When SEO Takes the Value out of a Website

Every webmaster would like to see his/her website to be the number 1 search result returned in search engines. A number 1 spot in Google pretty much guarantees loads of traffic to a website which can then materialize in high revenue for the website owner.

To reach that number 1 spot search engine optimization (SEO) is the tool webmasters have to use in almost every case. Several books have been written covering search engine optimization. Hundreds of websites cover the topic and give loads of advice. There is so much information about this topic - it's almost impossible to digest. Webmasters have all they need available at their hands at any time and also share the knowledge. Google (as an example) changes the rules all the time and missing out on these things can mean that a website drops down to the bottom of the search results delivered on any given search. The hunt for the best search engine optimization results is on 24 hours a day, 365 days a year.

As with anything there will always be people who go a step too far. Search Engine Optimization is no exception. You've got the Black Hats who do use every legal or illegal trick to increase their website's search engine ranking and you have the so called White Hats who play by the rules and only use legitimate SEO tools and tricks. And then you have people who just over-do it. They build their websites completely optimized for the search engines but seem to forget about the user in the end. These websites are stuffed with keywords and phrases all over. Navigation and presentation of content is optimized for the search engine but they seem to completely forget about the human factor. Yes, driving traffic to the website from search engines is great. But what if the site is difficult to navigate for the visitor because it is optimized for a search engine and not for usability? A website not meeting the needs of humans is set up to fail.

Having the number 1 spot in a search engine will not materialize in higher profits and revenue if the site does not meet basics requirements for humans to a) navigate the site properly and b) to be able discover what they are looking for in an easy way. Articles stuffed with the same keywords over and over again are hard to read and the information the user is looking for is difficult to extract. Links to sub-pages covered under keywords over and over again will make it difficult to even get to the information the user is looking for. The user experience will be disappointing and will lead to the user moving on to other sites that are able to deliver information in an appropriate way. There are other webmasters who are able to achieve high search engine rankings and still offer satisfying experiences for users on their websites?

So, if you are a webmaster - will you optimize your websites for search engines or for the user?

About the Author

Christoph Puetz is a successful entrepreneur and international book author. Examples of his search engine optimization work can be found at Web Hosting Tutorials, Highlands Ranch and at Credit Repair.

The article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.

In The News:


pen paper and inkwell


cat break through


PPC v Natural Search ? A Cost Comparison Case Study

The attraction of Pay Per Click (PPC) online advertising is... Read More

Stay In The Know With Google SMS

The Short Messaging Service (SMS) from Google sends short, quick,... Read More

Are Search Engines Worth It Any More?

The "Number One" Question - the question that I (and... Read More

How to Avoid Getting OOPed On by Google?

Earlier this year, I was having trouble getting good search... Read More

Search Engine Optimization (SEO) - Fix Your OffPage!

Search Engine Optimization (SEO) is something you should be aware... Read More

SEO Tips for Google

Getting a high ranking on Google is a big achievement.... Read More

Types of Links

Internal Linking ? An introductionThe web as they call it... Read More

Site Maps: Let Search Engines Find Your Pages

With 40 million websites in existence, and more than 3... Read More

The Myth of Search Engine Submission

Contrary to what most people think, it is not necessary... Read More

Why Optimize Your Site For Search Engines?

Sometimes a search engine optimization company will miss that glaring... Read More

Is Page Not Found Making Google Tell The World Site Not Found?

Search Engines are hard to tame, that's for sure. But... Read More

Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics

Getting your site noticed by the search engines and rewarded... Read More

SEO #5: Analyzing the Top Ranked Website on Google

Yesterday you should have read the forth course out of... Read More

Designing a Better System for Search Engines

Designing a Better System for Search Engines and Information Distribution,... Read More

Search Engine Tips & Techniques

As you are building your site or getting your site... Read More

Keyword Research And Overture

Many of us who build websites get in the habit... Read More

Even More Tips For Getting A Top 10 Search Engine Ranking!

I have spent some time discussing the 5 different options... Read More

Getting Specific With Local Search Engine Optimization

Localized search engine optimization is often overlooked as an excellent... Read More

Search Engine Optimization and Submission Tips

Bringing visitors to your site from the main Search engines... Read More

Tools of the Trade, the SEO Must Have Utilities

Search Engine traffic accounts for nearly 80% of the Internet... Read More

Basic Search Engine Promotion

I can't tell you how many times people have asked... Read More

Google Local Search And The Impact On Natural Optimization

With the advent of Google Local, a service that helps... Read More

How To Conceal Your Website?s ?Fingerprint? From The Search Engines

The internet marketing industry is now flooded with various page... Read More

Easy Web Tips

How can you be found on the web?The web is... Read More

Linking for Traffic not Positioning!

With more and more experts and search engine enthusiastsclaiming the... Read More

Developing A List Of Keywords For Marketing

Keywords aren't just some words that allow search engines, like... Read More

Can Google Really Deliver Country Specific Searching?

This is a serious matter, can Google really deliver top... Read More

Is Reciprocal Linking Dead?

I just read an article at SitePro News that really... Read More

How Important is PageRank, Really?

Webmasters can spend most of their waking hours doing everything... Read More

Internet Marketing and SEO

Have you ever seen any email offers of getting you... Read More

Google Love - Five Top Tips To Make Google Love Your Site

1. Google love ...Google and all its programming is not... Read More

Using Blogs for SEO

Why Start A Blog?I knew about blogging and blogs for... Read More

Googles Good-Writing Filter

I was recently struck by the fact that the top-ranking... Read More