What's the most potent free traffic source on the web?
*** Search Engines! ***
Surprised? Of course not. Why do so many people concern themselves so deeply with search engine optimization, positioning and ranking?
In the United States, the follow FOUR search engines handle (*)94% of all search inquiries each and every day.
Google = 35%
Yahoo = 28%
AOL (powered by Google) = 16%
MSN = 15%
* Source: comScore Media Metrix
Given this information and the fact that 100's of millions of searches are performed every day; wouldn't you want to have your website ranked high enough that it was one of the first sites listed by Google or Yahoo or AOL or MSN? Imagine the exposure that you'll receive!
One undisputed fact is that search engines love websites that offer focused content.
If you're publishing a newsletter online, there are a number of things that you can do with the articles and content that you create. This article will discuss search engines and their affinity for focused and relative content.
I want to show you a free tool that will help you take articles that you write or other people's articles (with their permission, of course) and very quickly and easily incorporate it into your website.
STEP 1: Find articles that tie in closely with the theme of your website or any particular page on your site. For testing purposes you can use this newsletter to play around with.
STEP 2: Go Here:
==> http://snipurl.com/texttohtml
STEP 3: About mid-page on the right-hand side you'll see a short paragraph with the title "Free Text to HTML Converter". Click on the title. This is a CGI script that I installed at Internet Marketing Power Tools for your use.
STEP 4: Copy the text that you want to convert to HTML code, and paste it in the open text box that you see when this page opens.
STEP 5: Scroll down the page and choose the options that will give you the output that best suits your needs.
STEP 6: Click the "Convert to HTML" button at the bottom of the page.
STEP 7: Click the "Select All" button to copy and paste the now-HTML-formatted text into your webpage.
That's all there is to it.
By including meaningful content on your website, you should receive more favorable rankings in the major search engines. This is only one aspect of what search engines are looking for, but it's an important component and will put you on the right track to getting ranked higher and increasing traffic to your site.
Copyright 2005 Ron Hutton
Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools... http://www.gothrive.com
It seems I now do this rant every single year... Read More
Julia: Welcome Bob. Thank you for taking the time to... Read More
If you are the owner of a new website, trying... Read More
When most people want to find something on the web,... Read More
Sometimes, the search engines act really strange. And this story... Read More
If you're a non-American business with a .com web address,... Read More
With the advent of Google Local, a service that helps... Read More
In very simple words, the link popularity of your site... Read More
1. Search Engine - Is a database of web sites... Read More
You have put lot of sweat in making your site.... Read More
First let's start with definitions:SEO: Search Engine Optimization, SFO: Search... Read More
Introduction The Google Sandbox is a metaphorical term... Read More
Search engine listing delays have come to be called the... Read More
Little do you know but you too could be making... Read More
Am I alone as I survey that vast wilderness outside,Sat... Read More
Keyword Research will reveal answers to 3 critical questions:1. Is... Read More
Why get into Search engines and directories?Increase backlinks of your... Read More
Google, the most popular, and many say best, search engine,... Read More
So has Google found your site yet?Over the last 12... Read More
Dynamic pages and the Search Engines By Clare Lawrence 10th... Read More
The first question most people have is, "What the heck... Read More
In today scenario when we talk about Search Engine Optimization,... Read More
Most Internet marketing methods are risky and many will not... Read More
Search engine optimization is the process of increasing the amount... Read More
Where is the need to worry? Who needs a PR... Read More
As my readers know, I've been one of Google's harshest... Read More
While search engine advertising has been a great advertising medium... Read More
Seventy-two days ago Googlebot first showed up and crawled over... Read More
There is perhaps no more level playing field in business... Read More
In the following article I will give you some basic... Read More
Search engine optimization experts are having fun with Google. Experts,... Read More
Search engine optimization, or SEO, is big business. If you... Read More
The recent patent application filed by Google details numerous items... Read More
Every website has times when traffic is higher than others.... Read More
OK. So you've created a nice website with lots of... Read More
Julia: Welcome Bob. Thank you for taking the time to... Read More
The Site Map is a too often overlooked piece of... Read More
If you're anything like me, you have a favourite search... Read More
When online "Use it. Use it. Use it."Google is our... Read More
If you spend much time reading the various webmaster forums,... Read More
More and more search engines rank your web pages based... Read More
What's the difference?For those who aren't quite clear what the... Read More
Would you like a checklist of the important steps to... Read More
A good portion of my business involves spending hours and... Read More
Nowadays, there is so much talk about SEO (search engine... Read More
6: The hidden benefits to having the right links. Every... Read More
The internet is the largest market place on earth. It... Read More
Another important component of search engine optimization is the use... Read More
One of the most frequent questions I get asked is... Read More
Webmasters always anxiously wait for a search engine update. Those... Read More
I knew things were bad at DMOZ. But I guess... Read More
Email marketing once proved to be immensely effective, but the... Read More
The first step to developing any search engine optimization effort... Read More
Internal Linking ? An introductionThe web as they call it... Read More
At the beginning of the web era, users would go... Read More
As you may already know, keywords are an essential part... Read More
You've just built a website and can't wait to start... Read More
Welcome to the second part of our series of articles... Read More
There are many facets to SEO and the search engines... Read More
Part 2 Tips 4 tagsMeta tags are the descriptive tags... Read More
If you read The Search Engine Showdown,... Read More
Trying to improve search engine rankings is just like a... Read More
Almost all SEO's agree that using too much javascript can... Read More
The "Number One" Question - the question that I (and... Read More
Strategic search engine optimization involves far more than keyword research,... Read More
If you're a webmaster, you've probably spent almost as much... Read More
Search Engine Optimization (SEO) |