Increase Your Page Rank Through SEO

Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.

Remember, "Rome wasn't built in a day."

This article provides 10 SEO tips that will build your search engine rank.

1. Title

The Title is (usually) the hyperlink provided in the search results so make sure it's people friendly. Put the most important keyword first, followed by the 2nd?If you need to have your Company name there (branding), put it at the end.

2. Meta descriptions

Use the keywords once or twice in your Meta description. It can be the text that shows up in the description area of the search engine results.

3. H Tags (and proper use)

Have your keywords in an H1 tag at the top of your page embedded in a good description. Not only will it help your rankings but many times the search engines will actually display it in their results.

4. Keyword positioning (on the page)

Have your main keywords high up in the page (the higher the better). The most valuable real estate on a web page is top left corner ? people (& engines) read left to right starting from the top.

5. Number and Quality of inbound links

Each link from another web site acts like a vote of confidence ? A link implies that the site believes your site has value.

However, all links are not equal. You must get links from sites that have a similar theme to yours ONLY! Anything else may actually hurt your page rank.

6. Linking Text/Description

When building a link campaign, make sure to use keywords in the link. For example, a link with "click here" doesn't help you with search engines. A link such as "Internet Marketing" is much more effective (if that's your keyword).

Also, don't forget to use keywords in your linking description as well.

For the most thorough ebook on developing a strong linking campaign read Jack Humphrey's "Power Linking 2: Evolution!" (http://www.money-teacher.com/PL2.htm)

7. Content is "King"

Not only is quality content what people are looking for, but content is also what the search engines are looking for. Content is basically "food" for the search engines.

IMPORTANT: DO NOT try to "trick" search engines with useless content. Not only won't this work, but it will bother potential customers. Also, while you want to mention your keyword, DO NOT "keyword stuff". A too high word density will penalize you ? make it natural.

8. File size

Keep file size as small as possible. It will make for faster loading pages, happier visitors and the search engines like them.

9. Bold & Italic

It's good practice to highlight your keywords in your copy a few times, but don't overdo it.

10. Alt tags in image links

Search engines can read text but they can't see a pictures. Putting in Alt text for a graphic tells the search engine what it is about and also helps people who have their graphics turned off. Make sure to put your keywords in your Alt tags.

Here is an example:

Once your site is optimized for the search engines, you can then start submitting your site. Practice these tips and over time you will see your search engine rank increase.

Copyright 2004 Adam Waxler

About The Author

Adam Waxler owns and operates The Money Teacher web site and publishes The Money Teacher's Home Business Tips Newsletter teaching others how to reach online success. To get your free newsletter subscription send a blank email to: newsletter@money-teacher.com or visit our web site at http://www.money-teacher.com.

---

A Classified Way To Drive Business To Your Web Site

There are more than 105 million of them in the... Read More

Getting Your Site Seen By Search Engines

Is your website listed on search engines? When people search... Read More

Search Engine Ranking... Oh, the Mystery!

Rankings, Rankings, Rankings!How do you get your website ranked well... Read More

Search Engine Optimization SEO Made Easy

SEO is a never ending battle! So is SEO... Read More

Search Engine Success & The Google-Vision Secret

Want to know the secret to great search engine listings?... Read More

Fixed Point of Reference

According to author Frank Peretti, "A fixed point of reference... Read More

How to Top Google by Writing Articles

Search engines determine their rankings based on two things: ... Read More

Googled

The Internet may have started as the fervent brainchild of... Read More

Seecrets on Website Promotion: Search Engine Wars ? a Different Perspective

The objective of all search engine providers is epitomized by... Read More

Two Myths About the Search Engine Listing

Getting top search engine listing is perhaps one of the... Read More

How Google Indexes Content From Your Web Directory

In a fluke, I was able to notice something about... Read More

History of World / Regional Search Engines and Directories

Computers have become a way of life for people around... Read More

Design A Spider Friendly Site

To be successful in the search engines it's important to... Read More

Google?s Siren Call ? Is It Crashing Your Search Engine Marketing?

It's difficult to dispute the rational behind the rant since... Read More

What is Google Pagerank?

PageRank is one of the factors that Google uses to... Read More

Google, Yahoo!, Pandoras Box And The Lottery

In the fall of 1990, the musical group Snap had... Read More

Building Link Popularity As Easy As 123

The most difficult area of SEO is building link popularity.... Read More

Google Ban - How Not To Get Banned By Google!

Given that Google now provides over 75% of all Internet... Read More

Blogging, Spamming, and Blog Spam

Email marketing once proved to be immensely effective, but the... Read More

Submit All Of Your Pages And Watch Your Traffic Grow

Everyone is looking for "secrets" about how to get more... Read More

How To See What Pages Of Your Site Google Has In Its Index

There is a lag time between the indexing or updating... Read More

Google - PR & Backlinks

Here are some observations that I have made recently:1. On... Read More

All About Google

If you read The Search Engine Showdown,... Read More

How to Get One Way Backlinks

Don't be fooled into believing that all backlinks are created... Read More

Search Engines The Masters Of The Internet Universe ? Part 2

"This is a continuation of the pervious part, split into... Read More

Content Management Systems Eyeball SEOs

Content Management Systems and search engine optimization (SEO) used to... Read More

Beyond Hits!

Your Website visitor reports are a goldmine of information. If... Read More

Secrets on Website Promotion: How You Can Get a #1 Ranking for Your Website Name Within 30 Days

Launching a new website with enough acceleration to rise above... Read More

Increase Page Rank with Search Engine Optimization

Utilizing effective search engine optimization techniques will improve the page... Read More

Google Rank Cake

6 cups thick content mix 1 jar word of mouth,... Read More

Optimze Your Web Site on a Shoe String Budget

Let me start off by saying I'm not a marketing... Read More

Niche Marketing - Why Keyword Research Come First

A good portion of my business involves spending hours and... Read More

Designing a Better System for Search Engines

Designing a Better System for Search Engines and Information Distribution,... Read More