Keyword Density And How To Use It To Keep Traffic Flowing To Your Site!

Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.

One of the easiest, least expensive and most effective ways to get visitors is via a concept called 'Keyword Density'.

Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually become the focus of my online marketing campaigns.

Wiley tells how many search engines spider the Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site - conditionally - the more chance you'll get that high ranking.

But search engines aim for relevance, too, so a site actually bearing little relevance to specific terms might rank high for a short while, until human editors come in, check it out, then abandon the site as irrelevant to their customers.

It's all about 'content' which for our purposes means useful articles, information and advice which search engines consider valuable to their customers, rather than pages packed with advertisements and little else (unless they're getting paid for it via pay per click promotions, of course!).

For example, 'sex' is a hot topic on the Internet and the subject of millions of searches every month. How wonderful for your site to appear to everyone searching for 'sex' - (one day I will rephrase that) - who happens upon pages offering discount holidays, printer refill cartridges, golf clubs, pencils, but not sex!

The point is, anyone using specific techniques to lift their own non-sex-related site high on the listings when someone keys 'sex' into search engines will soon be exposed and probably banned for life from most search engine listings. By 'techniques' I mean pasting the word 'sex' all over the background of your site selling lawn mowers, or calling your site 'Everything to Do with Sex' when your site bears no relevance at all to the 'S' word.

Here are a few ways to use keyword density to increase your chance of a higher ranking over site owners who don't try quite so hard:

• Choose a domain name containing words and phrases most commonly searched for by your target audience. The site for my mystery shopping book, for example, is www.mystery-shopping.org.uk. Other examples from my own collection, with titles, articles, domain names based on keyword density: www.smartbackpacker.com, www.smartpublisher.net, www.resell-rights.net.

• Include your best key words and phrases in page titles, for both the home page and all additional pages. My mystery shopping site has pages entitled: Get Paid to Shop or Even Start Your Own Mystery Shopping Business, Travel Free, Get Paid to Play Golf, and articles entitled: Start Your Own Mystery Shopping Business, Get Paid to Shop and Keep Everything You Buy Without Having to Pay! Those titles came, not surprisingly, because 'Get Paid to Shop' and 'Start Mystery Shopping Business' are common terms used by people seeking products like mine.

• Descriptions, keyword entries and metatags used when designing your site should also contain some of the most common terms used by your target audience. For a dating agency, the keywords might be 'dating', 'dating agency', 'online dating', and so on.

• It might be beneficial to use key words in titles for pictures and graphics used on your site. For example, my site www.boxerdog.biz has several pictures of cute boxer dogs, all mine, with gifs labelled boxerdog1, boxerdog2, boxerdog3, and so on. Beneath each picture there's a caption including the phrase 'boxer dog'. One of my first excursions into keyword analysis showed the term 'boxer dog' is keyed into search engines around 46,000 times every month. Not only that, but I love boxer dogs, and can think of nothing more delightful than marketing products for them and their two-legged friends. But, realistically, editors might consider my graphics titles a bit OTT (Over The Top) and this could adversely affect my rankings. I shall just have to wait and see!

• Have articles uploaded to your own and other people's sites. Search engines love articles and other chunks of useful information to benefit their customers, making articles one of the very best ways to lift your site high in search engine rankings. Again, use your keywords in page headings and article titles to further increase your chances, as I did for www.boxerdog.biz which includes articles called The Boxer Dog Who Cheated Death Row and Became a Television Star Instead, The Boxer Dog With the Longest Tongue, The Boxer Dog Who Received Hate Mail. Make sure the articles contain links back to your main web site, the one you want people to visit, and try to include those same articles on other sites to increase links to your main site which might also attract visitors to your site.

About The Author

Avril Harper is the author of 'Keyword Density and How to Get A Top Listing on Major Search Engines' and 'How to Turn a Handful of Classified Ads. into a Reliable, Regular, Repeat Income for Life' which are yours free by emailing avril@publishingcircles.com with subject 'Keywords Report'. More articles can be obtained at www.articlefactory.com

---

Optimizing Your Website

Search Engine Optimization, optimizing your website for it to be... Read More

Black Hat SEO and the Sneaky Redirect

Are shades of grey SEO really Black Hat SEO?Black hat... Read More

What Did We Learn from the Great Search Engine Experiment!

Last Week I did a Search engine Experiment. I wanted... Read More

Fixed Point of Reference

According to author Frank Peretti, "A fixed point of reference... Read More

Content Is King

Over the past few years, there have been many debates... Read More

Has Google Lost the Plot?

With the help of MSN, recently I've been reminiscing about... Read More

New Free Online Tool for Keyword Research

I came across a new website the other day and... Read More

Google Slavery...Old Habits Die Hard

For the first few months after Yahoo decided to go... Read More

Search Engine Optimization for Dummies

Lets face it. Search Engines rule the World Wide Web... Read More

SEO #1: Choosing THE Keywords to Optimize for

This is the first lesson out of 6 that teaches... Read More

Understanding Google - What You Need To Know To Conquer This Search Engine Giant

Use a keyword density of about 1 to 2%. Use... Read More

Choosing your Meta-Keywords

Introduction This article assumes you already know what... Read More

What Is Search Engine Marketing?

It's in our genes, we're driven to seek. We 'hunt'... Read More

Release from Google Sandbox Only to Search the Playground

The Google Sandbox Effect has been discussed at length in... Read More

What You Can Expect From Search Engine

Search engines will be a way for you to generate... Read More

Basic Search Engine Optimization For Dummies

OK, you published your site, now you just sit by... Read More

Help Your Visitors Zero in with Site-Flavored Google search

As Google has gained in their search reputation the past... Read More

Optimize Your Site Pt1

Listed here you will find the five of the most... Read More

Five FAQ About Google PageRank

Five FAQ about Google PageRank1. What is PageRank and why... Read More

Designing a Better System for Search Engines

Designing a Better System for Search Engines and Information Distribution,... Read More

Do Not Drop Your Web Site Off the Search Engine Cliff

If you've been feeling like Tom Cruise climbing up the... Read More

Link Swapping - How to Win the Website Marketing Game in 3 Easy Steps

If you are a webmaster, chances are one of your... Read More

Search Engine Optimisation - Getting Targeted Traffic

Getting SEO right is an art and it's based on... Read More

Youve Got The Power, Why Arent You Promoting It?

Like all things, theft is theft, misery loves company, negative... Read More

Does Javascript Affect Ranking?

Almost all SEO's agree that using too much javascript can... Read More

What is PageRank?

Chances are you have been on the Internet and have... Read More

How Important is PageRank, Really?

Webmasters can spend most of their waking hours doing everything... Read More

Beyond Search Engines

Some webmasters report that search engines account for 75% or... Read More

Soliciting Search Engines

As your guide operator through the web, search engines are... Read More

The SEO Gurus poem

Am I alone as I survey that vast wilderness outside,Sat... Read More

The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them!

Getting your website up and running is hard enough. After... Read More

Getting Honest With The Search Engines

Getting Honest With The Search EnginesI spend a lot of... Read More

Buzzwords vs Effective SEO Keywords

Ever see a website that seems to speak a foreign... Read More