Search Engines - The Dominant Factor

Let's face facts - Search engines are starting to rule and dominate the way people advertise their products and services.

Gone are the days of low-cost, no-cost advertising. Now it's all about how much the major search engines can take from your wallet, without you noticing that your advertising costs are far outweighing your sales.

Let's be honest - It's all about greed. They know you need the advertising, so they place it at a premium and hold an auction on their keywords. So where and how does the 'little guy' fit in? After all, isn't this the land of milk and honey? Isn't the Internet business option the cheap solution to owning a franchise?

What's going on?

Well, I can certainly tell you one thing - Whatever is going on, it's not being done for your benefit! After struggling with Google Adwords and getting billed for not conforming to their stupid policies, (which by the way, were their own guidelines and resources used), I simply halted the account, never to return.

Now there's something else going on. I call it an inversion of the Google/Yahoo syndrome. The first peoples search engine. That's right. Now you can actually own your own piece of Internet Real Estate and charge others for advertising on the space that you grow and own. OK, so I was doubtful. I did the best thing ... I talked with the CEO.

Asking awkward questions concerning any Internet startup program or business model, is just one of the things that I do best. I crack most of these things wide open, expose the weaknesses and desecrate the very foundations that most are not built upon. In several years, just three have passed my stringent evaluation.

After an exhausting hour with the CEO, he actually showed me how he can guarantee top placements in the major search engines and described exactly how this new baby would integrate with the likes of Yahoo and Google. But it does more than that... You own your own portal and that means even more exposure!

I can only welcome this sort of activity, in the face of the adversity that the major search engines are causing the small business owner. Is this an Internet advertising solution?

I believe it is. I also think that in years to come, the rightful owners of the Internet, (the users), will take back their inheritance, as the greed of the major search engines will devour themselves.

Michael A Fowler, M.B.A. Author and Developer of 'The MBA Way' system. Group Trainer and Coach for FFSI. You can contact Michael at: Goldcard43@aol.com Website: http://www.the-mba-way.com

---

The Search Engine Optimization Secret that Everybody Ignores

Search engine optimization is a very critical task in the... Read More

Your Online Home-Based Business Can Lead To Search Engine Stress

As a member of several search engine optimization forums, I... Read More

Submitting to the Search Engines and WebCrawlers

When you want your brand new site to be indexed... Read More

How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes

There's no denying it: Search engines are a dominating force... Read More

Keywords, Ranking, & Search Engine Optimization Fun

I am a Search Engine Optimization newbie. I have read... Read More

Why Articles Are Not The Route To High Search Engine Rankings

If you have any interest in getting high search engine... Read More

5 Qualities to Look for in a Search Engine Optimization Program for Your Website

These days with millions of websites out there, you need... Read More

Google has an Achilles Heal - Will Their Competitors Notice?

Even though Google Revenues continue to soar, the hidden problem... Read More

Increase Web Site Sales with a SEO Proposal - Part 2

Part I of this article discussed some of the points... Read More

Keywords: The First Step To Recognition

Open Wordtracker [ http://www.wordtracker.com/ ] and you'll see... Read More

How to Get the Best Deal on Your SEO Project

If you own or manage a business Website, chances are... Read More

The Power of Topic Specific Search

What are Topical Search Engines?Simply put, topical search engines are... Read More

Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links

Reciprocal links are an important step in your overall plan... Read More

SEO #3: Getting Listed In Google in Under 24-Hours!

Yesterday you should have read the second course out of... Read More

Linking Strategies to Skyrocket to the Top of Google

If you don't know already, one of the key success... Read More

How to Create Killer Keywords to Get FREE Traffic to Your Website

When exploring good keyword choices there are several steps one... Read More

A Naive Mistake Cost Me My Google Rankings

Little do you know but you too could be making... Read More

Stay In The Know With Google SMS

The Short Messaging Service (SMS) from Google sends short, quick,... Read More

Search Engine Updates vs. SEO

Webmasters always anxiously wait for a search engine update. Those... Read More

From Corpora to Matching

Making effective use of the Internet is increasingly about creating... Read More

Search Warrant

So, you've just paid £300 - £10,000 for a new... Read More

Submitting Your Site to Search Engines and Directories

Regardless of which type of business you currently have, you... Read More

SEO Expert Guide - Sitewide Optimization (part 4/10)

In parts 1 and 2 you learnt how to develop... Read More

10 Costly Search Engine Mistakes to Avoid

If you have a website then you already know the... Read More

How To Measure Search Engine Marketing ROI

According to the Search Engine Marketing Professional Organization (SEMPO), advertisers... Read More

The Role of the Robots.txt File to Improve Site Ranking!

Not many web master take the time to use a... Read More

Keyword Optimization - How To Achieve It

The most important thing you can do for your business... Read More

Do Not Ever Link to a Site Without Doing This First!

Links are a crucial part of attaining high search rankings,... Read More

Dont Make the Top 30 SEO Mistake

SEO consultants will tell you that you need to be... Read More

The Real Search Engine Optimization Guide

Nowadays, there is so much talk about SEO (search engine... Read More

Gaining Link Popularity Techniques

Link popularity is very important these days for all websites... Read More

See How The New Kicked Up Google Sitemap Can Get You Indexed Faster and Ranked Higher!

Does Creating a Google Site Map and Telling Google About... Read More

The 7 Best Stealth Techniques to Improve Your Google Rankings

Stealth as in Spying. But Knowing What your Top Competitors... Read More