Part 1. Wordtracker for keywords.
A problem for all new webmasters has always been SEO or search engine optimisation.
The problem starts with the age-old question of how do I design my website so people can find it?
Lets assume that you have an idea for a website that will enable you to make a bit of extra cash, you have a product of your own or you have an affiliation you believe in and you want to make sure that the people searching for your product will find your site over your competitors. How do you start?
Step 1
KEYWORDS
Finding the right keywords for your product is vital, the right keywords on your site will mean the difference between being found and not being found. How do we find these keywords and how do we use them?
First stop is a visit to wordtracker.com Using the trial version should be enough.
Let's say that you sell widgets, type widget into the box and you will get this; 1. widget
2. apple
3. Apple
4. widgets
5. synastry
6. Macintosh
7. security
Clicking on the word widget on the top of this list will bring up another list that contains the word widget.
Lets take a look at the top 5 on that list.
Keyword Count Predict Dig
widget 154 132
widgets 120 103
widget the world watcher 26 22
desktop widgets 22 19
definition for a widget 19 16
The table contains the following information:
Count - This shows the number of times a particular keyword has appeared in our database. E.g. Our database currently holds 373 million words. A count of 147 tells us that this particular word has appeared 147 times out of 373 million (this is over a two-month period).
Predicted - This is the maximum total predicted traffic for all of the major search engines/pay per bids and directories. It is based on the current 24-hour period.
Dig - When you perform any kind of search in the keyword universe, you can now dig down to the next level. E.g. search for 'gambling'. Then, when you click on 'online gambling', just the results for 'online gambling' come up, click on 'online gambling in states' and so on. Great for focusing on niches.
Clicking on each word again adds it to your basket. The next step is to compare these keywords in order to find the best keyword for you,
You are looking for a keyword with a high KEI or Keyword Effectiveness Index, what's this?
In a nutshell: Look for the keywords near the top. The higher the KEI, the more popular your keywords are, and the less competition they have. Which means you have a better chance of getting to the top.
Now you have found your high KEI ranking keywords you have to sprinkle them about your home page and insert them into you meta-tags. The next article in this series will discuss meta-tags, using the title tag, and basic page design that will give your visitors a pleasing site to look at.
Mark white has been involved in IT for 16 years. More information on website optimisation and for free advice visit small-website-advice.com
For affordable SEO services visit get-listed-quickly.com
I wish to give a few little tips, about optimizing.... Read More
Thousands of servers ...billions of web pages.... the possibility of... Read More
Are you aware of how vitally important and valuable CONTENT... Read More
Anyone who's been on the net any time at all... Read More
Google now checks the year your domain name was first... Read More
SEO's Relationship With Website ArchitectureSearch engine optimization for today's search... Read More
A few months ago I was looking through the search... Read More
Are Meta Tags Really Dead?Right in their Guidelines Yahoo Tells... Read More
Let me preface this report by citing advertisers in 2004... Read More
So you've built your website, you know what keywords you... Read More
Note: In order to preserve the proper format for the... Read More
Use text links, avoid image links. Anyhow, if you... Read More
According to the dictionary, the definition of the word "overture"... Read More
If you're anything like me, you have a favourite search... Read More
Perhaps the simplest of all the lessons I have learned... Read More
There are a lot of operators (commands you can enter... Read More
There has been a lot of to-ing and fro-ing in... Read More
1. Additional Exposure For Your Site.At the end of 2003,... Read More
I just wanted to share a little Search Engine Optimization... Read More
Search engine optimization is on every webmaster's mind these days.... Read More
Everyday, the Search Engines average 300 MILLION searches. In a... Read More
It's in our genes, we're driven to seek. We 'hunt'... Read More
Welcome to part five in this search engine positioning series.... Read More
Computers have become a way of life for people around... Read More
It seems I now do this rant every single year... Read More
Duplicate content penalty. Ever heard of it? This penalty is... Read More
What is the Google Algorithm?An algorithm is a mathematical equation... Read More
Optimizing web pages for high rankings in the search engines... Read More
All the great efforts made for making your own site,... Read More
Google's premier of desktop search proves that the desktop is... Read More
Link building is a waiting game. Many clients have asked... Read More
I want to touch base with selecting the title of... Read More
Incorporating writing as a means of boosting your link popularity... Read More
This is the first of a series of articles about... Read More
I admit it, our SEO services are pretty bad.Speaking of... Read More
Is your new site sitting in the infamous Google "sandbox"?... Read More
The Short Messaging Service (SMS) from Google sends short, quick,... Read More
Shopping and the Web. They go together like Mr. and... Read More
Most new sites submitted to Google (at least within the... Read More
Selecting the right keyword phrases is the key to a... Read More
The World Wide Web contains more than ten million websites... Read More
Sometimes questions will arise around the subject of gateway information... Read More
If you have a Web site, have you ever wondered... Read More
If you are confused about terms like "search engine optimization"... Read More
Google's sweeping changes confirm the search giant has launched a... Read More
A while back, I read an article that explained how... Read More
Search engine copywriting has become an extremely important part of... Read More
Indulge me for a moment.Forget that Google is a search... Read More
Google now checks the year your domain name was first... Read More
Having a Google Sitemap just got better! Not only does... Read More
Internal Linking ? An introductionThe web as they call it... Read More
This is part three of the article series and deals... Read More
Would you like a checklist of the important steps to... Read More
Most Internet marketing methods are risky and many will not... Read More
What follows is a condensed version of a conversation that... Read More
Welcome to part five in this search engine positioning series.... Read More
RSS is the latest craze in online publishing. But what... Read More
Okay, you have a domain name, layout and content. Now... Read More
Duplicate content penalty. Ever heard of it? This penalty is... Read More
There are many Black Hat techniques that people use to... Read More
Part I of this article discussed some of the points... Read More
On November 16th, 2003, Google commenced an update (the Florida... Read More
A recent Google patent application has the SEO community buzzing.... Read More
Google uses an algorithm to determine the search engine results... Read More
Before we explore the world of search engine optimization, it... Read More
I just wanted to share a little Search Engine Optimization... Read More
Search Engine Optimization (SEO) |