Make Quality Content Your #1 Priority

It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.

Furthermore, the best ranking websites have content that is better written than most other sites.

A common mistake is to think that Google spiders just consider keywords and layout in order to establish pagerank.

If you look at the top ranking pages for the most searched for keywords, you will see that the quality of the content has been essential for getting them better pagerank, not to mention the enormous amount of traffic that Google sends them as a consequence.

Let's look at some of the key areas that we have to keep in mind when producing content:

1. Updates

If you don't update your content frequently, your visitors won't have a reason to come back, and Google will not consider your site for better pagerank. You may get a good initial pagerank, but if Google doesn't see that the site is updated frequently, pagerank will surely fall as a consequence. The best frequency is once a week, when possible.

2. Grammar and spelling

Sites that are well ranked in Google have little or no spelling and grammar errors. Before uploading content, make sure to check for spelling and grammar mistakes. Microsoft Word's spell-check may even be more than enough for this task.

3. Paragraph layout

Not only on websites, but in any type of message that implies text, lengthy paragraphs are difficult to read and readers loose focus on the content. Google is also aware of this fact and prioritizes short 1 to 4 sentence paragraphs.

The same applies to sentence length. Keep sentences brief and to the point with only relevant information. If there is an extensive idea that must be included, you can break it up into two or more sentences.

4. Keywords

On well ranked sites, references are made throughout a page to keywords and variations of the keywords. Always keep content relevant to the keywords that are referenced to your site.

5. Lists

Whenever presenting lists of items, it is better to show them bulleted or numbered and not in paragraph format. This is visually much better for your visitors and Google will also give it better pagerank. For example, see the difference with the text from this section in both formats:

Example 1 ? Paragraph format:

When creating content, keep in mind updates, grammar and spelling, paragraph layout, keywords, and lists.

Example 2 ? Numbered

When creating content, keep in mind:

1. Updates
2. Grammar and spelling
3. Paragraph layout
4. Keywords
5. Lists.

Some final thoughts:

? Always make sure that you have quality content on your site.

? If you write your own content, try to have an editor or a professional writer look at it before uploading, until you gradually develop your own writing skills.

? Make sure you update your content frequently.

? Distribute some of your content freely to other websites. This will generate more links to your site and improve your pagerank as well.

? If you don't have writing skills and aren't willing to pay a professional writer to continuously create content for you, you can opt to acquire content databases that will provide you with extensive content that you can update regularly.

Once you have your site up and running, focus on content from then on. The design and layout of your site may be a one time only process, but content needs to be taken care of and nurtured to generate traffic and keep those visitors coming back for more.

John Tulus is Marketing Director at Web Marketing Experts, developer of internet marketing solutions to help companies increase sales and profitability online. If you would like to learn more about Internet Marketing, visit Our Website at Web Marketing Experts and Web Contents or email John at johntulus@gmail.com

---

Search Engine Optimization - Free Tips and Help - Part One - The Title Tag

Search Engine Optimization is a widely misunderstood industry. Many webmasters,... Read More

7 Essential SEO techniques

1) Title Tag ? When we're talking about SEO Technique,... Read More

Here Today Gone Tomorrow

Its a matter of here today, gone tomorrow at the... Read More

Google Page Rank Is Dead - Or Is It? - Part I

For a long time now, marketing gurus all over the... Read More

How to Verify and Monitor Your Search Engine Listing on Google?

Being listed in search engines and ranked high on searches... Read More

Tread Towards A Successful ?Internet Research?

Internet is a terrific resource containing billions of web pages... Read More

Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success

In order to design a website that performs well with... Read More

Search Engines from a Webmaster Perspective

By now, virtually every webmaster has heard or read that... Read More

Search Engine Optimization Tips For 2005 - Part Three

Welcome to part three of our series of articles on... Read More

The Google Phenomenon: Greatest Hits Collection

As my readers know, I've been one of Google's harshest... Read More

Search Engines: Different Types, Different Strategies

There are four basic types of Search Engines: Free Search... Read More

Non-Reciprocal Link Building For Higher Search Engine Positioning

Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave... Read More

Hiring An SEO Constultant - 10 Reasons Why You Should

It crosses every webmaster's mind anytime they see an ad... Read More

Not Ranking High Enough on Search Engines? Here?s Some Help!

Search engines are frugal things. (Froogle, too, haha! Sorry, lame... Read More

SEO: When Being Optimized Can Hurt

It's a marketing dream come true: A potential customer, looking... Read More

SEO Tips for Google

Getting a high ranking on Google is a big achievement.... Read More

Recommended Tools When You Put On The SEO Cap For Your Web Site

The name of the game is search engine optimization and... Read More

SEO Expert Guide - Sitewide Optimization (part 4/10)

In parts 1 and 2 you learnt how to develop... Read More

Introduction to Google Page Rank (PR)

For anyone looking to enhance their Google Page Rank (PR)... Read More

Improve Search Engine Rankings - The Real Deal!

Ok, here's the deal, follow these steps and shoot me... Read More

10 Basic Rules for Where to Place Your Keywords

First of all, Google and most other search engines do... Read More

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Tip 1 - Hide And SeekDo not use hidden text... Read More

Dont Get Banned by Google

There are many Black Hat techniques that people use to... Read More

Google Website and Web Page Indexing for Dummies

You may have heard how important it is to have... Read More

Content Management Systems Eyeball SEOs

Content Management Systems and search engine optimization (SEO) used to... Read More

How to Avoid the Google Duplicate Content Filter?

More and more webmasters are building websites with publicly available... Read More

How to Improve Your Search Engine Positioning and Increase Traffic Today

Every website has times when traffic is higher than others.... Read More

Why Search Engine Optimization is Not Enough

OK. So you've created a nice website with lots of... Read More

Its Not Just All About Google Anymore

Those webmasters that stick to the old ways and focus... Read More

Content Is King

Over the past few years, there have been many debates... Read More

An SEO Checklist

Would you like a checklist of the important steps to... Read More

Keywords ? Key For All Doors

Keyword research is certainly the most important phase in Search... Read More

Search Engine Optimization SEO Made Easy

SEO is a never ending battle! So is SEO... Read More