I set out with the intention of writing a self improvement type article with an original temporary working title of 'How To Overcome Fear'.
Being the sound marketing man that I am though, my first action was to research whether this was relevant to many peoples lives.
What followed was a mistake.
I had read recently about a 'Google Suggest' in Beta test mode (http://www.google.com/webhp?complete=1), and so I thought I would give it a whirl.
I should have known better - distractions on the web happen to me all the time.
The next hour passed effortlessly away as I played with the new found toy.
This is Google's own description of the tool:
'What is Google Suggest?
As you type into the search box, Google Suggest guesses what you're typing and offers suggestions in real time. This is similar to Google's "Did you mean?" feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type "bass," Google Suggest might offer a list of refinements that include "bass fishing" or "bass guitar." Similarly, if you type in only part of a word, like "progr," Google Suggest might offer you refinements like "programming," "programming languages," "progesterone," or "progressive." You can choose one by scrolling up or down the list with the arrow keys or mouse.
That's pretty cool. How does it do that? Our algorithms use a wide range of information to predict the queries users are most likely to want to see. For example, Google Suggest uses data about the overall popularity of various searches to help rank the refinements it offers...'
Here are some thought provoking results:
'How to overcome fear' - 2,580,000 results
'How to overcome anxiety' - 119,000 results
At least I am right to be targeting my article towards those expressing concern about fear.
But here is the strange thing - Google sponsored AdWord links for 'anxiety' is twelve, but 'fear' only has three.
There are many more anomolies such as this in a very short time.
Furthermore, look at these interesting results from Google Suggest:
The really amazing thing is how big some of the search results are:
'How to be happy' 95,000,000 results - sponsored links, nine.
AND
What about these:
'How to be hot' - 192,000,000 and get this - NIL Google sponsored links.
'How to be humble' - 6,700,000 - NIL Google sponsored links.
This last example has been included, as it is more surprising in that even the normal Google search for the keyword phrase 'how to be humble' throws up results that bear vary little resemblance to the searched term. Try it and see.
What absorbed me were the ranking figures showing on the right. IF the figures are correct I can confidently state that product producers, affiliates and advertisers are really missing out on a lot of massively searched niches.
Have I found a goldmine? Should I be revealing all this?
Well I don't know, and frankly I am puzzled by what the 'Google Suggest' numbers really represent.
I am not going to get that excited as I have just been to Wordtracker which gave me these results for two of the above terms.
'How to be hot' - 13 searches in the last 110 days
'How to be humble' No searches in the last 110 days.
So where do the 'Google Suggest' figures come from? Can you throw any light on this, because if you can it will save me being distracted further in search of the truth.
Oh - and there is still that article to write about overcoming fear. Down to it.
Keith is the Managing Director of Creative Eye and has over 10 years experience in website design, development and project management. To read more from Keith Watson, visit http://www.creativeeye.co.uk/articles/
Your Website visitor reports are a goldmine of information. If... Read More
Over the last few months, search engine submissions have changed... Read More
Internet search engines exist to organize the seemingly immeasurable amount... Read More
So you've built your website, you know what keywords you... Read More
According to author Frank Peretti, "A fixed point of reference... Read More
Web users turn to search engines for answers to their... Read More
Purchasing web design service is confusing with all of the... Read More
With search engine algorithms changing seemingly daily, the quest to... Read More
As a search engine optimization specialist I often optimize existing... Read More
Its a matter of here today, gone tomorrow at the... Read More
Does Creating a Google Site Map and Telling Google About... Read More
A search engine optimization maintenance service plan will ensure that... Read More
This is another one of the controversial questions in many... Read More
Search engine traffic should be a priority for any online... Read More
What Are Search Engines?A search engine is a database system... Read More
Before you make drastic changes to your website after a... Read More
We all know that the most targeted traffic we can... Read More
All the great efforts made for making your own site,... Read More
The world of search engine optimization (SEO) can be a... Read More
I want to give you a few more things to... Read More
Keywords are terms or words related to particular topic. Keyword... Read More
In parts 1 - 5 you learnt how to develop... Read More
A recent Search Engine Experiment Demonstrates how by combining Key... Read More
Most web surfers start their sessions at a search engine... Read More
When Paypal's official Web site no longer ranked #1 in... Read More
Search Engine Optimization (SEO) has become one of the biggest... Read More
With more and more experts and search engine enthusiastsclaiming the... Read More
(A Reflective look at the little search engine that soared!)All... Read More
More and more webmasters are building websites with publicly available... Read More
What is Search Engine Optimization?Search Engine Optimization or SEO for... Read More
I recently was asked by an author to remove a... Read More
With the Internet beginning to stand up and be counted... Read More
In today scenario when we talk about Search Engine Optimization,... Read More
You've selected an appropriate Online Business Opportunity. That is not... Read More
Search Engine Optimization (SEO) doctrine states that you should always... Read More
Most Search Engine Optimization (SEO) experts agree that links back... Read More
If you have a website then you already know the... Read More
There are many facets to SEO and the search engines... Read More
Ok, so over the past month or so I've been... Read More
We know that each and every website page is assigned... Read More
As my readers know, I've been one of Google's harshest... Read More
More and more webmasters are building websites with publicly available... Read More
Is your website listed on search engines? When people search... Read More
The "Number One" Question - the question that I (and... Read More
Is your new site sitting in the infamous Google "sandbox"?... Read More
When online "Use it. Use it. Use it."Google is our... Read More
Nothing could be simpler than the title you give to... Read More
Links are a crucial part of attaining high search rankings,... Read More
In the fall of 1990, the musical group Snap had... Read More
It used to be that designing an attractive website to... Read More
The following are a list of mistakes can ensure that... Read More
The latest news to hit the Internet's 'water cooler' is... Read More
SEO is a never ending battle! So is SEO... Read More
In my previous article, I raised the issue that proper... Read More
Given that Google now provides over 75% of all Internet... Read More
You can rank number one (Or at least in the... Read More
In parts 1 - 5 you learnt how to develop... Read More
One of the most overlooked, but important components, on your... Read More
The Internet is a wonderful place full of resources that... Read More
Reciprocal linking scams have increased immensely during the past year.... Read More
If you have been a webmaster for more than a... Read More
Welcome to part three in this search engine positioning series.... Read More
Google is currently one of the dominant entities on the... Read More
What's the difference?For those who aren't quite clear what the... Read More
The internet is the largest market place on earth. It... Read More
Keyword Research is the first task in optimizing your web... Read More
Search Engine Optimization (SEO) |