Make Quality Content Your #1 Priority

It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.

Furthermore, the best ranking websites have content that is better written than most other sites.

A common mistake is to think that Google spiders just consider keywords and layout in order to establish pagerank.

If you look at the top ranking pages for the most searched for keywords, you will see that the quality of the content has been essential for getting them better pagerank, not to mention the enormous amount of traffic that Google sends them as a consequence.

Let's look at some of the key areas that we have to keep in mind when producing content:

1. Updates

If you don't update your content frequently, your visitors won't have a reason to come back, and Google will not consider your site for better pagerank. You may get a good initial pagerank, but if Google doesn't see that the site is updated frequently, pagerank will surely fall as a consequence. The best frequency is once a week, when possible.

2. Grammar and spelling

Sites that are well ranked in Google have little or no spelling and grammar errors. Before uploading content, make sure to check for spelling and grammar mistakes. Microsoft Word's spell-check may even be more than enough for this task.

3. Paragraph layout

Not only on websites, but in any type of message that implies text, lengthy paragraphs are difficult to read and readers loose focus on the content. Google is also aware of this fact and prioritizes short 1 to 4 sentence paragraphs.

The same applies to sentence length. Keep sentences brief and to the point with only relevant information. If there is an extensive idea that must be included, you can break it up into two or more sentences.

4. Keywords

On well ranked sites, references are made throughout a page to keywords and variations of the keywords. Always keep content relevant to the keywords that are referenced to your site.

5. Lists

Whenever presenting lists of items, it is better to show them bulleted or numbered and not in paragraph format. This is visually much better for your visitors and Google will also give it better pagerank. For example, see the difference with the text from this section in both formats:

Example 1 ? Paragraph format:

When creating content, keep in mind updates, grammar and spelling, paragraph layout, keywords, and lists.

Example 2 ? Numbered

When creating content, keep in mind:

1. Updates
2. Grammar and spelling
3. Paragraph layout
4. Keywords
5. Lists.

Some final thoughts:

? Always make sure that you have quality content on your site.

? If you write your own content, try to have an editor or a professional writer look at it before uploading, until you gradually develop your own writing skills.

? Make sure you update your content frequently.

? Distribute some of your content freely to other websites. This will generate more links to your site and improve your pagerank as well.

? If you don't have writing skills and aren't willing to pay a professional writer to continuously create content for you, you can opt to acquire content databases that will provide you with extensive content that you can update regularly.

Once you have your site up and running, focus on content from then on. The design and layout of your site may be a one time only process, but content needs to be taken care of and nurtured to generate traffic and keep those visitors coming back for more.

John Tulus is Marketing Director at Web Marketing Experts, developer of internet marketing solutions to help companies increase sales and profitability online. If you would like to learn more about Internet Marketing, visit Our Website at Web Marketing Experts and Web Contents or email John at johntulus@gmail.com

In The News:


pen paper and inkwell


cat break through


How Google Indexes Content From Your Web Directory

In a fluke, I was able to notice something about... Read More

Search Engine Optimization With Sitemaps

I just wanted to share a little Search Engine Optimization... Read More

How to Get Non-stop Free Traffic to Your Website

Yet the simple truth is that without traffic a website... Read More

The Business Case for SEO

It's interesting how potential clients have preconceived notions about which... Read More

5 Simple Steps to Great Search Engine Rankings

Having your website rank well in the major search engines... Read More

Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site

If you have a Web site, have you ever wondered... Read More

Optimizing For Visitors Not Search Engines

Most people feel that optimizing is to target the search... Read More

Search Engine Optimization Tips For 2005 - Part Three

Welcome to part three of our series of articles on... Read More

Why is Search Engine Optimisation Expensive?

Many of our customers (http://www.internet-marketing-australia.com) find search engine... Read More

The Power of Topic Specific Search

What are Topical Search Engines?Simply put, topical search engines are... Read More

The Golden 5: Steps to Google Success

The Dream: You wake up one morning and notice your... Read More

Dealing With Search Engine Stress In A Home-Based Business

As a member of several search engine optimization forums, I... Read More

Five and a Half Ways to Amp Up Your Search Engine Optimization

Statistics show that 85% of pages visited on the Internet... Read More

Beyond the Box with Googles Web API

Google, the most popular, and many say best, search engine,... Read More

10 Ways to Tackle Keyword Research and Selection

You need to be extremely careful with keyword research so... Read More

SEO Expert Guide - Page Optimization (part 5/10)

In parts 1 - 4 you learnt how to develop... Read More

10 Ways To Indirectly Get To The Top Of Search

There are millions of web sites trying to get listed... Read More

To Understand the Success of Website Ranking

Time is a factorTo obtain positive results is not very... Read More

Search Engine Optimization: Creative Ways To Acquire Natural Back Links

Search engines use algorithms calculate the order in which the... Read More

How To Get Your Web Site Banned ? or Search Engine Promotion, How Not to do it!

Search engines constantly strive to advance their technology and algorithms... Read More

Does Google Hire Mad Scientists?

Online search giant, Google, often tests the waters for new... Read More

Beyond Hits!

Your Website visitor reports are a goldmine of information. If... Read More

Reality Check: A Straightforward Guide to Keywords and Search Engine Optimization (SEO)

Web site owners need to have realistic expectations when it... Read More

SEO Quickstart - 3 Things You can Do to Improve Search Engine Rankings Right Now

Increasing your search engine rankings should certainly be one of... Read More

Google Rankings ? Achieving a Top 10 Position in Google ? Part 2

Achieving a top ranking position in Google is every webmasters... Read More

Crash Course in Getting a #1 Google Ranking

First, here's the rundown of some of the terminology I'm... Read More

High Search Engine Rankings - A Long Term Strategy

The last 1.5 years have shown major changes in search... Read More

Link Building: To Link, or Not to Link, That is the Question

Lately, there have been a lot of heated discussions regarding... Read More

How to Avoid the Google Duplicate Content Filter?

More and more webmasters are building websites with publicly available... Read More

Do the Search Engines Know Your Website?

Are you considering a search engine promotion campaign to improve... Read More

SEO Trade Secrets - 8 Great Tools for Search Engine Optimization

About 80% of website traffic comes through search engines. And... Read More

Website Ranking With an Internet Marketing Specialist

On the internet, competition is stronger than ever. There was... Read More

Search Engine Traffic Domination - How to Turn the Search Engines into Your 24/7 Salesmen

Getting your website returned by the search engines as a... Read More