SEO Tips - Google Has Changed - Learn Why And What To Do

Google now checks the year your domain name was first registered.

This just makes sense. Those that care about their domain and their brand will register their domain for a long time. This demonstrates commitment. Of course it's not very hard for a spammer to do the same but the upfront costs are just that little bit higher and might help act as a deterrent. If anything a short domain registration period will be yet another flag in the Google system that will keep certain sites away from top rankings. Hopefully it will be the spammers that trigger the penalty when combined with all the other spam flags they trigger.

If you are anything like me and you like to register domains for an "idea" you have for the future there is no way you will be investing in a 10 year registration for something you may never pursue. An idea is an idea and I know half of the domains I buy amount to nothing. However buying the domain also signifies *some* commitment to the project and on many occasions is the motivational spark I need to get the website built and a new project off the ground. A one or two year registration is not a significant cost. Securing a domain for 10 years is. The easy workaround is to initially register a domain for the minimum period, if things take off then renew the domain for a longer period. Simple.

Google now places huge emphasis on links. They want to see a slow, gradual increase to the number of incoming links to your websites. Links need to have a variety of anchor text phrases. If all your anchor links are the same you could get de-listed or lose ranking position.

Ahh, natural linking patterns. I've mentioned this before - Google in many ways destroyed what it relies on to create such a great search engine. Before Google linking patterns were very natural, organic with sites linking to each other in many different ways, with different anchor text built up over a long period of time. Sites grew in popularity slowly and incoming links increased subsequently at similar rates of growth. Google stepped in and used these patterns in a ranking algorithm to accurately value sites. It worked, almost too well. Google became so popular that people began to study what it takes to rank highly. They learnt it was all about incoming links so they started an unnatural linking process, creating link farms and chasing incoming links with a vengeance.

Google wants natural linking back and will reward those sites that appear to be popular based on natural linking. This is not an exact science of course but if you do these things you are on the right track:

• Make sure your incoming links are not all carbon copies of the same keyword phrase. Vary the incoming anchor text with different phrases.
• Make sure you get links from many sites with varied PageRank. Assess link swaps based on the site (content, relevance) asking for the exchange, not solely on the green PR bar at the top of the site.
• Chase back links naturally, slowly increasing their number over time. If you go from 10 - 5000 backlinks in one month Google is going to think you are link farming and penalise you.
• Don't get paranoid. Stressing over why your site won't get listed and pressuring other sites for link exchanges can drive you crazy. Take it easy and work on building a great site slowly, tell the right people about it and they will spread the word for you.

Google is telling us that they look for relevant, quality content on your websites, which is no surprise, and that PageRank is a good indicator of a website's "authority" and relevancy.

The key term here is authority. Those sites that have been online for a long time with established authority in their field wield the power. One link from an authority site can boost you to the top of the rankings but take it away and you can just as easily fade to the bottom of the rankings. Again the emphasis here is on establishing links from many sites with various rankings. If you build an amazing site eventually the authority sites in your field may just link to you anyway and won't that make you feel special!

How do you build an authority site? With hard work of course. Authority sites don't appear out of nowhere, they build their authority over time by consistently working on quality content and audience creation. Don't expect overnight success, if you want a popular website you have to work at it for years, not weeks.

By Yaro Starak
http://www.entrepreneurs-journey.com

Do you want to profit from your own successful home based Internet business?

Learn from Yaro Starak, a young entrepreneur from Australia. He works part time from home on several web based business that generate between $2,000 and $8,000 per month. Get your free articles and audio now - visit his Internet Business Blog.

---

How to Build Massive Keyword Lists

As keyword marketing becomes more and more expensive and competitive,... Read More

Basics to Search Engine Optimization

Search Engine Optimization popularly known as SEO.SEO is the process... Read More

Creating Search Engine Friendly Web Sites

With tons of competition and copycats online, you need a... Read More

Googles Trap, DMOZs Nap, And Yahoo!s Crap

On November 16th, 2003, Google commenced an update (the Florida... Read More

Cache in the Bank: Understanding Googles Advanced Operators

If you would like to know when your site was... Read More

Search Engine Spiders Lost Without Guidance - Post This Sign!

The robots.txt file is an exclusion standard required by all... Read More

New Free Online Tool for Keyword Research

I came across a new website the other day and... Read More

Do the Robot!

Everyone should realize that the search engines (sponsored ads aside)are... Read More

What is the Google Dance?

As with any good web developer, the ability to time... Read More

Getting Honest With The Search Engines

Getting Honest With The Search EnginesI spend a lot of... Read More

Search Engine Submission - What to Look for when Selecting an Australian SEO Company

Every business owner I've met has been encouraged at some... Read More

Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them

Don't put the cart before the horse.You can't do SEO... Read More

7 Search Engine Optimization Strategy

Search engine optimization refers to the technique of making your... Read More

Use Search Engines For A Guaranteed Web Site Promotion

For your web site to succeed, you must use is... Read More

Google is Quickly Changing...

Google is quickly changing...With the big buzz of Novembers fall... Read More

Site-Digest 7 Simple Steps To Place Your Site Map On Steroids

The Site Map is a too often overlooked piece of... Read More

Microsofts New Search Engine

I tried out Microsoft's new search engine (beta version) the... Read More

What Makes The Perfect SEO Firm?

SEO companies come in all shapes and sizes. You've got... Read More

Google Rankings -- Achieve Top 10 Rankings with Free Tools

In order to get a top 10 google ranking it... Read More

The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market

Anyone would agree that it is much easier to be... Read More

Five Short Quick Tips on Web Page Titles

By Catherine FranzSearch engine spiders read and record page titles... Read More

Keyword Popularity Check

Before using keywords for your site, it is always better... Read More

Simple Way to Get High Pagerank

Everyone knows that if your website has a high Google... Read More

Google vs. Yahoo -- How To Rank High On Each One

Google likes incoming links, especially links from high-ranking, on-topic pages... Read More

How To Measure Search Engine Marketing ROI

According to the Search Engine Marketing Professional Organization (SEMPO), advertisers... Read More

Going To Market: Keywords and Backlinks, Part 1

As I waded into the 'Make Money Online' waters on... Read More

Search Engine Optimization: Site Structure and Popularity

In the Global Internet era the industry presence is undoubtedly... Read More

The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe

A recent Search Engine Experiment Demonstrates how by combining Key... Read More

Recommended Tools When You Put On The SEO Cap For Your Web Site

The name of the game is search engine optimization and... Read More

PageRank for Websites: Is There More to the Web?

Google's PageRank has been around for years, and in the... Read More

Search Engine Traffic Domination - How to Turn the Search Engines into Your 24/7 Salesmen

Getting your website returned by the search engines as a... Read More

Website Copy-writing for Higher Sales and Higher Search Engine Ranking

Why, you ask? Mainly, because search engines want to provide... Read More

Five Simple Steps to Getting Links to Your Site

Today if you want your site to survive in the... Read More