What is PageRank?

Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information. It's virtually impossible to go through every one, so you refine your search by adding more exclusive keywords. Voila the number of pages reduces to around 1,000. Still this is a lot of pages, but you start looking through the information to find what you want.

As you go through the first 10 links on the page, WHAM! The information you needed to find was in the first or second in order of PageRank. You wonder how did they get such a high rank on Google? You may think it was very expensive to get that site at the top of the heap. The funny thing is, with a little know how and about $75 you too can go for the top.

Search Engine Optimization or "SEO", has become a standard in the web design industry, every customer of a good web designer wants to be number one in their keyword and may be willing to pay the extra money to get there. A good web designer will dress up a web sites home page to match the requirements of their client on specific keywords. The client will also pay more for the exclusivity to remain there untouched. SEO has become a niche for a lot of web companies. They know if they can get the company to the top fast, the word of mouth will be helpful toward their business.

Through specialized META tags (hidden group of keywords) the web designer will strategically place keywords multiple times in the title bar, keywords, and even as hidden text. Some search engines have figured these tricks of the trade out and have banned certain websites from their indexes. Google has become the engine of choice for a lot of people today. There is a different logic Google uses to calculate page rank and keywords is only a portion of it.

Google actually uses a specialized mathematical equation to place your site in a predetermined order. First things first, if your website is a keyword, that does not automatically give you a top spot. It will take time to move up the ranks and you should register with Google as soon as possible to drive your rank upwards. But just having the right URL (Universal Resource Locator) doesn't guarantee the top spot either. You must also be swapping or reciprocating links with other Google users. The more you use Google websites that are indexed the faster and higher your site will go in the ranks.

A Google robot will visit your site frequently so continue to modify your code and keep checking its rank and status. Eventually, your site will drive up the ranks and land on top. It may take time and work, but you will get the hang of keeping it there once you employ the right mix of keywords with links. Some companies can charge up to $1,000 for the top spot, they employ the same techniques, even though they don't want you to know this. Keep your META tags, title, keywords and content in line with your keywords and continuously look to optimize them. Under no circumstances take another persons keywords off of their code; this is potentially dangerous as you could be violating copyright laws.

Good Luck!!!

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

---

Professional SEO: Hand Off to Bob or Outsource the Job

We are often asked if professional SEO (search engine optimization)... Read More

Google ? A Bit of History

The first question most people have is, "What the heck... Read More

SEO India: Tips & Techniques

SEO is all about "Individualism"According to me SEO is not... Read More

Duplicate the Exact Steps Used to Get a Number 1 Yahoo Ranking in Less than 30 Days

If you have ever been into a McDonalds you will... Read More

You Have More Web Sites Than You Think You Have: The Importance of Deep Submission

If I ask you how many web sites do you... Read More

One Way Link Building Secures Long Term Ranking Results

One-way link building is a great way to improve your... Read More

Martial Arts Webmasters: Time to Optimize Your Site!

A few months ago I was looking through the search... Read More

Link Building for Hilltop

Hilltop is one of the major concepts underpinning Google's search... Read More

Common Sense Approach to Search Engine Optimization

Most web surfers start their sessions at a search engine... Read More

Google Tests Expanded Search To Include Printed Works

Google Labs is currently testing Google Print, which returns results... Read More

Search Engine Optimization - A Beginners Guide

Getting your site listed in the top search engines, such... Read More

An Introduction to Google Sitemaps

... and why I 'm dying to get finally in... Read More

Yahoo!/Overture Site Match: A License To Steal

Unless you've been living in a cave somewhere, I'm sure... Read More

Valid HTML code is crucial to Search Engine Optimization

Why valid HTML code is crucial to your web site's... Read More

7 Search Engine Optimization Strategy

Search engine optimization refers to the technique of making your... Read More

Search Engine Optimization (SEO) - Fix Your OnPage!

Search Engine Optimization (SEO) is something you should be aware... Read More

The Matrix Help For Keyphrase Analysis

Keyword analysis is a major part of search engine marketing.... Read More

Local Customers Know Where to Find Local Businesses... the Internet

Through search engines and directories, the Internet provides a quick... Read More

What Size Body Section Ranks Highest?

This is another one of the controversial questions in many... Read More

An Easy Way Not to Get Banned by Google

Strategic search engine optimization involves far more than keyword research,... Read More

Googles New SEO Rules

Google has recently made some pretty significant changes in its... Read More

Search Engines The Masters Of The Internet Universe ? Part 1

Trillions of Billions of content pages make up the wide... Read More

An SEO Checklist

Search engine optimization is on every webmaster's mind these days.... Read More

Sitemaps 101 - Back to SEO School

Sitemaps are without doubt one of the most often ignored... Read More

Google Zombies Need To Wake Up

Over the last couple of weeks, I've received more e-mails... Read More

Reciprocal Links to Boost Link Popularity ?

Link popularity means the number of incoming links pointing to... Read More

The Reality of Search Engine Submissions

Over the last few months, search engine submissions have changed... Read More

Five and a Half Ways to Amp Up Your Search Engine Optimization

Statistics show that 85% of pages visited on the Internet... Read More

Press Release + PRWeb = Top Google Rank... True or False?

I've always been a big time press release aficionado.And up... Read More

Is This A ?DMOZ Killer? In The Making?

Is building a Human-Edited Fully "Democratic" Search Directory Possible?The independent... Read More

How To Rank High On MSN Search

The new MSN Search is quickly gaining popularity among internet... Read More

Smartpages - Legitimate SEO Or Spam?

Smartpages are highly optimized pages which draw stampeded of search... Read More

The Power of Search Engine Friendly URLs

I recently invested quite some time into generating search engine... Read More