The Search Engine Of The Future: Mobility Has A Pricetag

We all know the ease of using a search engine to garner information from around the world in microseconds. We've gotten accustomed to accessing these for the price of our hookup to the internet, be it dial-up, cable or wireless. But as more of our world connects via wireless media, what is included in our 'free look' may be changing.

Mobile phones are taking over the world. There will be 1.7 billion wireless subscribers by 2006 according to Strategy Analytics. Interestingly, among the so-called "first world" countries, Europe has the most wireless customers and the United States the fewest. Not even in consideration is China and her billions--yet! Your company webmaster might be advised to take a closer look at fee-based advertising, because there is likely to be extreme competition for the key slots in any search result in the very near future.

In many parts of the world, a fixed line telephone is still a luxury. That is not the case with mobile phones, which are getting cheaper by the day. Add to this, access to the world wide web from a PC requires a great deal of hardware, most of which is costly. Conversely, access from a cell phone can be facilitated by a variety of different technologies and the target market for your company will soon be available to the tiniest of villages in the remotest part of the globe! The only constraint will be whether your website is correctly positioned on the web's search engines.

This is a fascinating time for increased communication, but you must seen to be heard. That is not as odd a statement as it sounds. As access to the search engines from cell phones, PDA's, car telematics, and pagers continues to increase, so will competition heat up for the key spots on search engine listings. Your company must target the parameters of the search engines to gain the advantageous top spots or it will be ignored. Or, you must pay for the privilege of the 'top dog' slot.

Facts are that portables are being used for everything and that the young are the most plugged in of the age groups. They will talk and drive. They will text message and drive! They are strung with ear pieces and voice activated microphones and can barely get through a meal without being in communication with someone elsewhere than at the dinner table. In the very few years that it takes them to grow into your boardroom executives, they will have determined your future. Cater to them and you shall be rich--but they must know you are there.

Things change quickly. When text messaging and ads first started coming to cell phones, the response rate was stupendous. All you had to do was offer a poll, a free chance on something or even a free newsletter on an interactive screen and your response rate was as much as 11%! That is down to 2% if you have a really good offer. And the spam cops are out there, ready to close you down if you are not thoroughly permission-based. Likely, search engines will have to change to accommodate the every increasing need for information from an increasing mass of people. The competition will be fierce. Your ideas, products and services must be piercingly targeted for your customer or your message will never be heard.

About The Author

Chris Palau is CEO of the software development company http://www.techcoders.com, which offers custom wireless development.

webmaster@techcoders.com

---

A Real Example of Search Engine Optimization (SEO) Success

The term, Search Engine Optimization (SEO), refers to a set... Read More

Do the Search Engines Know Your Website?

Are you considering a search engine promotion campaign to improve... Read More

How To Measure Search Engine Marketing ROI

According to the Search Engine Marketing Professional Organization (SEMPO), advertisers... Read More

Basic Search Engine Promotion

I can't tell you how many times people have asked... Read More

Increase Web Site Sales with a SEO Proposal - Part 1

You can easily get confused by all the search engine... Read More

Yahoo Listing Still Worth It?

In October 2002, the Yahoo! portal changed the way it... Read More

Searching The Internet Without Search Engines

The World Wide Web contains more than ten million websites... Read More

Meta Tags - An Important Part of Every Web Page

Meta tags are an absolute must from a search engine... Read More

How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes

There's no denying it: Search engines are a dominating force... Read More

What Is Search Engine Marketing?

It's in our genes, we're driven to seek. We 'hunt'... Read More

Google PageRank Explained

PageRank - an exclusive technology developed by Google which can... Read More

The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google

The Budget Webmaster's 6 Step Guide to Improving Existing Rankings... Read More

What is Search Engine Optimization?

It is no secret that search engines are the number... Read More

Cracking the Google Code: Under the GoogleScope

Google's sweeping changes confirm the search giant has launched a... Read More

Every Search Engine Robot Needs Validation

Your website is ready. Your content is in place, you... Read More

Five Simple Steps to Getting Links to Your Site

Today if you want your site to survive in the... Read More

Beyond Hits!

Your Website visitor reports are a goldmine of information. If... Read More

Search Engine Monopoly

Ever wondered how one search engine is dominating the entire... Read More

Tread Towards A Successful ?Internet Research?

Internet is a terrific resource containing billions of web pages... Read More

Search Engine Visibility - The Mantra of Corporate Profitability

The corporate fundamentals are par excellence! The product is unsurpassable... Read More

How Do I Improve My Web Site Conversion Rate? Part 1

Question 1.What do you mean by conversion? Do you mean... Read More

Earn with Fun by simple SEO (search engine optimization)

It all happened 3 months back, I have a blog... Read More

How to Manage SEO

Whether you launch a search engine optimization program in-house or... Read More

6 Ways To Attract Search Engines To Your Website More Often

Adding fresh, updated content to your website is the surest... Read More

Advanced Uses for the Google Algorithm

Previously...In our article on Understanding Google's Algorithm,... Read More

Search Engine Strategies for Affiliate Websites

The major search engines are always on the lookout to... Read More

Search Engine Optimization: What Is It?

Search Engine Optimization is the creation of a web page,... Read More

Site Maps: A Force To Be Reckoned With

Another important component of search engine optimization is the use... Read More

Is New MSN Search More Precise? Just Ask Google

MSN finally unleashed its new search technology to the world... Read More

eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices

We at America Web Works find ourselves amazed at the... Read More

Is My Search Engine Optimization Working?

You've just built a website and can't wait to start... Read More

The Changing Face of Search Engine Optimization

With the ever evolving internet market for just about anything... Read More

Do the Robot!

Everyone should realize that the search engines (sponsored ads aside)are... Read More