Ten Steps To A Well Optimized Website - Step Seven ? Website Submissions

Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so.

With services offering to help you get more traffic and higher search engine positioning by submitting your website to "18 Bazillion Search Engines For Just $19.95 Per Month!" and other such claims, there has grown much confusion around website submissions. In this article we will clear up many of the misconceptions around submitting your website and may even save you "Just $19.95 Per Month!" in the process.

Over this series we will cover the ten key aspects to a solid search engine positioning campaign.

The Ten Steps We Will Go Through Are:

1. Keyword Selection
(http://www.beanstalk-inc.com/articles/search-engine-positioning/keywords.htm)

2. Content Creation
(http://www.beanstalk-inc.com/articles/search-engine-positioning/content.htm)

3. Site Structure
(http://www.beanstalk-inc.com/articles/search-engine-positioning/structure.htm)

4. Optimization
(http://www.beanstalk-inc.com/articles/search-engine-positioning/optimization.htm)

5. Internal Linking
(http://www.beanstalk-inc.com/articles/search-engine-positioning/internal-linking.htm)

6. Human Testing
(http://www.beanstalk-inc.com/articles/search-engine-positioning/human-testing.htm)

7. Submissions

8. Link Building

9. Monitoring

10. The Extras

Step Seven ? Website Submissions

While there are definitely more critical areas of the website optimization process there is perhaps no area subject to as much misinformation and to such a vast audience. Here are some common misconceptions that are often believed about search engine submissions:

1. You need to submit your website often to keep it indexed by the search engines

2. You need to submit your website to thousands and thousands of search engines to get decent traffic

3. Submitting your website often will keep you at the top of the search engine rankings

These beliefs are all incorrect and those who can make a quick buck selling this disservice perpetrate them. If you have not recently received an email offering to "Submit Your Website To More Search Engines Than There Are Websites On The Internet For Just $19.95 Per Month!" then I can pretty much guarantee that you will in the not-too-distant future if your email can be found somewhere on your website.

An irony of this can be found in Google's webmaster area where they note:

Amazingly, we get these spam emails too:

"Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."

Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.

Good advice as I'm sure Google has their website submissions taken care of. Just because you receive such an email, doesn't mean that you're missing out on anything. Let's first look at a breakdown of which engines are responsible for which traffic.

According to research the major search engines are responsible for the following percentages of traffic as of June 2004:

Google ? 41.6%
Yahoo ? 31.5%
MSN ? 27.4% (MSN draws their results from Yahoo!/Overture)
AOL ? 13.6% (AOL draws their results from Google)
Ask Jeeves ? 7.0%
Lycos ? 3.7%
Netscape ? 3.0% (Netscape draws their results from Google)
AltaVista ? 2.7% (AltaVista draws the Yahoo!/Overture)

Source: Neilson/Netratings (http://www.nielsen-netratings.com/)
Note: These numbers total over 100% as people may use multiple search engines if they don't find the information they are looking for at the first one they try.

So what does this tell us? This tells us that the very vast majority of search engine traffic does not come from many thousands of search engines but rather, relatively few. This would lead to the obvious questions, "Is it worth paying to be submitted to thousands of search engines?" The real answer, "No."

Then How Do I Submit My Own Website?

Automated search engine submission systems simply access the existing and readily accessible "Add URL" pages of the search engines and automatically submit your site. You can do this yourself simply by visiting the search engines and submitting through these same pages.

To simplify this process you can visit the "search engines" page on the Beanstalk Search Engine Positioning website (http://www.beanstalk-inc.com/info/search-engines-major.htm) where we link directly to the submissions pages of the major engines.

But What About The Other Engines? Surely They Provide Some Traffic?

Quite honestly, they may. You may get a visitor or two. Is it worth $19.95/mth or some such amount? No. You can get a better dollar/visitor ratio on any of the many PPC engines out there.

An additional point to note is that you may want to actually visit some of the lists of engines on the sites offering these services to you. You will discover a couple of important facts:

- Many of these so-called "search engines" are not engines at all but rather FFA (Free-For-All) pages and classified ads sites. They will not help your rankings, you will not see traffic from them and your listing will probably last about as long as spam in your Inbox.

- Many of the actual search engines and directories are topical. What this means is that they are focused on a single area and unless your site coincidentally is about space exploration, topographical mapping, etc. you won't get listed. Submitting should not be confused with "guaranteed listing". Submitting your site to thousands of engines is not the same as getting your website indexed on thousands of engines.

The Submission Myth

The truth of that matter is, submitting your website at all can realistically be considered a waste of time. Aside from a few key general directories (DMOZ, Yahoo, etc.) and a number of SEO directories, we did not submit the website www.beanstalk-inc.com to any of the major search engines. It's true, not a single submission.

Are we indexed? Yes we are.

How did we get indexed without submitting our site? If you take the time that you would be spending submitting your site and spend it instead finding quality inbound links (which we will write about next week) your site will be indexed and much quicker than you think.

