Alexa are the "text book version" of your company's description and are usually well written, and well thought out. This would give Google an advantage so that they can spend less time on delivering quality descriptions and more time delivering better results within their searches.
I really like this idea because if this were true across the board, Google would be giving the individual website owner more freedom to write a proper description for their SERPS without using it to spam or create false information. Again, it would have to be approved by Alexa's team anyways, they probably wouldn't allow key word stuffing for their site as it is.
About The Author:
Martin Lemieux is the owner of the Smartads Advertising Network who helps to increase your business online and offline.
Smartads Internet Marketing: http://www.smartads.info
Smartads Canada: http://www.smartads.ca
Copyright © 2005 Smartads Advertising Network - Reprints accepted as long as the resource box & entire article remains the same.
|
|
|
|
|
|
|
|
Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1
The top three search pages- the only place you'll be... Read More
No Cost Search Engine Marketing
As a matter of fact, I recommend NOT wasting money... Read More
Keyword Targeting Strategy In Your Site
Once the keywords have been decided for the site one... Read More
The Real Search Engine Optimization Guide
Nowadays, there is so much talk about SEO (search engine... Read More
Googles Next Big Move
November 2003 might go down in history as the month... Read More
SEO and the Outsourcing of Inbound Link Building
Search Engine Optimization nowadays has a lot to do with... Read More
Directories and Their Importance for Search Engine Rankings
About directories:A directory is simply a web site that contains... Read More
Should You Buy Text Links?
You can rank number one (Or at least in the... Read More
How and When Should I Submit My Website to Google?
As soon as you register your domain name, submit it... Read More
How To Get Listed In Google For Free
Google does not accept payment for inclusion in their main... Read More
PageRank for Websites: Is There More to the Web?
Google's PageRank has been around for years, and in the... Read More
Getting Noticed by Search Engines
We all, meaning us webmasters want to have the best... Read More
3.5 Reasons You Need To Forget About Search Engines
Have you ever stopped to think how much time is... Read More
What is the Google Dance?
As with any good web developer, the ability to time... Read More
Getting One Way SEO Links - The Easy and FREE Way
What we are hunting for?Unique Domains,One Way Links,Text Link copy... Read More
Without Conversion Rates You Don’t Know If You’re Mickey Mouse Or Mickey Mantle
I couldn’t agree more with the headline of this article... Read More
Find Best Keywords For Your Site
Keyword optimisation is probably the most important thing that you... Read More
Content Is King
Over the past few years, there have been many debates... Read More
Attack Smaller Searches To Get The Big Ones!
Searching online can not only be fun, but you sometimes... Read More
Search Engine Optimization For Blogs
Blogging software is really a simple Content Management System (CMS)... Read More
How To Use Google As A Niche Website Builder
The popularity of weblogs or blogs has gotten a lot... Read More
Google Rankings ? Achieving a Top 10 Position in Google ? Part 1
Achieving a top ranking position in Google is every webmasters... Read More
The Importance of Search Engine Optimization
Search Engine Optimization is a key to any successful internet... Read More
Top Ten Listing? Hmmmmmmmm
This is my question...I spend a fortune on SEO and... Read More
Googles Good-Writing Filter
I was recently struck by the fact that the top-ranking... Read More
Do-It-Yourself Keyword Optimization
The first step in a search engine optimization campaign is... Read More
Agressive Linking Strategies Help To Get Your Site Noticed
A good link building strategy has become an essential part... Read More
Tops In Toolbars?
Most internet marketers are aware of, and probably use, the... Read More
Google Patent Application - User Data As Part of Ranking Process
In this third article, we continue to dig into the... Read More
When SEO Takes the Value out of a Website
Every webmaster would like to see his/her website to be... Read More
Use Keyword Articles for Search Engine Optimization
Search engine optimization is very important for your online business... Read More
3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Want to avoid being blacklisted by the search engines and... Read More
Cache in the Bank: Understanding Googles Advanced Operators
If you would like to know when your site was... Read More
Link Horse Trading For The PR Challenged
After 105 days Google finally updated PR. And it's about... Read More
The 7 Best Stealth Techniques to Improve Your Google Rankings
Stealth as in Spying. But Knowing What your Top Competitors... Read More
Screwed: Is this an inevitability in the SEO World?
By about 2pm everyday, each of my team members has... Read More
When to Hire a Professional SEO Firm?
In efforts to increase sales and profitability, more and more... Read More
Keyword Ownership: What It Is And Where Its Headed
Have you ever got one of those silly emails that... Read More
Search Engine Optimization Tip: Dont Buy Anything Before You Learn More!
Thinking about purchasing that premium SEO software that will hyper-optimize... Read More
Two Myths About the Search Engine Listing
Getting top search engine listing is perhaps one of the... Read More
Search Engine Optimisation: The Soon to be Impossible Dream!
There are today search engine and internet marketing services, in... Read More
Search Engine Optimization for Everyone
There are many facets to SEO and the search engines... Read More
Search Engine Optimization and Submission Tips
Bringing visitors to your site from the main Search engines... Read More
A Three Day Marketing Plan for Better Google Rankings
If you're reading this article, you've probably discovered that simply... Read More
SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10)
In parts 1 - 7, you learnt how to develop... Read More
Google Is Not Only A Search Engine!
When you now organize a street interview and ask people... Read More
Can Google Really Deliver Country Specific Searching?
This is a serious matter, can Google really deliver top... Read More
Local Search Optimization - A Guide to Getting Started
While searching the web these days, it's hard not to... Read More
How to Choose Keywords to Theme Your Pages and Boost Your Traffic
One of the most frequent questions I get asked is... Read More
The Google Strategy
Webmasters across the Internet were totally floored by what happened... Read More
The Simple Formula To Search Engines
Search engines are one of the best tools to bring... Read More
10 Quick Ways To Kick-Start Your Profit Pulling Keywords
First, you must realize that targeting the right keywords or... Read More
Google Sitemaps: 7 Benefits You Cant Ignore
Google Sitemaps enables Webmasters to Directly Alert Google to Changes... Read More
Do It Yourself SEO
Internet surfers use search engines more than any other tool... Read More
Promoting Home Business: Tips to Increase Web Site Sales
You've selected an appropriate Online Business Opportunity. That is not... Read More
How to Get Listed in Yahoo Within 48 Hours, Without Paying $299
First of all you need to get a blog. If... Read More
Creating a Google SiteMap For Your Work At Home Business Web Page
Search engine traffic is the best traffic You can get... Read More
Top 5 Search Engine Optimization Mistakes
There are a lot of ways to promote your website... Read More
Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links
Reciprocal links are an important step in your overall plan... Read More
Dealing With Search Engine Stress In A Home-Based Business
As a member of several search engine optimization forums, I... Read More
Search Engine Optimization Tips For 2005 - Part One
Anybody who has their own website or is involved in... Read More
Link Building - The Waiting Game
Link building is a waiting game. Many clients have asked... Read More
?Web Content Management System fr Window?: Search Engine Typos
Oops! I meant "web content management system for windows." Do... Read More
What Is Waiting for Us? Tomorrows SEO Industry
Today, SEO is swiftly approaching saturation point. More and more... Read More
The Reality of Search Engine Submissions
Over the last few months, search engine submissions have changed... Read More
KEI Concerns and CID Alternative
Like many folks, I have been using KEI for some... Read More
Search Engine Optimization (SEO) |