Not Ranking High Enough on Search Engines? Here?s Some Help!

Search engines are frugal things. (Froogle, too, haha! Sorry, lame joke) They take many, many things into consideration when ranking your pages. Below are some things you should do to be sure you're ranked as high as possible.

Keywords

Go for keyphrases, not single keywords. Unless you want to spend the next 3 months trying to break into the first page for a single keyword, focus on keyphrases. Besides, most searchers search for two or more words. Single keywords just don't provide the targeted results searchers are looking for.

Focus on the keyphrases that you can take over. Keyphrases like "Exit now" or "Exit Here" or even a keyword like "Exit" will be next to impossible for you to get a top 3 ranking, because of the overwhelming popularity for porn site landing pages to put a link to Yahoo, Google, or Disney with the anchor text of one of those keyphrases mentioned above. Go ahead, try it out ? type one of them into Google and see what you get. Funny enough, Disney recently took the lead over Yahoo for the keyword "Exit." Go Disney go!

Site Focus

Don't allow your site to focus on more than 1-2 different things. Create separate sites for each product or service, and if you'd like, a main site to describe your company, and have it link to all of your products. This will allow you to better target your pages, because a user looking for widgets isn't going to stick around long on a page for a company that sells widgets and woozles, when they don't see information about widgets (even if it's blatantly obvious) Think about it this way: You're always one click away from losing a customer on the internet. Do everything you can to eliminate that one click.

Content: More is better

The more content you have, the better. Wait, let me rephrase that ? the more RELEVANT content you have, the better. Plain old content, or keyword-stuffed will only get you so far. Remember, you've got to keep your visitors in mind primarily, because it doesn't matter how high your SE ranking is if your visitors don't convert to customers.

How do I get new, relevant, free content?

Start posting articles on your site; you're the expert here, so utilize that information. But keep your articles from sounding like you're only writing it to advertise your product (advertorials). If it sounds too much like an ad, your visitors won't read it.

Also, try to mention your chosen keyphrases as much as you can without making the article sound "stuffed." What's "stuffed" mean? Here's an example: You're writing about widgets, you wrote the widgets article about widgets so you could say widgets as much as you possible while talking about widgets. Would you want to sit and read that? No. Neither would anyone else.

There are also quite a few places on the net where you can find articles that are free to reprint on your site. A few of them are http://www.EzineArticles.com, http://www.Content-Articles.com, and http://www.ArticlesFactory.com. As I said, there are many sites like these, but these are the 3 best, in my opinion. Some article directories are focused on a single set of topics (like Business Marketing) and others, including the three mentioned above, contain articles from many, many categories.

If you write your own articles, submitting them to as many article sites as possible, again including the three I listed before. The more places you submit your article, the more sites will pick it up ? either through RSS (Really Simple Syndication) or by cutting and pasting your article to their site. The latter option is preferable to you, because your article will stay on their site longer. This will work hard to generate you more traffic from visitors to those sites who read your article and increase your SE rankings through backlinks. (For more information, check out an article I wrote about backlinks at http://www.Content-Articles.com/article.asp x?i=24)

How often should I add new content?

Add new content at least weekly, and absolutely no less than monthly to give your customers reason to come back, and Search Engines will also increase your ranking because your site is active and you've got good content.

What about forums?

Forums can be great tools for site promotion, if you do it right. Do NOT post ads to a forum that isn't for posting ads. You will do more to destroy your credibility than generate traffic. Put a link to your site in your signature, and post questions and answers to the site, just like everyone else. If a topic that your site contains information about comes up, feel free to post the URL in the body of the topic (make sure this is allowed by the forum rules first) but always mention that it's your site, so nobody is mislead and thinks the post is a referral, which it's not (because it's your site).

These tips are just a few of the things that you can do to increase your search engine rankings. Take your time and develop a good site, write quality articles, submit them to as many places as possible, and watch your ranking go up while the visitors come rolling in.

Jason a long time web developer and the owner of Premier MicroSolutions, LLC. If you're looking for more articles about getting higher SE rankings, go to Content-Articles.com and check out their great directory of articles.

---

Tread Towards A Successful ?Internet Research?

Internet is a terrific resource containing billions of web pages... Read More

SEO Basics - 8 Key Strategies For Online Business Success

The world of search engine optimization (SEO) can be a... Read More

Should You Be Linking for Traffic or Rankings?

Just for a change, rather than a technical article, I... Read More

Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online

Everyone seems to want the benefits from working at home:... Read More

The Role of the Robots.txt File to Improve Site Ranking!

Not many web master take the time to use a... Read More

Marketing to Search Engines AND Humans

When you were just a young and precocious student of... Read More

Search Engine Spiders Lost Without Guidance - Post This Sign!

The robots.txt file is an exclusion standard required by all... Read More

The Biggest SEO Scam of All

While there are many ethical SEO firms serving Internet users... Read More

Reality Check: A Straightforward Guide to Keywords and Search Engine Optimization (SEO)

Web site owners need to have realistic expectations when it... Read More

An SEO Checklist

Search engine optimization is on every webmaster's mind these days.... Read More

Search Engine Optimization (SEO) Strategy - Navigating the Dark Waters of Website Promotion

Creating a well-designed website is the first step in your... Read More

Get Traffic You Need - Make Your Links Work

So you have built a nice web site with good... Read More

Search Engine Traffic Myths, Time Wasters, and Pitfalls

Everyone wants to increase their rankings with the search engines... Read More

Buying Textlinks: The Latest SEO Craze

With search engine algorithms changing seemingly daily, the quest to... Read More

Five and a Half Ways to Amp Up Your Search Engine Optimization

Statistics show that 85% of pages visited on the Internet... Read More

Being dumped by Google? Learn how to avoid becoming a victim next time around!

After Google latest update nicknamed "Florida", many webmasters discovered that... Read More

A Simple 4 Step Approach To Have Google Crawl Your Site Today Guaranteed!

Extra, Extra Google Now Gives you feedback. By Creating a... Read More

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Want to avoid being blacklisted by the search engines and... Read More

Is Reciprocal Link Exchange Dead?

The sun seems to be setting on the world of... Read More

10 Minutes to Your Google Sitemap

Google's calling your name...Hi, Google here. We want to index... Read More

Does Javascript Affect Ranking?

Almost all SEO's agree that using too much javascript can... Read More

See No Google, Hear No Google, Speak No Google

That's right - I dreamt of a World Wide Web... Read More

Increase Your Search Engine Ranking

There are methods to increase your search engine rankings which... Read More

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

Google Sitemaps Just Got Better

Having a Google Sitemap just got better! Not only does... Read More

All About Links -- Interview With Link Building Expert , Bob Gladstein

Julia: Welcome Bob. Thank you for taking the time to... Read More

Five Tips to Improve Your Chances with Google et al.

"Dear David: I just created a website on baby toy... Read More

Building Link Popularity with Topical Articles

One of the important factors in ranking high in search... Read More

Get More Cosmetic Surgery Patients From The Web

It's no surprise that dominant cosmetic surgery practices also have... Read More

Banned By Google And Back Again

The date: 29th July 2005. The time: early morning. I... Read More

The Myth of Rankings - Beyond Search Engine Optimization

What follows is a condensed version of a conversation that... Read More

These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed

Google use a very complex function to determine which search... Read More

Writing Search Engine Friendly Webpages

In order to tap the huge stream of targeted traffic... Read More