You've probably heard the term "search engine spider". Search engines crawl websites. This means that they visit a page, follow all the links on that page and so on. If you have a link on a website that is already known to the search engines it is only a matter of time before your website will be found by default. If fact, when the Beanstalk site went live and the first link was established to it, it did not take the weeks that are estimated through the use of the submissions pages for our site to be found. The homepage of beanstalk-inc.com was index by Google three days after the site went live and the other major engines followed within a week or so.

Final Notes

If there are any points that I hope you take away from this article they are the following:

1. Automated search engine submissions services are not worth the money they charge.

2. You do not need to be submitted to thousands of "search engines". The vast majority of traffic comes from the top few.

3. You will want to consider whether it is even worth the time to submit to search engines or whether that time could be better spent building quality, relevant links to your site and submitting your site to the major and topical directories.

An additional failing to the automated submissions systems not covered above is their inability to take into consideration the exact characteristics of your website for their directory submissions. When you're submitting your website to directories you will have to choose the exact category your site falls into. Most directories have slightly different category hierarchies and the more exact you are in your submission, the higher the chance you will be listed. Automated systems can never be as exact across multiple directories as a human can.

Submitting your website, even correctly, will not guarantee you top rankings however it will leave you with money in your pocket to spend on other promotional endeavors that may actually produce a solid ROI. And THAT'S what it's all about.

The rankings? You'll have to read the other nine steps of the series to find out how to attain those.

Next Week

In part eight of this search engine positioning series we will cover the importance of link building, how to attain high quality, relevant links to your website, and the tools to reduce the time it take to do so significantly. With the importance of inbound links to your overall rankings you won't want to miss this very important step in the website optimization process.

Dave Davies is the CEO of Beanstalk Search Engine Positioning. He has been optimizing and ranking websites for over three years and has a solid history of success. Dave is available to answer any questions that you may have about your website and how to get it into the top positions on the major search engines. To keep informed about what going on in the SEO world you may also want to visit the newly created SEO blog on the Beanstalk website.

---

Google Takes Care of Idiots Too

There's an old saying that goes, "God takes care of... Read More

Effective Keyword Optimization and Analysis Techniques

Keyword optimization involves vital keyword selection and placement strategy depends... Read More

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

3.5 Reasons You Need To Forget About Search Engines

Have you ever stopped to think how much time is... Read More

10 Costly Search Engine Mistakes to Avoid

If you have a website then you already know the... Read More

Do Not Drop Your Web Site Off the Search Engine Cliff

If you've been feeling like Tom Cruise climbing up the... Read More

Googles Next Big Move

November 2003 might go down in history as the month... Read More

SEO: The Good, The Bad And The Ugly

I seem to have created quite a stir, on a... Read More

Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities

There has been endless webmaster speculation and worry about the... Read More

Reciprocal Links to Boost Link Popularity ?

Link popularity means the number of incoming links pointing to... Read More

Emerging Methods for Effective Search Engine Ranking

Search Engine traffic has always been and continues to be... Read More

The Search Engine Of The Future: Mobility Has A Pricetag

We all know the ease of using a search engine... Read More

7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content

The task is to build a Content Rich Search Friendly... Read More

Search Engine Updates vs. SEO

Webmasters always anxiously wait for a search engine update. Those... Read More

Your Online Home-Based Business Can Lead To Search Engine Stress

As a member of several search engine optimization forums, I... Read More

Why You Need a SEO Maintenance Plan

A search engine optimization maintenance service plan will ensure that... Read More

Beyond Hits!

Your Website visitor reports are a goldmine of information. If... Read More

No Cost Search Engine Marketing

As a matter of fact, I recommend NOT wasting money... Read More

Google Has No Content On Page

One of the post from My SEO world Meet Up... Read More

Google, Adsense, SEO, and How It All Works

Google uses an algorithm to determine the search engine results... Read More

How Web Design Can Affect Search Engine Rankings

Uniquely built web sites can create unique issues when being... Read More

Increase Web Site Sales with a SEO Proposal - Part 2

Part I of this article discussed some of the points... Read More

How To Stay One Step Ahead of the Google Dance

It's taken you 6-months of hard work, constant changes, reading... Read More

Site-Digest 7 Simple Steps To Place Your Site Map On Steroids

The Site Map is a too often overlooked piece of... Read More

Keywords: The First Step To Recognition

Open Wordtracker [ http://www.wordtracker.com/ ] and you'll see... Read More

Search Engine Spiders Lost Without Guidance - Post This Sign!

The robots.txt file is an exclusion standard required by all... Read More

Building Link Popularity with Topical Articles

One of the important factors in ranking high in search... Read More

Types of Links

Internal Linking ? An introductionThe web as they call it... Read More

Absolute Top Five Search Engine Marketing Myths Uncovered!

It's no secret that Search Engine marketing can drive significant... Read More

Search Engines Are Going to Love You for This

What's the most potent free traffic source on the web?***... Read More

Creating A Search Engine Copywriting Plan

Search engine copywriting has become an extremely important part of... Read More

Why You Should NOT Submit Your Site On Search Engines

Before to answer to this question we have to know... Read More

From Corpora to Matching

Making effective use of the Internet is increasingly about creating... Read More